Course Curriculum

Digital Marketing with Viral Social Contests and Giveaways

3sections
33lectures
3h 1mtotal

What you’ll learn

  • You Will Possess Awesomeness at Creating Efficient Contests

  • You Will Be Fully Awesome at Creating Superb 'Giveaway' Promotions

  • You Will Gain Mad Jedi Powers Deploying Contests and Promotions to the World

  • You'll Concretely Track (and be able to report) the Results of Contests and Promotions

  • You Will Be Able To Effectively Continue your Conversation with New Leads

  • You Will KNOW How to Create and Run Elegant Ads That Can Make Your Contests and Giveaways Go Viral.

01

Mechanics

19 lectures • 1hr 18min

  • Course Overview

    The View from 30,000 Feet.

    5:01

  • Tools You'll Use - The Essential Pre-Requisites

    The bare minimum of things you'll need to have running to make this work like gangbusters.

    1:44

  • Introduction

    In this lecture, we'll cover off on: Who I am Why this niche for the demo, and what about yours Mechanics vs Promotion What we'll accomplish together

    3:41

  • Landing Pages and Thank You Pages

    Lead Pages and Thank You Pages - Best Practices The benefits of simplicity with an eye towards advertising Split testing Picking the winner

    2:11

  • Landing Pages and Thank You Pages in Depth

    The nuts and bolts of configuring lead capture and points tracking pages.

    10:11

  • Social Appearance

    Social Appearance - How best to set up: Titles Descriptions Images and sizing Tweets Emails and Email Messaging

    1:38

  • Social Appearance Configuration

    Configuring Social Media appearance lickety split.

    2:45

  • Rewards

    Rewards:  Sweepstakes versus Earned Premiums: Why it’s important to make it valuable, and more importantly to make it cool. Types of Rewards and what works URLS, downloadable files, multi use coupons, single use coupons and physical products.

    3:30

  • Rewards Configuration

    Running just a contest - OR running a giveaway INSIDE a contest.

    8:31

  • Rewards Points

    Earning Points in a Digestible Way: More benefits of simplicity Ascribing value to sharing versus joining actions

    1:46

  • Rewards Points Configuration

    5-10-20, Ease of understanding.

    2:42

  • Notifications

    Notification Set-ups for Every State of Your Promotion Notifications on Registration Once someone who's been referred signs up When someone earns their reward. Notifications of possible fraud (people will try to game this) To double-optin or to not double optin

    1:02

  • Notifications Configuration

    The five types of notifications, how to set your email send source, plus short-codes and how to use them.

    9:05

  • An Alternative View of How to Structure and Configure Things

    "Most points wins" is a very easy thing to understand.  BUT, what if it's the end of your Sweepstakes, the last couple of days?  Some people might not enter because 'why bother, someone else already has all the points'. Here's the solution: weighted draws, and randomly selected winners .  EVERYONE has a chance to win, but those with more points have a better chance.  So why not enter?

    3:02

  • Autoresponders

    Autoresponders:  continuing the conversation with your new prospective customers. Best use practices When to send What to send What it integrates with What the heck is a refurl ? Tags, tags, tags.

    2:12

  • Autoresponder Configuration

    All autoresponders have certain things in common.  We're not sure what your niches is, of course, but we've included some really rich resources below.  They're bonuses for this course:  guides and multi-part video lessons you can use to create messages, build a relationship with your list, build your list's authority and responsiveness, and some pitfalls you might encounter in the process.  None of this is necessary to getting your Contest and/or Giveaway launched, but it's all best-practices for how to get the most out of the leads you will certainly be collecting.  Enjoy.

    5:46

  • Advanced Awesomeness

    Advanced awesomeness:  adding sizzle to your schnizzle. Custom Domains Tracking and Re-targeting Redirect to share page and why to do it.

    2:09

  • Advanced Awesomeness Deep Dive

    Technical things you will need to do to till the field of your Awesomness.

    7:19

  • Fraud Detection and the Downsides of Human Nature

    There is a very small percentage of people on this Earth who are criminal recidivists with too much time on their hands. We'll show you how to stop them.

    3:46
02

Promotion

12 lectures • 1hr 39min

  • Introduction to Effective Promotions

    Promote your giveaways and contests with efficient ads, mastering layered interest targeting and cost versus effectiveness to boost reach, shares, and opt-in leads.

    4:06

  • URL's

    URLs:  Promotion Tactics Shareable Links One Click Signups and where to use them

    7:18

  • Stats and How They're Limited

    Tracking in your analytics tools On board tracking Ad tracking

    7:44

  • Split Test Results

    The Splits: Multi-Variate testing and optimization FTW What you can split When will you know what really works?

    1:39

  • Creating your First Website Conversions Ad

    Campaign, Ad Sets and Ads - everything to set up a Conversions Optimized Ad

    14:14

  • Really Advanced Awesomeness: Promoting For the Win

    Promoting it FTW:  What you can do to create simple advertising campaigns that yield YUGE results. Lead generation versus Website Conversions Advanced ads targeting and how to find the people who are really, really interested in you. Why ConnectIO might make sense for you Cost versus effectiveness The Epidemiology of Viral Campaigns

    4:06

  • Targeting your Website Conversions Ad

    Explore layered targeting for website conversions ads with connect explore, using three interest buckets to reach gun enthusiasts, concealed carry and Second Amendment audiences.

    13:46

  • Creating and Targeting your First Lead Gen Ad

    Learn to build a Facebook lead generation campaign from scratch, compare it with convergence campaigns, and optimize with split testing, custom lead forms, and automated lead syncing to your autoresponder.

    13:54

  • Leads Management

    Leads, leads, leads:  you got 'em.  Now what. How to port 'em around manually Auto-creating Custom audiences What the Smart Kids Do:  Auto-capture to CRM and Autoresponders from Lead Gen Ads and Enter People into the Contests Simultaneously.

    12:15

  • Epidemiology, Virology and the benefits of Large Sample Sizes

    Examine epidemiology and the morality of viral campaigns, showing how large sample sizes and word-of-mouth drive spread, and how ads and premium incentives amplify reach.

    7:21

  • Ultra-Awesomeness: AI, Bots, Messaging & ASTONISHING Open Rates (Course Preview)

    Explore how Facebook Messenger bots drive viral contests and giveaways using AI-powered natural language responses, opt-in flows, and ultra-high open rates to boost marketing reach.

    10:08

  • Stay Tuned

    Celebrate completing the course and revisit for extra lectures and a results section to track a live contest, advertising impact, and initial sample size with follow-up messaging.

    2:02
03

Supplemental Resources

2 lectures • 4min

  • ARTICLE: How to Promote ANYTHING with SEO/SEM

    My latest article on the subject.

    4:06

  • BONUS Lecture: Recommended Software

    Things which are good to know.

    0:19