Course Curriculum

Facebook 8 courses

9sections
107lectures
9h 24mtotal

What you’ll learn

  • Facebook for businesses

  • Facebook Ads

  • Facebook Groups

  • How to get many friends and followers on FB

  • How to get likes

01

Facebook Marketing 2.0

15 lectures • 1hr 22min

  • 1 - Introduction

    Master Facebook marketing with step-by-step guidance on building campaigns using pages, groups, ads, audiences, and pixels, plus top automation tools and proven dos and don'ts.

    2:50

  • 2 - What is Facebook all about

    Discover how to use Facebook for personal and business goals, design targeted ad campaigns, boost posts, reach new customers, and track conversions for measurable results.

    6:27

  • 3 - Why Facebook

    Explore how to use Facebook for your business today by leveraging its role as a social media platform that connects people and attracts customers and promotes your business and services.

    0:29

  • 4 - Get the most out of Facebook

    Maximize your business impact on Facebook by using pages and targeted ads. Create and optimize your page, choose a category, and tailor audiences by location and interests.

    7:03

  • 5 - Facebook Groups

    Learn to create a Facebook group with a memorable name, choose privacy levels (public, closed, secret), invite members, customize with an icon and cover photo, and manage posts and events.

    6:15

  • 6 - Facebook Apps

    Facebook apps let marketers immerse visitors and showcase brand experiences, from the App Center or external sites. They require profile permissions and enable campaigns, analytics, and audience engagement.

    6:56

  • 7 - Facebook Events

    Learn how to create Facebook events—a calendar-based resource to notify friends or the public—invite guests, and publish details like date, location, and program, while managing guest lists and avoiding conflicts.

    4:56

  • 8 - Facebook Ads

    Create targeted Facebook ads by configuring objectives, audiences, budgets, and schedules; optimize with compelling images, videos, captions, and call-to-action to drive landing-page leads.

    4:58

  • 9 - Facebook Audiences

    Learn to build and manage Facebook audiences with custom, lookalike, and saved audiences using customer lists, website and app activity, including file uploads, all with secure privacy.

    6:11

  • 10- Facebook Pixels

    Master conversion tracking with Facebook pixels to measure ad-driven revenue and optimize e-commerce performance by placing a pixel on your site, tracking actions like view, add to cart, and checkout.

    4:12

  • 11- Facebook Automation Tools

    Discover the top 10 Facebook automation tools to automate posts, optimize ads, and analyze analytics for enhanced Facebook marketing results.

    9:03

  • 12- The 10 do's

    Apply the ten do's of Facebook marketing to boost engagement and conversions. Leverage the 80/20 post rule, organic fan growth, engaging questions, giveaways, feedback, visuals, personality, and checklists.

    5:08

  • 13- The 10 don'ts

    Master the ten don'ts of Facebook marketing to boost engagement: avoid disregarding your audience, fake comments, overposting, automation, mass messages, and broad targeting; include clear calls to action.

    5:01

  • 14- Shocking Facebook Case Studies

    Discover how diverse brands used Facebook ads, pages, and apps to boost brand awareness, leads, and in-store sales, achieving dramatic gains from Hyundai, Toyota, Salesforce, and more.

    7:34

  • 15- Affiliate Marketing with Facebook

    Learn to leverage Facebook ads for affiliate marketing with t-shirt campaigns, CPA strategies, landing pages, retargeting, and pixel optimization to maximize leads and sales.

    4:55
02

Facebook Magic Marketing

4 lectures • 28min

  • 1 - How to Market Your Business on Facebook

    Learn to market your business on Facebook by finding your target audience, building a Facebook fan page, posting daily updates, and using ads to drive traffic and sales.

    6:58

  • 2 - Solving Facebook Advertisement Enigma

    Master Facebook advertising strategies to boost brand exposure and lead generations. Explore targeting interests, eye-catching images, testing budgets, and promoted posts, page likes, and external pages ads.

