Course Curriculum

Digital and Social Media Marketing in Sports: The Essentials

1section
10lectures
3h 50mtotal

What you’ll learn

  • What is search engine optimisation and why is it so important

  • How content marketing forms a large part of any digital marketing strategy

  • What is paid online advertising and how it can be used to promote brands

  • The basics of social media marketing

  • What is brand awareness

  • What is brand equity

  • What is positioning

  • How is branding to sports fans different from branding to regular consumers

  • What is market research and why it’s so important to a marketing plan

  • How to create user personas and for what purpose

  • All about metrics of digital marketing including how to set and track goals

  • How to take the components of digital marketing to create an actionable marketing plan

  • How social media can be utilised to build brand awareness

  • How social media can be used to build and measure engagement

  • All about distributing content on social media

  • Why is engagement such an important factor for marketing campaigns

  • How a brand can activate its marketing

  • How modern marketing teams use data to drive marketing strategy

  • Mobile optimisation and how it affects digital marketing

  • How voice searches are affecting digital marketing

  • How artificial intelligence can be used to create successful digital marketing strategies

  • Why brands are focusing more on creating personalised content and experiences for their consumers

  • How live streaming can be implemented into a digital marketing strategy

  • The use of augmented reality in marketing

  • The rise of eSports and how it offers opportunities to brands looking to align themselves with a new market

01

Introduction

10 lectures • 3hr 50min

  • Introduction

    Explore how digital and social media marketing in sports shapes branding, engagement, and fan connections, using content marketing, seo, ppc, email, and metrics to craft actionable campaigns.

    16:47

  • Digital Marketing Fundamentals

    Explore how search engine optimization, content marketing, paid online advertising, and social media marketing work together in digital campaigns to boost brand awareness, traffic, and engagement.

    30:26

  • Brand Management and Fans

    Explore how brand management builds awareness, equity, and positioning to connect sports brands with fans, using sponsorships, endorsements, promotions, and sports content to drive loyalty and premium pricing.

    26:33

  • Developing a Marketing Plan

    Develop a comprehensive marketing plan by combining market research, user personas, and clear goals to guide budget, timeline, and key performance indicators for effective campaigns.

    32:03

  • The Power of Social Media

    Learn how social media boosts brand awareness and engagement across platforms, with content distribution and curation strategies, while setting smart goals and measuring campaign success.

    27:35

  • Social Media Marketing

    Explore how digital and social media marketing drives sports campaigns through real-world case studies, including Foot Locker's Snapchat AR ad with LeBron and Sky Sports' VR content featuring Beckham.

    20:23

  • Fan Engagement and Data Analytics

    Explore fan engagement and data analytics in digital and social media marketing. Learn to measure engagement, drive activation, and use data to guide strategy and KPIs for brands.

    19:29

  • Trends in Digital and Social Media Sports Marketing

    Explore how mobile optimization, voice search, AI, and personalized content shape trends in digital and social media sports marketing, driving data-driven strategies and personalized engagement.

    26:51

  • Innovation in Digital Market

    Explore how live streaming and augmented reality drive audience engagement in digital and social media marketing for sports, and examine how EA Sports partnerships shape future brand reach.

    21:29

  • Conclusion

    Build brand awareness and equity for sports via digital and social media marketing, using SEO, content, paid ads, and social channels to engage fans and measure impact.

    8:10