Course Curriculum

Facebook Ads & Marketing Course 2026: 20 in 1

10sections
152lectures
12h 25mtotal

What you’ll learn

  • Do Facebook marketing

  • Able to setup Facebook Ads

  • Implement the Facebook Pixel and advanced tracking strategies.

  • Use the advanced features available in Facebook Business Manager.

  • Optimize Facebook Remarketing and Retargeting campaigns.

01

Facebook Marketing

11 lectures • 32min

  • Why You Market Your Business in Facebook

    In this Lecture you will learn why Facebook is crucial for business marketing and how it can benefit your brand's growth and visibility.

    2:41

  • How to create Facebook page

    In this Lecture you will learn step-by-step instructions on creating an effective Facebook page for your business or brand.

    2:17

  • Difference Between Like And Follower

    In this Lecture you will learn the distinctions between likes and followers on Facebook and their significance for your page's engagement.

    2:30

  • Facebook Profile & Cover Image

    In this Lecture you will learn about optimizing your Facebook profile and cover images to make a strong visual impact on your audience.

    2:17

  • Facebook Group

    In this Lecture you will learn the ins and outs of Facebook groups and how they can be leveraged to build community and engagement around your brand.

    2:22

  • Facebook Insights

    In this Lecture you will learn how to utilize Facebook Insights to gather valuable data and analytics to optimize your marketing efforts.

    1:33

  • Facebook Live

    In this Lecture you will learn the benefits and best practices of using Facebook Live as a powerful tool for engaging with your audience in real-time.

    2:28

  • Facebook Meta Business Suite

    In this Lecture you will learn about the features and functionalities of Facebook Meta Business Suite for managing your business presence on the platform.

    5:14

  • Grow your Page audience and engagement

    In this Lecture you will learn strategies to grow your Facebook page audience and increase engagement with your content effectively.

    4:53

  • How to Manage Multiple Facebook Pages

    In this Lecture you will learn how to efficiently manage multiple Facebook pages for different aspects of your business or brand.

    4:20

  • How To Schedule Post On Facebook

    In this Lecture you will learn how to schedule posts on Facebook to maintain a consistent presence and maximize reach even when you're not online.

    1:41
02

Facebook Ads

34 lectures • 3hr 27min

  • Introduction to Meta Business Suite

    In this Lecture, you will learn the fundamentals of Meta Business Suite.

    6:17

  • Setting Up Your Meta Business Suite

    In this Lecture you will learn how to set up your Meta Business Suite for effective management of your Facebook advertising campaigns.

    6:55

  • Business Account Info

    In this Lecture you will learn about the essential business account information required for setting up and managing Facebook ads.

    6:37

  • Facebook Business Setting Options

    In this Lecture you will learn about the various settings options available within Facebook Business Manager to optimize your ad campaigns.

    5:37

  • Setup A Automated Ad - Part 1

    In this Lecture you will learn how to set up an automated ad on Facebook, starting with the initial steps in the process.

    7:36

  • Setup A Automated Ad - Part 2

    In this Lecture you will learn the continuation of setting up an automated ad on Facebook, covering additional steps for campaign setup.

    7:41

  • Setup a Get more Call ad From Ad Center

    In this Lecture you will learn how to create Get More Call ads in Facebook Ads Manager to encourage users to contact your business directly.

    6:11

  • Setup a Message Ad in Ad Center

    In this Lecture you will learn how to create Message Ads in Facebook Ads Manager to engage with your audience through direct messaging.

    7:09

  • Ad Polices of Facebook and Instagram

    In this Lecture you will learn about the advertising policies and guidelines enforced by Facebook and Instagram to ensure compliance with their platforms.

    9:34

  • Facebook Business Manager

    In this Lecture you will learn how to use Facebook Business Manager as a centralized hub for managing your Facebook advertising efforts effectively.

    2:42

  • How to Create a Facebook ad from Facebook Ad manager

    In this Lecture you will learn the step-by-step process of creating compelling Facebook ads that resonate with your target audience.

    5:31

  • How to setup Brand Awareness Ad in Facebook

    In this Lecture you will learn how to set up a Brand Awareness ad campaign on Facebook to increase brand visibility and recognition.

    4:23

  • How to setup Facebook App Promotion Ads

    In this Lecture you will learn how to create and optimize Facebook App Promotion ads to drive installations and engagement for your mobile app.

