Course Curriculum

Facebook ads 2020 : The Ultimate Guide

9sections
38lectures
3h 58mtotal

What you’ll learn

  • By the end of this MasterClass you master all Facebook Marketing strategies you need to succeed in your Business

  • Fundamentals and advanced Facebook Marketing techniques you can use to start or boost your Business

  • Learn everything about Facebook Marketing, from designing the photos and videos and writing great ad text to mastering retargeting and lookalike audiences

01

Introduction

4 lectures • 30min

  • Why Facebook ads mastery is so important to your business

    Mastering Facebook ads helps you reach customers who aren’t searching, using lookalike audiences, pixel setup, and targeted campaigns to boost sales and profits.

    11:59

  • Understand how Facebook ads works, and how to build your empire

    Learn how to create entertaining Facebook ads that engage users, reduce costs, and boost profits by targeting audiences, retargeting with Facebook pixel, and optimizing video or image creatives.

    4:27

  • Introduction to Facebook ads

    Learn how Facebook ad campaigns are structured into three levels—campaign, ad set, and ad—define objectives, target audiences, schedule, and budgets, and test multiple assets to optimize performance.

    4:45

  • Understand the CBO (campaign budget optimization)

    Understand campaign budget optimization (CBO) and how Facebook distributes a campaign budget across ad sets to maximize conversions, contrasting it with the classic budgeting approach.

    8:25
02

S2

3 lectures • 8min

  • Consultant and coach business model

    Learn to use Facebook ad campaigns to drive traffic to a landing page offering a free video course, converting prospects into free strategy sessions and paying clients.

    2:51

  • Local business business model

    Explore a local business model using Facebook ads, video and social proof, and email capture to drive free sessions into paid subscriptions and measure lifetime value.

    2:03

  • Online business business model

    Discover three online business models to sell courses or software on Facebook. Warm up cold audiences with content, capture emails with freebies, and test a $7 front-end offer with upsells.

    2:51
03

S3

2 lectures • 27min

  • Design your photos

    Design compelling Facebook ad photos by removing backgrounds, sizing per placement, and using PowerPoint or Canva to create coach and local business visuals with text under 20 percent.

    15:33

  • Create your Facebook ads videos

    Learn to shoot and edit Facebook ads videos that explain products. Apply a proven structure, add subtitles, and optimize for clicks and conversions.

    11:11
04

S4

5 lectures • 19min

  • Copywriting for FB ads 1

    Learn basic copywriting techniques for Facebook ads, crafting post copy of at least 200 words that persuades action without sounding like an ad, and emphasizing transformation and believable benefits.

    7:37

  • Copywriting for FB ads 2

    Analyze how a Facebook ads expert blends value, curiosity, and urgency to optimize targeting, craft engaging ad copy, and drive action toward a landing page.

    4:00

  • Copywriting for FB ads 3

    Focus on pain to show the three key problems that frustrate consultants, and invite them to a free webinar with natural, empathetic, ROI-driven Facebook ad copy.

    3:08

  • Copywriting for local business owners

    Master copywriting for local business owners by awakening audience desire and offering a small discount to drive action, illustrated by describing a pizza in ads.

    1:21

  • Common mistakes that could destroy you ad account

    Learn the common mistakes that could get your Facebook ad account banned, including nudity, hate content, and overpromising results, with tips to avoid excessive thumbnail text.

    3:22
05

S5

2 lectures • 9min

  • Understand the Facebook pixel

    Understand how the Facebook pixel tracks website activity and enables targeted ads to boost sales, with practical steps to install and verify it on your site.

    2:50

  • How to install a Facebook pixel on your Website

    Learn how to install dual Facebook pixels on your website using WordPress or manual code, including downloading and activating a plugin, entering your pixel ID, and testing events.

    5:52
06

S6

1 lecture • 8min

  • Understand the campaign level

    Understand how to choose the right Facebook ads campaign objective, from brand awareness and reach to traffic, engagement, leads, and conversions.

    8:13
07

S7

11 lectures • 1hr 14min

  • How to choose the best conversion Event and how to choose your budget 1

    Choose the right conversion event and set a practical budget to optimize Facebook ads. Learn the 25 purchases per week minimum and budgeting rules to guard profitability.

