Course Curriculum

The Complete Facebook Ads Training (Hands On)

5sections
28lectures
4h 9mtotal

What you’ll learn

  • Generate leads and sales using Facebook Ads

  • Fully understand different types of Facebook Ads and objectives

  • Create custom audiences for retargeting

  • Improve conversion tracking on their website

01

Welcome to Facebook Ads course

2 lectures • 7min

  • Introduction to this Facebook Ads course

    Learn how to create different types of Facebook ads, build custom audiences for retargeting, and set up pages for conversion tracking through a hands-on, step-by-step training.

    4:49

  • What you need to know before starting

    Gain practical Facebook ads skills by understanding prerequisites, creating ads through a step-by-step process, and applying what you learn with hands-on practice and class introductions.

    2:07
02

Facebook Ads intro and basics

3 lectures • 28min

  • Importance of Facebook Ads in marketing

    Discover why Facebook ads matter for business by leveraging user reach, mobile usage, and data to target audiences, compare costs, and use lookalike audiences, custom audiences, and life events targeting.

    4:26

  • Facebook Ads biggest mistake and how to avoid

    Discover the biggest Facebook ads mistakes, from lacking a clear strategy to targeting at the right time, and learn a practical, three-step ABC system to attract, relate, and convert audiences.

    9:57

  • Facebook Ad template for HIGH converting Ads (Free Download)

    Learn to craft high-converting Facebook ads using a downloadable six-element template, covering text, image, headline, news feed description, display, and call to action, with testing guidance.

    13:34
03

Facebook Ads demos (Hands on training)

14 lectures • 2hr 38min

  • (Quick Update) - Facebook Ads manager has new look

    discover the new look of Facebook ads manager, as menu options move and the interface simplifies, with traffic and conversions renamed and engagement consolidating ad objectives.

    2:26

  • Page like ads

    Learn to create Facebook page like ads in Facebook Ads Manager, set the page likes objective, target audiences (competition fans, interests), test images and CTAs, and manage budgets and placements.

    19:53

  • Send people to website

    Create Facebook site-click ads to drive traffic to your website or blog and lead capture pages, targeting engaged fans, competitor fans, and interests, while testing images and call to action.

    19:29

  • Boost your posts

    Boost your posts with page post engagement ads to grow likes, shares, and comments. Test audiences—fans, relevant keywords, and interests—through ads manager, placements, and budget optimization.

    15:42

  • Local awareness ads

    Target people near your business with local awareness ads using radius settings, test multiple images and CTAs, and optimize placements to boost reach and foot traffic.

    12:03

  • Get video views

    Learn to run Facebook video views ads with the Ads Manager by targeting fans and interests, testing different videos, and using compelling calls to action to promote views.

    11:47

  • Offer Claim Facebook ads

    Create offer claim ads on Facebook to drive sales with time-limited discounts, coupons, and urgency for targeted audiences, including fans and custom audiences from email lists.

    10:44

  • Event response ads

    Run event response ads on Facebook to promote your event, raise attendance, and drive local traffic by targeting fans, custom audiences from an email list, and nearby locals.

    7:37

  • How to use Facebook pixel & conversion tracking

    discover how to use the Facebook pixel to build site custom audiences, track conversions with standard or custom events, and optimize ads, with WordPress plugin support.

    16:37

  • Website conversion ads

    Create website conversion ads on Facebook that track actions with the Facebook pixel. Target fans, non-fans, competitors, and test images and calls to action to boost email signups and purchases.

    12:52

  • Facebook lead ads

    Use Facebook lead ads to quickly generate e-mail leads on Facebook with no landing page requirement, using a native Facebook experience and lead forms.

    13:02

  • Facebook lead ads

    Activity

  • Instagram Ads using Facebook Ads manager

    Learn to create Instagram ads using Facebook ads manager by defining your objective, setting audience and budget, and building the ad with media and copy.

    15:36

  • Facebook Ads Examples - Download FREE Swipe File

    0:07

  • Practice: Facebook Ads Quick Checklist

    0:18
04

Facebook Ads - Extras

7 lectures • 52min

  • How to track Facebook ad clicks via Google Analytics

    Tag Facebook ad links with utm parameters using the Google campaign url builder, then track traffic and campaigns in Google Analytics by source, medium, and campaign name.

    5:12

  • Finding killer audience for your Facebook ads

    Learn to build a killer Facebook ads audience with audience insights by compiling 10–20 interests and pages, then targeting high-affinity pages for engagement.

    11:34

  • How to create custom audiences

    Create custom audiences in Facebook ads manager from email lists or website traffic, then use them to target and retarget campaigns while tracking match rates.

    9:48

  • How to create and use LookALike audiences

    Create and use lookalike audiences in Facebook ads by selecting a source (custom audience, conversion pixel, or page), choosing country and size, and applying the audience to campaigns once ready.

    4:19

  • Facebook Ads optimization and bidding options

    Explore Facebook ads optimization and bidding options, including audience targeting, budget settings, advanced options, and automatic vs manual bidding to optimize delivery and cost per page like.

    6:12

  • Facebook reports via Ads manager

    Create and save customizable reports in Facebook Ads Manager, switch views between performance and engagement, tailor columns like frequency and impressions, and schedule email delivery for regular data analysis.

    3:25

  • Power Editor Overview

    Master Power Editor to create and manage Facebook ads, navigate campaigns, ad sets, and ads, and explore audiences, image library, reports, and tools.

    11:00

  • Facebook custom audiences

    Activity
05

Conclusion and BONUS

2 lectures • 4min

  • Next steps after completing the course

    Apply the course insights to run Facebook ads, avoid common pitfalls, and build a low-budget testing system using custom audiences, Facebook pixel, and conversion tracking.

    2:20

  • BONUS - Crazy specials on Ali's TOP courses

    2:04