    5:10

  • Ad Placement

    In this Lecture you will learn about the different ad placement options available on Facebook and how to choose the most suitable placements for your campaigns.

    2:04

  • Ad Reporting in Facebook

    In this Lecture you will learn how to generate and interpret ad reports in Facebook Business Manager to track the performance of your campaigns.

    3:23

  • Ad Setup and Instant Experience

    In this Lecture you will learn how to set up ads with Instant Experience, formerly known as Canvas ads, to create immersive mobile experiences for your audience.

    8:51

  • How to Setup Facebook Lead Generation ad

    In this Lecture you will learn how to create Facebook Lead Generation ads to capture valuable leads and grow your email list effectively.

    9:16

  • How to Create Custom Audience

    In this Lecture you will learn how to create Custom Audiences on Facebook based on specific criteria to target users with relevant ad content.

    5:33

  • How to Create Lookalike Audience

    In this Lecture you will learn how to create Lookalike Audiences on Facebook to reach new users who share similarities with your existing customers.

    2:32

  • How to Give a Page Access Via Facebook Business Manager

    In this Lecture you will learn how to grant page access to other users via Facebook Business Manager, allowing collaboration on ad campaigns.

    2:40

  • How to Setup Ad on Instagram

    In this Lecture you will learn how to set up ads on Instagram through Facebook Ads Manager to extend your reach beyond the Facebook platform.

    1:55

  • How to Setup Facebook Pixel

    In this Lecture you will learn how to install and set up the Facebook Pixel on your website to track user interactions and optimize your ad campaigns.

    4:58

  • How To Setup Sales Campaign In Facebook

    In this Lecture you will learn how to set up a Sales Campaign on Facebook to drive conversions and increase revenue for your business.

    2:43

  • How To Setup Video Ad In Facebook

    In this Lecture you will learn how to create engaging Video Ads on Facebook to capture attention and convey your brand message effectively.

    3:40

  • How To Setup Website Traffic Facebook Ads

    In this Lecture you will learn how to set up Website Traffic ads on Facebook to drive targeted traffic to your website and increase conversions.

    3:35

  • Options of Audience Creation Part 1

    In this Lecture you will learn about the various options available for audience creation on Facebook, including demographic, interest, and behavior targeting.

    9:31

  • Options of Audience Creation Part 2

    In this Lecture you will learn about additional options for audience creation on Facebook, such as custom audiences and lookalike audiences.

    4:32

  • Options of Audience Creation Part 3

    In this Lecture you will learn about advanced audience creation options on Facebook, including retargeting and exclusion criteria for refining your targeting.

    6:28

  • How to Launch your Facebook Ad Part 1

    In this Lecture you will learn how to launch your Facebook ad campaign, covering the final steps in the setup process.

    8:34

  • How to Launch your Facebook Ad Part 2

    In this Lecture you will learn the continuation of launching your Facebook ad campaign, including tips for optimizing your ad settings.

    7:12

  • Ad Creative with Chat GPT and Canva

    In this Lecture you will learn how to create compelling ad creatives using ChatGPT and Canva to grab attention and drive engagement.

    12:40

  • Ad Headline and Text Using Chat GPT

    In this Lecture you will learn how to craft impactful ad headlines and text using ChatGPT to communicate your message effectively.

    4:35

  • Audience Targeting Best Practices

    In this Lecture you will learn best practices for audience targeting on Facebook to reach the right people with your ad campaigns.

    18:43

  • Revamp the Course

    In this Lecture you will learn about revamping your Facebook Ads course, covering strategies for updating and improving your content to keep it relevant and engaging for your audience.

    1:45
03

Facebook Ads Setup Secrets

16 lectures • 2hr 12min

  • Setting Up Your Facebook Business Manager

    In this Lecture you will learn how to set up your Facebook Business Manager to efficiently manage your advertising activities and assets.

    3:28

  • How to Create an Ad Account

    In this Lecture you will learn the step-by-step process of creating an ad account on Facebook to start running advertising campaigns.

    2:31

  • How to Add Payment Method

    In this Lecture you will learn how to add a payment method to your Facebook ad account to fund your advertising campaigns effectively.

    2:00

  • How to Edit Business Settings

    In this Lecture you will learn how to edit your business settings in Facebook Business Manager to customize your advertising preferences.

    3:33

  • How to Add FB Page or Create FB Page

    In this Lecture you will learn how to add an existing Facebook page or create a new one to associate with your ad account for advertising purposes.

