Course Curriculum

Digital Marketing for Event Promotion: Mastering AI Tools

5sections
87lectures
3h 1mtotal

What you’ll learn

  • How to create visually appealing content using AI tools.

  • Design effective social media advertising campaigns on Facebook and Instagram.

  • Techniques to promote events and sell tickets online.

  • Methods to analyze and optimize advertising campaign performance.

  • How to create and manage email newsletters for event promotion.

  • Ways to engage and convert audiences using targeted advertising.

  • Build and engage a loyal audience for events.

01

Introduction to the Course

2 lectures • 2min

  • What You Will Learn From This Course

    Learn to use artificial intelligence and time-saving tools for content production, build event websites, sell tickets online, and run Facebook and Instagram ads to grow a loyal audience.

    0:48

  • Course Expectations

    Engage in practical digital marketing with AI tools, follow a step-by-step guide to expedite content production, study case studies, design cost-effective social ads, and maximize results through active practice.

    1:02
02

Introduction and Setting Up AI Tools

20 lectures • 37min

  • Overview

    Create basic event designs, including flyers and banners in various formats, set up the online ticket page, and evaluate hiring an external designer or using Canva, Mid Journey, and ChatGPT.

    1:29

  • Setting Up Visual AI

    Detailed instructions for setting up and subscribing to MidJourney for creating visuals based on text inputs.

    1:13

  • Working with MidJourney

    Using MidJourney to generate and customize visual content for events.

    2:16

  • Advanced Techniques in MidJourney

    Exploring different visual variations and refining designs using MidJourney.

    1:13

  • Introduction to Canva

    Basic usage of Canva for creating event designs using templates and customization options.

    1:57

  • Integrating MidJourney with Canva - part 1

    Combining MidJourney-generated visuals with Canva for enhanced designs.

    1:53

  • Integrating MidJourney with Canva - part 2

    Combining MidJourney-generated visuals with Canva for enhanced designs.

    1:41

  • Using ChatGPT for Text Content - part 1

    Utilizing ChatGPT to generate textual content for advertisements and event descriptions.

    1:05

  • Using ChatGPT for Text Content - part 2

    Utilizing ChatGPT to generate textual content for advertisements and event descriptions.

    1:25

  • Setting Up Event Pages on Eventbrite

    Detailed steps for creating and configuring event pages on Eventbrite, including ticket sales and event details.

    1:30

  • Customizing Event Pages on Eventbrite

    Customization options for Eventbrite pages, including adding images, descriptions, videos, and performance schedules.

    1:55

  • Configuring Ticket Sales on Eventbrite - part 1

    Setting up ticket types and pricing strategies on Eventbrite to encourage early purchases and manage event capacity.

    2:24

  • Configuring Ticket Sales on Eventbrite - part 2

    Setting up ticket types and pricing strategies on Eventbrite to encourage early purchases and manage event capacity.

    3:11

  • Publishing Event Page on Eventbrite

    1:13

  • Publishing Event on Facebook

    Link Eventbrite with Facebook via the add to Facebook option to quickly transfer and review your event details. Publish on both platforms after selecting your page and confirming accuracy.

    1:39

  • Social Media Preps Overview

    Preparing social media networks by updating cover images and profile information to align with the event.

    0:34

  • Setting Up Facebook Business Page

    Understanding the differences between personal and business pages and setting up a Facebook business page for event promotion.

    1:54

  • Managing Facebook Business Page

    Updating cover photos, page details, and creating posts to promote events on Facebook business pages.

    2:56

  • Social Media Preps - Instagram - Part 1

    Updating Instagram profile with event details, adding call-to-action links, and ensuring clear communication for ticket sales.

    3:10

  • Social Media Preps - Instagram - Part 2

    Updating Instagram profile with event details, adding call-to-action links, and ensuring clear communication for ticket sales.

    2:05
03

Content Creation with AI

20 lectures • 53min

  • Content Formats Overview

    Overview of various content formats including square images, carousel posts, vertical videos, and horizontal videos.

    0:57

  • 3-Step Content Strategy

    Employing a three-step strategy to effectively promote and sell event tickets.

    2:29

  • Content Production AI Tools

    Introduction to AI tools for content production.

    1:12

  • AI Video Generator - Part 1

    Getting started with an AI tool for creating visually captivating content.

    3:27

  • AI Video Generator - Part 2

    Advanced techniques for using AI to enhance video content.

    4:34

  • AI Viral Videos - Overview

    Introduction to AI for adding dynamic subtitles and editing communication videos.