    11:14

  • How to choose the best conversion Event and how to choose your budget 2

    Choose the best conversion event with 15–25 weekly conversions and optimize from view content to add to cart to purchase, or use engagement campaigns for large audiences.

    6:51

  • Strategies and budget for lead campaigns

    Learn two lead campaigns strategies on Facebook ads, including budget calculations to reach 25 leads per week and a second approach using engagement first with a large audience.

    4:19

  • Schedule

    Schedule your Facebook ads to start at midnight to optimize a daily budget of 20 dollars, preventing spend in a six-hour window and improving campaign optimization.

    1:23

  • Best tactics to choose your target audience -1

    Choose your Facebook ad audience by selecting countries with online buyers, targeting residents over tourists, and refining by age, sex, interests, and language.

    4:37

  • Best tactics to choose your target audience -2

    Learn to select Facebook ads audiences with detailed targeting, combining interests, behaviors, demographics, life events, and education to reach buyers, using A and B logic for higher conversions.

    8:38

  • Best tactics to choose your target audience -3

    Target mid-level golf players using flex targeting to combine golf interests with several players, test multiple audiences, and avoid Tiger Woods by using Golf Digest and engaged shopper exclusions.

    11:01

  • All you need to know about optimization and ad delivery - 1

    Choose the optimization for ad delivery aligned with your goal, and set a conversion window, one day or seven days after clicking or viewing.

    10:18

  • All you need to know about optimization and ad delivery - 2

    Calculate your margin (price minus cost) and use multiple manual bids to target purchases under it. Start with automatic bidding, test bid levels, and scale the best asset in auction.

    8:29

  • All you need to know about optimization and ad delivery - 3

    Learn how Facebook charges ads by 1000 impressions or per link click. Choose standard delivery for even pacing, or accelerated delivery for faster results in short campaigns.

    3:17

  • Master the ad placements

    Master Facebook ad placements by choosing mobile or desktop, testing options like news feed and Instant Articles, and scaling the best performer while prioritizing wifi-connected audiences.

    3:40
08

S8

1 lecture • 5min

  • Master the Ad Level

    Master the ad level by naming ads meaningfully, linking Facebook and Instagram pages, and choosing between new ads or existing posts with image or video for conversion using learn more.

    5:08
09

S9

9 lectures • 59min

  • How to read data and which metrics are important?

    Learn to read Facebook ads data by calculating profit margins, CPC, CPL, CTR, CPM, ROAS, and ROI, and apply these metrics to determine profitability and optimize campaigns.

    12:29

  • How to breakdown your data

    Break down your data to identify sales and leads sources, compare Instagram and Facebook conversions, and use age, sex, region, and device breakdowns to target high-potential segments.

    2:17

  • The secret to succeed your Facebook ad campaigns

    Discover why most Facebook ads fail and how to fix it by testing five to ten audiences with four ads, then analyzing age, device, and gender to optimize and scale.

    6:46

  • How to create an ad with thousands of likes and shares

    Learn to boost Facebook ads with social proof by using existing page posts, distributing likes across assets, and running engagement campaigns in low-cost countries before switching to conversion ads.

    3:55

  • When to kill an ad

    Assess when to kill an ad by analyzing three-day asset tests, monitoring CPC, CPM, CPA, and conversions to prune losing assets and scale winners.

    10:20

  • How to set up a (really) efficient retargeting campaigns

    Learn to set up efficient Facebook retargeting campaigns using free targeting, the rule of seven, and layered audiences (add-to-cart, content id) to boost sales.

    7:27

  • How to scale your campaigns

    Scale your Facebook ads by increasing budgets in small steps (vertical scaling) and by testing new audiences (horizontal scaling) with lookalike audiences and worldwide targeting.

    6:38

  • How to boost your results with lookalike audiences

    Explore how lookalike audiences boost Facebook ads by using customer data to find similar buyers, testing 1–3 percent sizes, and leveraging interactions when sales are scarce.

    8:04

  • Thank you for watching this course and more!

    Thank you for joining this course and watching the final lecture. Share your reviews and feedback to boost rankings and reach, and look forward to joining other courses.

    1:00