Course Curriculum

Digital Marketing For Realtors

3sections
36lectures
7h 24mtotal

What you’ll learn

  • Brand Awareness For Realtors

  • Creating And Managing Your Own Facebook Page

  • Running Facebook Ads For Realtors

01

Branding Yourself As A Real Estate Agent

12 lectures • 1hr 53min

  • Introduction

    In this video we will get started with the introduction to branding yourself as a real estate agent.

    1:45

  • Why Brand Yourself

    In this video you will learn exactly why it is so important to brand yourself as a real estate agent.

    4:17

  • Social Media

    Focus on one or two platforms with big reach, like Facebook and Instagram, to build a large real estate following and actively engage clients with video content.

    7:12

  • Canva

    Explore Canva, an online image editor for real estate branding, with pre-built dimensions for Facebook and Instagram, easy uploading, logo placement, creating quotes, and saving designs.

    15:10

  • Getting started with Facebook

    In this video we will go through an overview of your Facebook profile.

    16:09

  • Profile Privacy

    Optimize your real estate branding by configuring profile privacy and Facebook settings to control who sees posts, who can look you up, and how tagging and timelines are managed.

    7:01

  • Fiverr

    Discover how Fiverr helps real estate professionals save time by outsourcing blog articles, quotes, videos, and branding tasks, while evaluating reliability through reviews and pricing from five dollars upward.

    6:22

  • Images

    In this video we will take a look at the different uses for images on Facebook.

    6:13

  • Videos

    Leverage video content to brand yourself as a realtor, featuring live show houses, drone footage, webinars, and educational videos to engage buyers and sellers.

    20:23

  • Blogging

    In this lesson we will take a look at how blogging can help with your branding

    11:53

  • Facebook Marketplace

    An introduction to Facebook Marketplace

    12:52

  • Conclusion

    This is the conclusion of Branding Yourself As A Real Estate Agent

    3:25
02

Creating and Managing Your Own Facebook Page

7 lectures • 1hr 19min

  • Introduction

    An introduction session for creating and managing your own Facebook Page

    1:17

  • Setup Business Manager

    In this session you will learn how to properly setup your business manager

    12:29

  • Create Your Facebook Page

    Learn to create and customize a Facebook page for real estate, set up business manager, add profile and cover photos, create a messaging button, and explore insights.

    20:39

  • Security Settings

    Strengthen your marketing on Facebook by enabling two-factor authentication and managing business manager security, roles, and permissions. Track activity logs, and set up payments and access for employees and partners.

    10:46

  • Page Setup

    In this video we will complete the setup of your Facebook Page

    20:21

  • Content

    Post engaging, value-driven content across platforms using images, videos, blogs, and live streams while following branding guidelines. Schedule four to six posts per platform with scheduling tools to maximize engagement.

    10:38

  • Conclusion

    This is the conclusion of Creating and Managing Your Own Facebook Page

    3:03
03

Running Facebook Ads For Realtors

17 lectures • 4hr 13min

  • Introduction

    Master Facebook advertising for real estate by using business manager, budgeting, and targeting, then create campaigns from creative hub mockups, including traffic, conversion, lead ads, and Messenger.

    2:33

  • Setting Up Your Ad Account

    In this session we will go through setting up your ad account

    12:10

  • Campaign Objectives

    In this session we will discuss different campaign objectives

    22:28

  • Ad Sets - Budget and Targeting

    In this session we will discuss ad sets and the budgeting system in Facebook

    33:35

  • Ad Types

    In this session we will be discussing different ad types.

    20:33

  • Facebook Pixel

    In this session we will discuss the Facebook Pixel and how to implement it

    16:06

  • Audiences

    In this session we will be discussing different audiences

    27:00

  • Creative Hub

    In this session I will explain the Creative Hub and how it can be used to create Facebook ad mockups

    16:10

  • Boosting Posts

    Discover when to boost posts on Facebook for realtors, compare boosting with Ads Manager, and learn to set targeting, budgets, durations, and call-to-action options.

    9:35

  • Implementation

    The start to the implementation videos

    7:17

  • Growth Campaign

    In this session you will learn to create a growth campaign

    25:24

  • Messenger Campaign

    In this session you will be learning how to create a Messenger campaign

    12:36

  • Event Campaign

    In this session we will be looking at how to create an event campaign

    8:11

  • Conversion Campaign

    In this session you will learn to create a conversion campaign

    8:21

  • Traffic Campaign

    In this session you will learn to create a traffic campaign

    7:06

  • Leads Campaign

    In this session you will learn how to create a campaign with lead ads

    16:44

  • Conclusion

    The conclusion of Running Your Own Facebook Ads For Realtors

    6:42