    9:20

  • 3 - Promote Your Page - Page Like Ad

    learn to promote your page with page like ads to grow your fan base, target audiences by location and interests, and design image or video ads with testing.

    6:51

  • 4 - Facebook Retargeting Profit Maximiser

    Master Facebook retargeting to reengage visitors who left your site with highly targeted ads, boosting conversions and brand mindshare.

    4:40
03

Facebook Magnetic Marketing

14 lectures • 1hr 45min

  • 1 - How to Market Your Business on Facebook

    Discover how to market your business on Facebook by finding your target audience, connecting properly, messaging effectively, posting daily updates, and leveraging ads to generate traffic, leads, and sales.

    6:58

  • 2 - How to Avoid FB Jail

    Protect your Facebook marketing by avoiding jail tactics and following platform rules. Avoid spamming, excessive friend requests, banned links, group spamming, and buying fake fans to stay safe and compliant.

    5:20

  • 3 - Cracking Graph Search Ninja

    discover how to build a target market on Facebook with Graph Search, grow 5,000 targeted friends in 90 days, and expand your business through groups and direct messaging.

    9:17

  • 4 - Bridge Marketing _ FB Chat Recipe

    Bridge marketing tailors offers for the target market to connect with prospects, illustrated through stay-at-home moms and network marketers, with the Facebook chat recipe and edge ranking.

    10:20

  • 5 - Bridge Marketing _ FB Chat Recipe

    Master bridge marketing and Facebook chat by spending 30 minutes daily on targeted conversations, researching prospects, using icebreakers, sharing videos, and delivering a strong call to action.

    7:46

  • 6 - Infinite Facebook Subscribers _ Followers For Free

    Learn free, practical tricks to gain thousands of Facebook subscribers and followers by maximizing friends, enabling follow notifications, and linking email lists and blogs for organic reach.

    6:10

  • 7 - Using Customized Facebook Images

    Learn to create customized Facebook images for daily posts and fan pages that brand you, add quotes and your website URL, and download as JPG or PNG.

    4:04

  • 8 - Getting Your Facebook Fan Page Done

    Set up your Facebook fan page to expand your brand, reach your target niche, and engage fans with a profile, cover photo, and customized links.

    8:56

  • 9 - Using Facebook Apps For Leads _ Sales

    Discover how to create and use Facebook apps to generate targeted leads and sales, install apps via Wu Box, set up page tabs, redirects, and fan gates to drive funnels.

    7:01

  • 10- Solving Facebook Advertisement Enigma

    Discover practical Facebook advertising tactics to boost reach and audience targeting, including researching interests, testing budgets, and three ad types: promoted posts, page likes, and external pages.

    9:20

  • 11- Promote your page Ads

    Learn to promote your Facebook page with page like ads, set audience targets, budgets, and creatives in ads manager to grow your fan base and engagement.

    6:51

  • 12- Facebook Retargeting Profit Maximiser

    Unlock Facebook retargeting to re-engage visitors who showed interest, boosting conversions, brand awareness, and leads through precise ads and repeated exposures.

    7:50

  • 13- FB Dark Post Surge

    Master Facebook dark posts, or unpublished posts, to reach targeted audiences in their news feeds with split testing, precise budgeting, and tailored ad placements.

    10:52

  • 15- Magnetic FB Marketing CLIENT UPSELL

    Access a complete video course that complements your Facebook marketing guide with step-by-step training. Upgrade offers exclusive access, risk-free 30-day trial, and faster results through more traffic, conversions, and profits.

    4:35
04

Facebook Ads

12 lectures • 54min

  • 1 - Introduction

    Discover how Facebook ads boost brand awareness and sales for any budget by leveraging profiling technology and targeted ad opportunities, with a step-by-step walkthrough of the Facebook ad platform.

    1:35

  • 2 - Why Choose Facebook Ads

    Explore how Facebook ads use robust targeting, abundant inventory, and affordable campaigns to drive leads, conversions, and sales through a funnel, boosting brand familiarity and SEO.