    1:59

  • AI Viral Videos - Part 1

    Practical example using AI to enhance video content with dynamic subtitles.

    3:51

  • AI Viral Videos - Part 2

    Practical example using AI to enhance video content with dynamic subtitles.

    4:01

  • AI Video Editor - Setup

    Setting up an AI-driven video editor, for content creation.

    1:27

  • AI Video Editor - Overview

    Overview of AI’s user interface and basic editing functions.

    2:01

  • AI Video Editor - Production Part 1

    Enhancing video content using AI features, including background removal and layer adjustments.

    3:02

  • AI Video Editor - Production Part 2

    Advanced video editing techniques, including adding text and adjusting video layers.

    2:49

  • AI Video Editor - Production Part 3

    Combining video files of different formats to create cohesive social media content.

    2:36

  • AI Video Editor - Export

    Managing the export process for video clips

    1:18

  • AI Video Editor - Conclusion

    Apply video editing techniques to assemble diverse content that enhances your promotional campaigns, engage your audience with unique artistic and musical concepts, and publish with targeted advertising to maximize reach.

    0:40

  • AI Descriptions

    Creating video descriptions using ChatGPT to enhance audience interaction and drive ticket sales .

    3:26

  • Content Plan

    Organizing and scheduling posts with a content plan to ensure consistent and effective communication leading up to the event.

    2:39

  • Planning Tool 1

    Using Facebook’s internal planning tool to schedule and manage content publications.

    3:26

  • Planning Tool 2

    Exploring SMM Planner for scheduling and publishing content across multiple social media profiles.

    3:24

  • Planning Stories

    Scheduling stories to maintain online presence and enhance regular communication through this additional format.

    3:14
04

Social Media Advertising on Facebook & Instagram (Meta Ads)

36 lectures • 1hr 18min

  • Facebook Ads: Introduction

    Overview of setting up advertising on Facebook, highlighting the importance of ads in expanding reach and engagement.

    0:28

  • Facebook Ads: Business Manager Setup

    Step-by-step instructions for setting up a Facebook Business Manager profile, including creating and verifying the profile.

    0:45

  • Facebook Ads: Business Manager Settings

    Exploring essential tools and settings within Facebook Business Manager, including account linking and adding user access.

    1:02

  • Facebook Ads: Ads Manager Setup

    Instructions for setting up a Facebook Ads Manager profile, including account creation, setting time zones, currencies, and payment methods.

    1:56

  • Facebook Ads: Pixel Setup

    Explanation and setup of Facebook Pixel (Metapixel) for tracking user behaviors on the website and enhancing ad targeting.

    2:05

  • Facebook Ads: Inviting People

    Adding team members to manage the Facebook Business Manager profile and assigning roles.

    1:42

  • Facebook Ads: Assets and Permissions

    Adding pages to Facebook Business Manager and assigning permissions to team members.

    2:51

  • Ad Strategy Explanation

    Discussing the main strategic concepts of digital marketing on Facebook and Instagram ads​​.

    3:07

  • Audience with Connection - Part 1

    Creating audiences by linking Instagram profiles to Facebook Business Manager and managing profile connections.

    2:55

  • Audience with Connection - Part 2

    Assigning team access to connected Instagram profiles and integrating these profiles into advertising campaigns​.

    2:16

  • Audience with Connection - Part 3

    Creating custom audiences based on interactions with connected Instagram profiles and setting up connected audiences​.

    1:48

  • Budget Under 150€ - Introduction

    Managing advertising campaigns with a modest budget, focusing on brand recognition and frequency.

    1:16

  • Budget Under 150€ - Campaign Level

    Configuring the campaign level for an awareness campaign, including setting objectives and naming the campaign.

    1:13

  • Budget Under 150€ - Ad Set Setup

    Setting up the ad set level, including optimization types, audience targeting, budget settings, and campaign schedule​.

    2:57

  • Budget Under 150€ - Ads Setup

    Creating and configuring advertisements using existing posts, selecting Instagram posts, and adjusting call-to-action options​.

    2:29

  • Budget Under 150€ - Launching Campaign

    Publishing the created ads, verifying compliance with Facebook policies, and monitoring campaign status.

    2:55

  • Case Study №1 - Overview

    Practical case study of an advertising campaign with a budget under 150€, including campaign setup and initial results​.

    2:33

  • Case Study №1 - Ad Spend

    Analyzing ad spend and cost metrics (CPM, frequency) for the campaign, focusing on optimizing budget usage.