    18:49

  • Ads Manager Column Setup - Lead Gen

    In this Lecture you will learn how to set up the Ads Manager columns specifically for lead generation campaigns to track and optimize your results.

    12:33

  • Ads Manager Column Setup - Purchase E-Commerce

    In this Lecture you will learn how to set up the Ads Manager columns specifically for e-commerce purchase campaigns to monitor and optimize your sales.

    4:51

  • How to Create FB Pixel

    In this Lecture you will learn how to create a Facebook Pixel to track user interactions on your website and optimize your ad campaigns.

    3:44

  • How to Add FB Pixel on WordPress

    In this Lecture you will learn how to add the Facebook Pixel to your WordPress website to track user interactions and optimize your ad campaigns.

    3:19

  • How to Add Lead Event Code on Page

    In this Lecture you will learn how to add lead event code on your website's pages to track and optimize lead generation from your Facebook ads.

    3:41

  • Installing The FB Pixel Helper

    In this Lecture you will learn how to install and use the Facebook Pixel Helper browser extension to troubleshoot and validate your pixel installation.

    2:16

  • How to Write Your Ad Creatives

    In this Lecture you will learn best practices for writing compelling ad creatives that resonate with your target audience and drive engagement.

    16:11

  • How to Create Campaign Conversions for Lead Generation

    In this Lecture you will learn how to create campaign conversions specifically for lead generation to capture valuable leads for your business.

    31:25

  • Understanding Campaign and Ad Objectives

    In this Lecture you will learn the differences between campaign and ad objectives in Facebook Ads Manager and how to select the most suitable ones for your goals.

    7:26

  • Using Built-In Video Maker in Ads Manager

    In this Lecture you will learn how to use the built-in video maker tool in Ads Manager to create engaging video ads for your campaigns.

    8:14

  • Simple Split Test Campaign

    In this Lecture you will learn how to conduct a simple split test campaign to compare different ad variations and optimize your campaign performance.

    8:15
04

Free Facebook Traffic Strategies

11 lectures • 49min

  • Introduction

    In this Lecture you will learn about the course overview and what to expect from the Free Facebook Traffic Strategies.

    1:14

  • The Reality Of Free Facebook Traffic

    In this Lecture you will learn the reality of generating free traffic from Facebook and what it takes to succeed without spending money on ads.

    5:10

  • Optimize Your Facebook Page

    In this Lecture you will learn how to optimize your Facebook page to attract more organic traffic and engagement from your target audience.

    5:14

  • The Importance Of Your Personal Story

    In this Lecture you will learn the importance of sharing your personal story on Facebook to connect with your audience and build trust.

    4:01

  • Giving Your Audience What They Want

    In this Lecture you will learn the importance of understanding your audience's needs and preferences and how to provide valuable content to meet those needs.

    6:59

  • Content For Free Facebook Traffic

    In this Lecture you will learn strategies for creating and sharing engaging content on Facebook to attract and retain organic traffic to your page.

    5:26

  • Free Facebook Traffic From Video

    In this Lecture you will learn how to leverage video content on Facebook to increase engagement and drive free traffic to your page or website.

    7:20

  • The Power Of Facebook Groups For Free Traffic

    In this Lecture you will learn about the benefits of using Facebook groups to generate free traffic and how to effectively participate in and leverage groups for your business.

    4:30

  • Create Your Own Facebook Group For Free Traffic

    In this Lecture you will learn how to create and manage your own Facebook group to cultivate a community and drive free traffic to your business.

    5:53

  • Best Practices For Free Facebook Traffic

    In this Lecture you will learn best practices and tips for maximizing your free traffic generation efforts on Facebook to achieve optimal results.

    2:45

  • Conclusion

    In this Lecture you will learn the key takeaways and concluding remarks from the Free Facebook Traffic Strategies course, summarizing the strategies and insights learned.

    0:46
05

Instagram Marketing

19 lectures • 50min

  • Instagram Profile Optimization

    In this Lecture, you will learn to optimize your Instagram profile to attract more followers and engagement. Enhance your visibility and appeal.

    2:28

  • Setup Instagram Business Account

    In this Lecture, you will learn to set up a business account on Instagram to leverage advanced features for marketing and analytics.

    5:38

  • How to Publish Post on Instagram

    In this Lecture, you will learn to master the art of publishing engaging posts on Instagram to captivate your audience and drive interaction.

