Course Curriculum

Ultimate Instagram Marketing Course – Everything Instagram

9sections
30lectures
2h 6mtotal

What you’ll learn

  • How to utilise the fastest growing social media platform

  • How to access an audience of 800 million users

  • How to establish a successful Instagram account

  • How to excel at Instagram Marketing

  • How to use Instagram for business

01

1. Introduction

1 lecture • 3min

  • Welcome.

    Welcome to Everything Instagram, The Ultimate Instagram Marketing Course. in this short lecture you will discover all you will learn and a break down of everything this course has to offer. The course is designed in a very easy to follow strategic format, a step by step guide to being successful on Instagram.

    3:10
02

2. Instagram Strategy

3 lectures • 13min

  • 2.0 Introduction To Instagram Strategy

    Welcome to our first module and essentially the framework for the whole course, in this module you will learn what is required to create an Instagram Marketing Strategy , with guidelines and tips for you to create your own Instagram Marketing Strategy.

    2:31

  • 2.1 Aims

    This lecture is all about settings your Aims and Objectives for your Instagram Marketing Strategy , we will guide you through key point you should follow when setting your aims and how this will relate to the rest of your strategy.

    5:28

  • 2.2 Target Audience

    Now that you've set your Aims, you need to define your target audience, this will massively help you with your strategy and content, in this lecture we'll talk you through the key points when defining your target audience and how to find them on Instagram.

    4:35
03

3. Getting Started

1 lecture • 4min

  • 3.0 Getting Started On Instagram

    In this lecture we will walk you through getting set up and started on Instagram, from creating your profile, choosing a profile picture and setting up business tools. Whether you're new to Instagram or already have an account, you will for sure learn a few things here.

    3:48
04

4. The Instagram App

1 lecture • 10min

  • 4.0 Tour Of The Instagram App

    Following up from getting started on Instagram, in this lecture we will give you a tour of the Instagram app and all it's offerings. Even if you there are a few hidden features in Instagram that you may not know of, so be sure not to give this lecture a miss.

    10:14
05

5. Content

7 lectures • 31min

  • 5.0 Introduction To Content

    Now it's time to get a crux into what Instagram is all about, and that is visual content. In this module we will teach you everything you need to know about content on Instagram, with guidelines, advice and best practice for producing the best practice on Instagram.

    1:36

  • 5.1 Purpose Of Content

    We kick start this module looking at the purpose that drives content on Instagram, what these purposes are and how they're applicable to you. You can then decipher for yourself how to intergrate these purposes into your Instagram Marketing Strategy.

    4:53

  • 5.2 Medium Of Content

    The second element of creating solid content is deciding on your medium, Instagram is no longer just for sharing photos, there is so much more you can do on there now. Learn all about different mediums of content in this lecture.

    4:39

  • 5.3 Type Of Content

    The final element in the mix is the type of content you post. Instagram is driven by its users, and as users the popular content on Instagram has been largely been dictated by us. In this module we'll run through all the popular types of content on Instagram to inspire ideas for you and how you can use them as part of your content strategy.

    9:51

  • 5.4 The Content Triangle

    The content triangle is a framework developed by Hopper HQ, to support to development of an effective content strategy on Instagram. Essentially the triangle takes each of the three elements, combining them to give you content ideas when you most need them. Find out more in this lecture.

    3:33

  • 5.5 Feed Aesthetic

    As Instagram is a predominately visual platform, how you appear on Instagram is very important. Feed Aesthetics is all about the look and feel of your page, with tips and advice on how you can improve this to enhance your performance on Instagram.

    4:03

  • 5.6 Content Calendar

    Instagram can be complicated work if your not organised, and being organised on Instagram comes with many benefits. A content calendar is one way to solve this problem, in this lecture we'll recommend you a content calendar and provide advice on how to best utilise this.

    2:42
06

6. Activity & Engagement

5 lectures • 12min

  • 6.0 Introduction To Activity and Engagement

    1:31

  • 6.1 Engagement, Reach & Impressions

    To kick things off this module we're starting with some fundamental concepts and definitions when it comes to Instagram analytics, in this short lecture you fill learn every analytics term you need to know.

    1:35

  • 6.2 How To Increase Reach & Engagement

    Now the main emphasis of this lecture is to teach all about how you can increase your reach and engagement on Instagram. This lecture is packed with guides, hacks and tips that you can integrate into your Instagram Marketing Strategy.

    3:40

  • 6.3 Instagram Bots

    Instagram bots have been around for along time and alot of users use them, but what are they? How do they work? and ultimately are they safe for your account?

    3:08

  • 6.4 Instagram Pods

    You may not have heard of Instagram Pods, it's a relativity new thing in the Instagram community, but they can help you massively drive engagement and boost your Instagram Profile. In this lecture we'll teach you how you can get involved with Instagram Pods or even set up your own.

    2:08
07

7. Analytics

5 lectures • 29min

  • 7.0 Introduction To Analytics

    A fundamental part of any marketing strategy is reviewing the performance, and that involves Analytics. Instagram has it's own analytics tool that generates amazing insights for you. In this module we'll cover Instagram Analytics.

    1:00

  • 7.1 How To Access Analytics

    Instagram Analytics is not available by default, there are a few steps you need to take to activate this. In this lecture we'll show you how.

    2:15

  • 7.2 Using Analytics

    After accessing Instagram Analytics, you're going to want to know how to utilise it properly. In this lecture we'll take you through a tour of Instagram Analytics, explaining what each concept means and how it applies to your account.

    6:07

  • 7.3 Best Times To Post On Instagram

    Finding the best time to post is possible the most fundamental action when it comes to driving engagement on individual posts. The best time to post varies for each and every account but in this lecture we'll show you how you can decipher what the best time is to post for your account.

    8:29

  • 7.4 Scheduling Your Content

    Staying on top of your Instagram game can be a challenge, but techniques like scheduling your content in advance can help you with this. In this lecture we'll talk you through the benefits of scheduling and the tools you need to be able to do so.

    10:58
08

8. Sponsored Posts/Paid Ads

3 lectures • 13min

  • 8.0 Introduction to Sponsored Posts/Paid Ads

    Sponsored and paid ads are a huge part of Instagram, in this module we'll give you all the information you need to be able to set up ads.

    1:49

  • 8..1 Types Of Ads

    Similar to content, there are many different types of ads, and they're not all in a photo format. In this lecture we will go through the different types of ads, so you can choose which applies best to your Instagram Marketing Strategy.

    4:05

  • 8.2 How To Create Ads

    In the final part of this module we'll give you a step by step guide into creating, setting up and deploying ads on your Instagram account. It's really straightforward so don't be daunted, and follow the lecture.

    6:57
09

9. Instagram Influencer Marketing

4 lectures • 11min

  • 9.0 Introduction to Instagram Influencer Marketing

    Influencer Marketing is a new area in the social media space, and particularly huge in Instagram. This module will cover all you need to know about the Influencer Marketing world.

    1:22

  • 9.1 What is Influencer Marketing

    In the very first lecture in this module we will run you through the basics of Influencer Marketing, what is exactly is, the benefits of Influencer Markeitng, and finally whether or not Influencer Marketing is right for you .

    3:19

  • 9.2 What Defines A Good Influencer

    If you've reached this far into the module, you'll want to know about Influencer Marketing, specifically. what defines a good influencer? Well this lecture will cover the foundations that make up a good influencer.

    3:27

  • 9.3 How To Find An Influencer

    In our final module we look at how you can find and work with Instagram influencers and the best practice when working with an Instagram Influecner

    2:57