    2:25

  • Case Study №1 - Audiences

    Exploring different connected audiences based on interactions, including creating custom audiences from video views and web traffic​.

    1:48

  • Case Study №1 - Metrics

    Examining the campaign period, analyzing budget allocation, sales performance, and customizing metrics columns for better insights​.

    1:36

  • Case Study №1 - Ticket Sales

    Analyzing the effectiveness of the campaign in generating ticket sales. Discussion on the discrepancy between Facebook-reported sales and actual sales, emphasizing the importance of ad frequency and audience engagement.

    1:37

  • Budget Under 500€ - Introduction

    Overview of configuring multiple campaigns (awareness, engagement, conversion) within a 500€ budget.

    0:53

  • Budget Under 500€ - Engagement Campaign Setup

    Creating an engagement campaign, including selecting the engagement objective and configuring campaign settings.

    1:26

  • Budget Under 500€ - Engagement Ad Sets Setup

    Setting up ad sets for the engagement campaign, including audience targeting, budget allocation, and exclusions.

    4:59

  • Budget Under 500€ - Ad Setup and Duplication

    Configuring engagement ads, duplicating existing posts, and adjusting call-to-action links for ticket sales.

    3:47

  • Budget Under 500€ - Funnel Strategy Explained

    Explaining the sales funnel strategy for transitioning cold audiences to warm audiences through engagement and awareness campaigns.

    2:08

  • Budget Under 500€ - Publishing Engagement Campaign

    Publishing the engagement campaign, verifying campaign setup, and monitoring scheduled launch.

    0:38

  • Budget Under 500€ - Conversion Campaign Explained

    Overview of conversion campaigns targeting warm audiences, focusing on maximizing conversions within a limited budget.

    2:22

  • Budget Under 500€ - Setting Up Conversion Campaign

    Detailed steps for setting up a conversion campaign, including audience selection, budget, and call-to-action configuration.

    2:20

  • Budget Under 500€ - Budget and Scheduling

    Allocating budget and scheduling campaigns over three to five weeks, including phase-based budget distribution.

    2:29

  • Case Study №2 - Weeks 1-2

    Practical case study of a promotion campaign with a 500€ budget, analyzing expenditure and campaign performance over the first two weeks.

    3:02

  • Case Study №2 - Weeks 3-4

    Continued analysis of the case study, focusing on the performance of engagement and conversion campaigns in the final weeks.

    3:04

  • Case Study №2 - Last Week

    Analyzing the final week's performance, highlighting the highest ad spend, frequency metrics, campaign publications, and overall reach and impressions, culminating in event ticket sales.

    1:25

  • Case Study №2 - Ticket Sales

    Examining ticket sales recorded on Eventbrite, analyzing discrepancies between Facebook-reported sales and actual sales, and highlighting the success of the frequency-focused strategy in driving attendance.

    2:28

  • Metrics Analytics - Overview

    Discussing key metrics to monitor in advertising campaigns, such as frequency, reach, CPM, CTR, and CPC, and understanding their impact on campaign performance.

    2:20

  • Metrics Analytics - Case Study

    Reviewing metrics from an awareness campaign, analyzing ad set performance, and evaluating the effectiveness of various ad strategies based on CPM, CTR, and overall engagement.

    2:50
05

Additional Tools for Event Promotion

9 lectures • 12min

  • More Tools - Overview

    Introduction to additional tools for promoting events, including guest lists, offline tickets, promoter partnerships, and email newsletters.

    0:29

  • Guest Lists - Part 1

    Discussing the psychology behind creating a "super guest list" to enhance event exclusivity and maximize attendance.

    1:51

  • Guest Lists - Part 2

    Step-by-step guide to creating and managing a guest list on Eventbrite, including adding free tickets and managing attendee data.

    2:02

  • Offline Tickets

    Designing and printing physical tickets for various purposes, including contests and collaborations with influencers and promoters.

    1:45

  • Promoter Partnerships

    Collaborating with influencers, bloggers, and promoters to expand event reach, using commission-based models and unique promo codes.

    1:15

  • Promo Codes

    Creating and managing promo codes on Eventbrite for specific promoters, offering discounts and tracking sales.

    1:22

  • Tracking Links

    Generating unique tracking links for collaborators to monitor sales originating from their channels.

    0:50

  • Email Newsletter

    Utilizing email newsletters to communicate with existing and potential guests, providing event updates, and increasing engagement.

    2:05

  • Email Newsletter Ideas

    Content ideas for email newsletters, including event schedules, artist biographies, discounts, and future event announcements.

    0:48