    3:55

  • 3 - The Basics You Need to Know Before Creating Your First Facebook Ad Campaign

    Master the basics of your first Facebook ad campaign: budgeting, bidding, placements, and targeting with lookalike and custom audiences, plus metrics like CPC, CPM, reach, and conversions.

    5:57

  • 4 - How Does Facebook’s Ad System Operate

    Explore how Facebook's ad system auctions inventory in real time, with bids, daily spend limit, and targeted criteria that shape cost per click and ad visibility.

    3:48

  • 5 - How To Get Started On Your Facebook Ad Marketing Campaign

    Learn to start a Facebook ad marketing campaign with default ads manager through six steps: create a page, access ads manager, target your audience, create and run a campaign, monitor.

    0:40

  • 6 - Create Your Facebook Page And Your Business Account

    Create your Facebook page and business account by starting with a personal Facebook account that controls the page, run ads via Ad Manager and boost or promote a branded page.

    2:18

  • 7 - Access The Facebook Ads Manager

    Access the Facebook ads manager by creating an ad account and setting billing. Manage roles and use audience insights to target your audience and test ads.

    6:00

  • 8 - Create A Facebook Ad Campaign

    Learn to set up a Facebook ad campaign in ad manager, choose an objective, run an A/B split test, set a budget and schedule, and optimize placements.

    7:31

  • 9 - Create An Ad And Run Your Campaign

    Create and run a Facebook ad campaign by reverse engineering competitors, evaluating ads and posts, including dark posts, and testing multiple ad formats to optimize performance.

    13:35

  • 10- Monitor Your Campaign Carefully

    Monitor your campaign by running ads at once, test images with the same headline, call to action, and landing page, and optimize winning elements to boost click-through rate and conversions.

    1:45

  • 11- Effective Facebook Advertising Tips And Ideas

    Optimize your Facebook ad campaigns by testing posts before spending, building your page, and allocating a budget buffer for experimentation and scaling, while prioritizing conversions over clicks.

    5:11

  • 12- Conclusion

    Master the Facebook advertising system by maximizing every second and building a battle-tested plan to maximize results, with the right attitude turning hard work into your most valuable asset.

    1:16
05

Facebook Ads Domination

9 lectures • 24min

  • 1 - 3 Facebook Ad Strategies That Will Work For Your Local Business

    Discover three Facebook ad strategies that help your local business grow using brand awareness or reach objectives. Use real customers in ads and promote events to drive visits.

    2:26

  • 2 - 3 Reasons Your Business Needs To Advertise On Facebook

    Advertise on Facebook to reach over two billion users, target by demographics and interests, and use custom and lookalike audiences created from your site visitors.

    2:39

  • 3 - 4 Tips To Turn Cold Leads Into Paying Customers Using Facebook Ads

    Learn to convert cold leads into paying customers with Facebook ads by choosing brand awareness or reach, delivering valuable content, and showing proof with testimonials.

    2:37

  • 4 - 5 Ways Facebook Ads Can Help You Grow Your Business

    Explore five ways Facebook ads can grow your business, from cost effective reach and precise audience targeting to instant traffic, local foot traffic, and viral potential that boosts revenue.

    2:34

  • 5 - How Facebook Re-targeting Can Help Ensure Positive ROI For Your Business

    Learn how Facebook retargeting uses the pixel to build a custom audience from site visitors and deliver personalized ads that optimize roi.

    2:36

  • 6 - How To Build Your Email List Using Facebook Ads

    Learn to build your email list with Facebook ads using mobile-optimized lead ads that auto-fill user data. Drive signups with compelling lead magnets and optimized landing pages.

    2:40

  • 7 - How To Get Started With Facebook Ads On Less Than $5 A Day

    Learn how to start Facebook ads with a five-dollar-a-day budget, test audiences to find the best demographic, and reinvest profits to scale.

    2:29

  • 8 - The 5 Facebook Ad Formats You Should Use For Your Online Business

    Explore the five Facebook ad formats for online businesses—video, lead, image, offer, and collection ads—and learn to test and optimize visuals to boost conversions.