    3:55

  • How To Optimize Your Instagram Bio And Add Call To Action Buttons

    In this Lecture, you will learn to craft a compelling Instagram bio and utilize call-to-action buttons for effective audience engagement and conversion.

    2:19

  • How To Get Reposted By Top Accounts On Instagram

    In this Lecture, you will learn to unlock the secrets to getting reposted by top accounts on Instagram and expanding your reach organically.

    2:15

  • How to Setup Ad on Instagram

    In this Lecture, you will learn to discover how to create and manage ads on Instagram to promote your products or services effectively.

    1:55

  • Insight On Instagram

    In this Lecture, you will learn to gain valuable insights into your Instagram performance and audience demographics to refine your marketing strategy.

    4:24

  • Instagram Hashtags

    In this Lecture, you will learn to harness the power of hashtags on Instagram to increase discoverability and engagement for your posts.

    2:21

  • Instagram Stories

    In this Lecture, you will learn to explore the creative possibilities of Instagram Stories to share engaging, ephemeral content with your audience.

    0:36

  • Spam On Instagram Account

    In this Lecture, you will learn to identify and combat spam on your Instagram account to maintain a positive brand image.

    2:22

  • 3 Things You Should Never Do When Using Instagram Marketing

    In this Lecture, you will learn to avoid common pitfalls in Instagram marketing to ensure your efforts yield maximum results and avoid setbacks.

    2:42

  • 3 Ways to Produce More Instagram Content

    In this Lecture, you will learn to discover practical strategies to generate more high-quality content for your Instagram account consistently.

    2:16

  • 5 Tips for Better Hashtags

    In this Lecture, you will learn to master the art of using hashtags effectively with these five expert tips to boost your Instagram visibility.

    2:30

  • 5 Tips to Grow Your Instagram Audience Faster

    In this Lecture, you will learn to accelerate your Instagram audience growth with five proven tips to attract and retain followers more quickly.

    2:34

  • How to Create a Consistent Instagram Account to Grow Your Audience Massively

    In this Lecture, you will learn to establish a cohesive and engaging Instagram presence to foster audience growth and loyalty effectively.

    2:11

  • How to Create a Strong Brand for Your Instagram Account

    In this Lecture, you will learn to create a distinctive brand identity for your Instagram account to stand out and attract your target audience.

    2:20

  • How to Set Up Your Instagram Business Account in 5 Easy Steps

    In this Lecture, you will learn to follow a step-by-step guide to setting up your Instagram business account quickly and efficiently.

    2:19

  • How to Use Influencer Marketing on Instagram to Accelerate Your Growth

    In this Lecture, you will learn to leverage influencer marketing strategies on Instagram to amplify your brand's reach and accelerate growth."

    2:31

  • How to Win at Instagram Without Taking a Single Photo

    In this Lecture, you will learn to unlock the potential of Instagram marketing without the need for photography skills. Learn alternative strategies for success.

    2:13
06

ClipChamp Masterclass

11 lectures • 20min

  • Edit Existing Video with Microsoft Clipchamp

    In this Lecture you will learn how to edit existing videos using Microsoft Clipchamp, with preview enabled for real-time adjustments.

    1:55

  • Add Audio to Clipchamp

    In this Lecture you will learn how to add audio to your videos in Clipchamp to enhance their quality and appeal.

    2:16

  • Recorded Videos in Clipchamp

    In this Lecture you will learn how to import and work with recorded videos in Clipchamp for editing and customization.

    1:52

  • Render and Produce Your Clipchamp Videos

    In this Lecture you will learn how to render and produce your videos in Clipchamp, ensuring high-quality output for sharing or publishing.

    1:36

  • Working with Templates in Clipchamp

    In this Lecture you will learn how to utilize templates in Clipchamp to streamline your video creation process and achieve professional results.

    2:23

  • Add a Branding Kit to Clipchamp

    In this Lecture you will learn how to add a branding kit to your videos in Clipchamp to maintain consistency with your brand identity.

    1:28

  • Use Stock Video with Clipchamp

    In this Lecture you will learn how to integrate stock video footage into your projects in Clipchamp to enhance visual storytelling.

    2:02

  • Use Stock Images with Clipchamp

    In this Lecture you will learn how to incorporate stock images into your videos in Clipchamp to complement your content and visuals.

    1:32

  • Use The Text Element with Clipchamp

    In this Lecture you will learn how to use the text element feature in Clipchamp to add titles, captions, and other textual elements to your videos.

