Course Curriculum

Creating a Social Media Strategy

4sections
11lectures
1h 50mtotal

What you’ll learn

  • In this course students will learn how to create a social media strategy that will assist them to generate sales.

01

Introduction

1 lecture • 3min

  • Introduction

    Develop a practical social media strategy to identify your target market, grow followers, and convert engagement into sales by building systems that turn followers into website visitors and customers.

    2:43
02

Why Social Media Marketing is Important for Your Business

2 lectures • 17min

  • Why Social Media Marketing is Important for Every Business

    Discover why social media marketing matters for every business, leveraging billions of users on Facebook, YouTube, and more, and why increased time online drives purchasing decisions.

    12:53

  • Social Media Terminology

    Learn core social media metrics like impressions, reach, and clicks, and how click-through rate, conversion rate, and leads drive website visits.

    3:58
03

Creating a Social Media Strategy

7 lectures • 1hr 20min

  • How to Create an Internet Marketing System That Will Generate Sales

    Create a social media strategy rooted in market conditions and competitors. Apply three expertise areas: strategic, social, and technical, within an internet marketing system turning impressions into leads.

    22:16

  • How to Find Sources For Great Posts

    Discover how to bookmark web pages with articles, researchers, statistics, and infographics, organize them in a folder, and create posts quickly through copy-change-paste research.

    4:35

  • How to Create a Social Media Calendar

    Create an Excel calendar with three columns to organize ideas for the next month. Schedule posts including social wishes, educational tips, and engaging pauses on Facebook and Instagram.

    8:16

  • Elements for the Perfect Posts

    Create posts with a picture or video, craft a title with a hook, and deliver valuable content with a call to action linking to a page and relevant hashtags.

    7:17

  • How to Create Standard Social Media Messages

    Learn to craft standard social media messages that start positively, present your business, offer a free gift, and drive followers to a webpage to capture leads.

    13:59

  • How to Stay in Touch With Your Followers

    Stay in touch with your followers by actively engaging, asking questions, and replying to comments to build lasting relationships. Check social media daily and respond quickly using mobile tools.

    13:04

  • How to Evaluate Your Social Media Campaigns

    Evaluate social media campaigns with a simple Excel sheet, recording sales, costs, and conversion tracking per platform (Facebook, Instagram, Twitter, YouTube) to isolate ROI and guide budget decisions.

    10:55
04

How to Dominate on TikTok

1 lecture • 11min

  • How to get followers fast on TikTok

    Learn the five most important tips on how to dominate on TikTok and gain followers fast.

    10:32