    2:46

  • 9 - Top 7 Facebook Advertising Facts You Probably Didn't Know

    Discover seven Facebook advertising facts, including advertising on Instagram via ads manager and using custom and lookalike audiences. Understand why organic reach declines and when paid ads are effective.

    2:47
06

Facebook Groups Unleashed

10 lectures • 23min

  • 1 - 3 Ways to Grow Your Facebook Group Fast

    Learn three growth hacks to accelerate your Facebook group by boosting engagement, featuring a site widget, offering exclusive content, and hosting an AMA with a celebrity appearance.

    2:23

  • 2 - 5 Best Practices for Managing a Facebook Group

    Learn best practices for managing a Facebook group by setting rules and moderators, upholding guidelines to curb fake news and ads while fostering a respectful community.

    2:21

  • 3 - 5 Mistakes Facebook Group Owners Make

    Identify five common mistakes in Facebook groups, and learn to provide value, stay consistent, promote the group across channels, present an engaging identity, and optimize group settings to improve discoverability.

    2:16

  • 4 - 5 Reasons Why Your Business Needs a Facebook Group

    Discover why a Facebook group boosts brand engagement with a highly targeted, captive audience, self-sustaining administration, and powerful feedback and market research through polls and exclusive incentives.

    2:23

  • 5 - 5 Top Uses for Facebook Groups in Business

    Explore five uses for Facebook groups in business, including exclusive members clubs, a go-to market strategy, internal management via workspace groups, social learning for online courses, and market research.

    2:24

  • 6 - 7 Tips to Help You Grow Your Facebook Group

    Grow your Facebook group by linking it to your page and adjusting join settings. Run contests, assign moderators, and consider secret groups, cross-platform promotion, and exclusive language.

    2:31

  • 7 - How to Increase Engagement on Your Facebook Group

    Increase engagement in your Facebook group by fostering niche-focused conversations, leading content and activities, welcoming new members, and running contests to spark ongoing discussions.

    2:25

  • 8 - How to Set Up a Facebook Group for Business

    Create a business Facebook group by navigating to groups, naming it for a targeted audience, and inviting members. Choose a privacy setting—public, closed, or secret—to help grow your brand.

    1:57

  • 9 - The difference between Facebook Pages and Groups

    Learn the differences between Facebook pages and groups for marketing: pages act as a brand shop window and portfolio, while groups provide a private forum for engaged member discussions.

    2:10

  • 10- The Pros and Cons of Starting a Facebook Group

    Explore the pros and cons of starting a Facebook group, including engagement and community building versus limited organic reach and moderation needs.

    2:28
07

Facebook Messenger Bot Marketing Unleashed

26 lectures • 2hr 18min

  • 1 - Introduction

    Discover how Facebook Messenger transforms marketer reach by leveraging bots and artificial intelligence to grow audiences, drive traffic, and automate engagement across Facebook and partner sites.

    1:34

  • 2 - What is Facebook messenger and how can it help your business

    Leverage Facebook Messenger to automate common questions with bots and a decision-tree, delivering instant responses and guiding prospects toward conversion.

    6:07

  • 3 - A more in-depth look at FB messenger bots

    Discover how Facebook Messenger bots use inbound triggers, keyword prompts, and decision trees to automate customer interactions, while navigating limitations, terms of service, and the 24-hour messaging rule.

    8:14

  • 4 - How can Facebook Messenger Bots Grow Your Audience

    Start with your existing Facebook presence and use Facebook Messenger bots as an inbound engagement tool, not as spam, to qualify prospects and drive mobile sales.

    8:25

  • 5 - The Dos and Don'ts of Marketing Through a Facebook Messenger Chat Bot

    Master the dos and don'ts of marketing through a Facebook messenger chat bot by following etiquette and terms of service, guiding users with an open-ended logic tree, and adding value.

