Course Curriculum

Facebook Marketing – How to CRUSH it on Facebook

4sections
19lectures
3h 37mtotal

What you’ll learn

  • A strategic approach to using Facebook to actually helping you reach your business/organizational goals.

01

Six Step Facebook Marketing Strategy

7 lectures • 1hr 37min

  • Introduction - Getting Clear About the Challenges You Face

    Identify your business challenges and define ideal outcomes to close the gap and boost Facebook results through recurring revenue and a clear pipeline.

    18:07

  • Identifying and Learning to Leverage Your Assets

    Identify your assets and list 5–10 items. Learn how to leverage them to recruit more players and attract international clients through Facebook campaigns.

    10:22

  • How to Determine What Outcome You Should Pursue

    Identify your desired outcomes for your Facebook campaigns and map them to the 12 campaign objectives, using Power Editor to tailor reach, traffic, leads, or sales.

    11:20

  • Mess This Up & You're Campaigns Will FAIL

    Learn how to craft reasons why people should stop and pay attention on Facebook, using pattern interrupts, engaging videos, and giveaways, to drive actions and successful campaigns.

    15:37

  • Strategically Putting Your Campaigns Together

    Strategically assemble Facebook campaigns by clarifying the challenge, leveraging assets like an email list and loyal followers, and targeting a clear outcome such as two applications per week.

    9:27

  • Developing Your Campaigns

    Develop Facebook campaigns by defining the challenge, listing assets, and achieving outcomes by creating engaging posts and ads to recruit players, using audience targeting and lifetime budget.

    20:28

  • Monitoring Your Campaigns

    Monitor your Facebook campaigns daily, splitting a budget into multiple tests to compare audiences and messages. Reallocate spend from underperformers to the top performers to maximize results.

    11:17
02

Custom Audiences & Retargeting

5 lectures • 20min

  • An Overview of Custom Audiences

    learn to create a custom audience in ads manager from people who engaged with your page or video, then target ads using 50 percent of video views.

    7:21

  • Retargeting an Overview

    Learn how to use Facebook retargeting to reach visitors by installing a site pixel and creating audiences from page visits, then run ads to those visitors on Facebook.

    1:28

  • Retargeting - Getting Your Pixel

    Set up the Facebook pixel for retargeting on your website using manual code, tag manager, or platform integrations, then test traffic to verify proper installation.

    2:40

  • Retargeting - All Visitors to Your Website

    Learn how to set up a Facebook pixel for retargeting by creating a custom audience of all website visitors from the last 30 days.

    4:12

  • Retargeting - Visitors to Specific Pages

    Learn to retarget site visitors by creating a custom audience of people who visit a specific page, using a pixel and website traffic options in Facebook ads manager.

    4:38
03

Behold the Power of Split Testing

2 lectures • 22min

  • Why every smart marketer runs split tests!

    Explore how to run split tests in Facebook ads manager to compare image variants, identify a winning ad for free Facebook marketing class opt-ins, and scale with audience tests.

    7:03

  • Setting Up, Running, and Monitoring Your Split Test Campaigns

    Learn how to set up, run, and monitor Facebook split tests to identify the best performing ad. Create multiple ads, test images, manage budgets, audiences, and placements to optimize conversions.

    14:31
04

BONUS VIDEOS: $100 & 100 Hour Challenges

5 lectures • 1hr 19min

  • Top Secret Facebook Strategy Revealed

    Execute a proven six-step strategy to clarify the challenge, use an iPhone video giveaway, and run Facebook campaigns with a sympathy prize to boost engagement.

    7:43

  • BONUS VIDEO: $100 & 100 Hour Challenge [Local Bakery]

    Watch over my shoulder as we help launch a week-long event for a local bakery. Our total ad spend budget is only $100... and we only have 100 hours to pull off the campaign.

    20:56

  • BONUS VIDEO: $100 & 100 Hour Challenge [Local Restaurant]

    Watch as we help a local restaurant increase their lunch traffic.

    6:25

  • BONUS VIDEOS: $100 & 100 Hour Challenge [Private School] Overview

    Leverage a six-step process to plan, create, and monitor multiple Facebook campaigns, using available assets to achieve a specific open house outcome and motivate action.

    2:24

  • BONUS VIDEOS: $100 & 100 Hour Challenge - ACDS [Full Version]

    Learn to execute a $100, 100-hour Facebook campaign for an open house by leveraging assets, defining outcomes, targeting parents, and running multiple video ad campaigns for engagement.

    41:07