    4:08

  • 6 - How to Qualify Facebook Messenger Traffic

    Qualify Facebook Messenger traffic by targeting niche pages and groups, engaging authentically, and using tailored, need-based calls to action that drive traffic to your chatbot link without spamming.

    5:46

  • 7 - The Classic Sales Funnel

    Master the classic sales funnel—no, like, and trust stages—and apply Facebook messenger bot messaging and the rule of 8 marketing to boost credibility and conversions.

    4:24

  • 8 - How to Create Your Own Facebook Messenger Bot

    Learn to create a Facebook Messenger bot through three paths: hire an expert, build with Facebook's default response system, or use ManyChat for quick, scalable, code-free bot creation.

    4:59

  • 9 - How to Drive More People to Your Facebook Messenger Chat Bot

    Drive qualified traffic to your Facebook Messenger bot by linking it on your page, using ads, and embedding widgets, while using decision trees and personalized follow-ups.

    5:24

  • 10- The 10 main reasons why you should use Facebook Messenger bot marketing

    Explore ten reasons to use Facebook Messenger bot marketing, including automated engagement, 24/7 availability, and cost savings. See how bots support funnels, boost open rates, and build a competitive edge.

    5:36

  • 11- Conclusion

    Decide decisively on Facebook chat bot marketing by overcoming analysis paralysis, balancing risk with research, and committing to action to optimize results.

    1:38

  • 1 - Introduction

    Explore a step-by-step Facebook marketing training that covers what Facebook is, pages, groups, ads, audiences, pixels, and top automation tools to help you dominate Facebook marketing.

    2:50

  • 2 - What is Facebook all about

    Discover what Facebook is all about as a leading social networking platform for personal and business use, and how to use ads, pages, and sponsored stories to reach customers.

    6:27

  • 3 - Why Facebook

    Discover why Facebook is essential for your business today as the emerging social platform that connects people and helps attract customers and promote your products and services.

    0:29

  • 4 - Get the most out of Facebook

    Learn how to get the most out of Facebook for your business by creating a page and choosing precise categories. Tailor audience targeting and profile details to maximize reach.

    7:03

  • 5 - Facebook Groups

    Learn how to create a Facebook group, set privacy options (public, closed, secret), name and personalize it, invite members, and manage posts, events, and discussions via the group dashboard.

    6:15

  • 6 - Facebook Apps

    Explore how Facebook apps enhance business pages, from App Center integrations to permission-based access, and use top apps to boost engagement, traffic, leads, and sales with customizable campaigns.

    6:56

  • 7 - Facebook Events

    Create a Facebook event to notify friends or the public with a clear name, precise location, and essential details. Manage invites, set a program and tone, and avoid calendar clashes.

    4:56

  • 8 - Facebook Ads

    Learn how to set up and optimize Facebook ad campaigns that target specific demographics, interests, and behaviors, with budget options, visuals, and compelling call-to-action to drive landing-page conversions.

    4:58

  • 9 - Facebook Audiences

    Learn to build Facebook audiences with custom, lookalike, and saved audiences using customer lists, website or app activity, and Mailchimp imports. Target by location, age, gender, languages, interests, and behaviors.

    6:11

  • 10- Facebook Pixels

    Set up Facebook pixels for conversion tracking, measure the return on investment of Facebook ads, and track actions like registrations, add to cart, and checkouts on your website.

    4:12

  • 11- Facebook Automation Tools

    Explore the top 10 Facebook automation tools to manage and optimize your Facebook news feed and ads, schedule posts, analyze analytics, and boost your brand with multi-account campaigns.

    9:03

  • 12- The 10 do's

    Apply the 80/20 rule for posts—20% product content, 80% social content tied to your brand—to boost engagement, customer service, and organic fan growth on Facebook.

    5:08

  • 13- The 10 don'ts

    Learn the ten Facebook marketing don'ts, from honoring your audience and avoiding bought likes or fake comments to crafting concise posts, targeted campaigns, and clear calls to action.

    5:01

  • 14- Shocking Facebook Case Studies

    Explore how brands use Facebook ads, pages, and apps to boost brand awareness and drive in-store and online sales. See real outcomes from Hyundai, Toyota, SJP, Domino's, Salesforce, and others.

    7:34

  • 15- Affiliate Marketing with Facebook

    Learn to monetize Facebook with affiliate marketing by promoting t-shirt campaigns, CPA offers, and ClickBank products through targeted ads, landing pages, retargeting, and Amazon links.

    4:55
08

Facebook Retargeting Decoded

9 lectures • 54min

  • 1 - Introduction and Getting Started

    Explore how Facebook retargeting works with a visual map, learn the pixel, and custom audiences, and prepare campaigns with ad and business accounts, budget, funnels, and mapping tools.

    4:44

  • 2 - Visual Map of Facebook Retargeting

    Learn a visual map of Facebook retargeting: how a blog post visit tracked by the Facebook pixel becomes a custom audience, and how ads target that audience to drive conversions.

    5:11

  • 3 - Visual Map of Real-Life Scenarios

    Explore real-life Facebook ads scenarios for building lists, selling products, and branding, and learn how to set up opt-ins, forms, and retargeting with Facebook pixel conversion tracking.

    10:33

  • 4 - Facebook Pixel

    Set up a Facebook business account and access the events manager to configure the pixel, a site code that tracks visitors and conversions with manual installation or platform integrations.

    3:46

  • 5 - Adding Pixel to Your Website

    Add the Facebook pixel to your website by placing the pixel code in the head tags. Test and track conversions across pages using a WordPress plugin and Facebook pixel helper.

    5:49

  • 6 - Pixel Variables and Settings

    Learn how to implement the Facebook pixel using standard events to track actions like view content, add to cart, lead, and purchase, and customize event codes across funnel pages.

    7:24

  • 7 - Custom Audiences

    Learn how custom audiences on Facebook retarget people who know your business, using email lists, site traffic, engagement, and lookalike options.

    4:56

  • 8 - Creating Custom Audiences

    Create precise Facebook custom audiences from website traffic by setting page visits, time on site, and specific pages, with include or exclude rules and time windows up to 180 days.

    5:49

  • 9 - Retargeting Campaign Setup

    Set up a Facebook retargeting campaign by creating a campaign, ad set, and ad in Ads Manager, then select a custom audience at the ad set level.

    5:35
09

Facebook Penny-Page Likes

8 lectures • 57min

  • 1 - Introduction and Quick Overview

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    7:57

  • 2 - Process - Why Targeted Likes

    Discover how to build targeted Facebook fan page likes by aligning demographics with images and quotes, launching penny-cost campaigns, and sustaining engagement through a snowball effect.

    8:38

  • 3 - BLikes-WinningStrategy - Winning Out Of the Gate

    Learn how Facebook likes build social proof and engagement by testing ads across tier 1, 2, and 3 countries to refine targeting and content.

    8:33

  • 4 - 5 Minute Content

    Learn to craft engaging Facebook content by pairing resonant images and quotes from Get stencil with niche targeting, consistent posting, and fan page engagement strategies.

    5:30

  • 5 - Two Birds With One Stone

    discover how to kill two birds with one stone by boosting social proof and engagement through tested images and quotes tailored to your audience, driving targeted engagement and conversions.

    6:04

  • 6 - Setting Up Your Ad Campaign

    Create a Facebook ad campaign with an engagement objective for page likes, organize into campaigns, ad sets, and ads, and consider daily budget.

    5:07

  • 7 - Setting Up Your Ad Set

    Set up ad sets by targeting locations, audiences, and interests, define budgets, and use granular targeting with age and language to optimize campaigns with Facebook pixel and custom audiences.

    9:54

  • 8 - Setting Up Your Ad

    Create a Facebook ad using an existing post to boost engagement and page likes. Test 2–4 images with 1–2 texts and let Facebook rotate them for 48–72 hours.

    4:50