    1:33

  • Add Graphics to Clipchamp

    In this Lecture you will learn how to add graphics and overlays to your videos in Clipchamp to enhance their visual appeal and convey information effectively.

    1:39

  • Add A Transition In Clipchamp

    In this Lecture you will learn how to add transitions between video clips in Clipchamp to create smooth and seamless transitions between scenes.

    2:09
07

Canva

11 lectures • 1hr 43min

  • Getting Started with Canva

    In this Lecture you will learn the basics of Canva and how to get started with creating stunning designs effortlessly.

    3:55

  • User Profiles and Settings

    In this Lecture you will learn how to manage user profiles and settings in Canva to personalize your design experience.

    3:49

  • Collaboration and Team Management

    In this Lecture you will learn about collaboration features and team management tools in Canva for seamless workflow.

    2:18

  • Designing with Templates

    In this Lecture you will learn how to design efficiently using pre-made templates tailored to various purposes and industries.

    2:13

  • Creating Designs from Scratch

    In this Lecture you will learn how to unleash your creativity by designing graphics and layouts from scratch in Canva.

    2:31

  • Sharing and Collaborating on Content

    In this Lecture you will learn how to share and collaborate on your Canva designs with colleagues, clients, or team members.

    1:43

  • Editing Designs and Elements

    In this Lecture you will learn how to edit designs and elements in Canva to customize them according to your preferences.

    6:27

  • Enhancing Designs with Backgrounds and Images

    In this Lecture you will learn how to enhance your designs using backgrounds and images available in Canva's extensive library.

    3:44

  • Output Options for Your Designs

    In this Lecture you will learn about different output options for saving, exporting, and sharing your designs created in Canva.

    11:06

  • Conclusion

    In this Lecture you will learn concluding remarks and key takeaways from the Canva course, summarizing the skills and techniques covered.

    1:44

  • Advanced Design Techniques and Conclusion

    In this Lecture you will learn advanced design techniques in Canva, followed by concluding remarks and final thoughts on mastering the platform.

    1:03:40
08

Video Animation With Vyond

7 lectures • 48min

  • Introduction and Script Creation

    In this Lecture you will learn the fundamentals of video animation with Vyond, including script creation techniques.

    7:05

  • Script Structuring and Audio Essentials

    In this Lecture you will learn how to structure your script effectively and understand the essentials of audio in animation.

    6:00

  • Audio Setup and Enhancement

    In this Lecture you will learn about setting up and enhancing audio for your animated videos in Vyond.

    7:53

  • Audio Integration and Musical Enhancement

    In this Lecture you will learn how to integrate audio seamlessly into your animations and enhance them with music.

    6:39

  • Storyboarding Techniques

    In this Lecture you will learn storyboard techniques to plan and visualize your animations before production.

    8:50

  • Visual Enhancements

    In this Lecture you will learn about visual enhancements in Vyond to elevate the quality and impact of your animations.

    8:23

  • Final Touch and Conclusion

    In this Lecture you will learn the final touches for your animated video and concluding remarks on mastering Vyond.

    3:18
09

Audacity Masterclass

20 lectures • 39min

  • Audacity Overview

    In this Lecture you will learn the basics of Audacity, a powerful audio editing software, and its interface.

    1:54

  • Audacity is Spyware?

    In this Lecture you will learn about the concerns regarding Audacity's data collection policies and whether it is spyware.

    1:02

  • Download and Install Audacity

    In this Lecture you will learn how to download and install Audacity on your computer for audio editing purposes.

    1:29

  • Install FFmpeg Library

    In this Lecture you will learn how to install the FFmpeg library to enable additional functionality in Audacity.

    2:14

  • Installing Additional Plugins to Audacity

    In this Lecture you will learn how to install and use additional plugins to enhance the capabilities of Audacity.

    1:34

  • Testing Your Microphone in Audacity

    In this Lecture you will learn how to test and set up your microphone for recording in Audacity.

    2:00

  • Set the Recording Volume

    In this Lecture you will learn how to adjust and set the recording volume in Audacity for optimal audio quality.

    1:29

  • Recording Audio from Your Personal Computer

    In this Lecture you will learn how to record audio from your computer using Audacity.

    1:56

  • Importing Audio into Audacity

    In this Lecture you will learn how to import existing audio files into Audacity for editing and manipulation.

    2:13

  • File Operations - Saving to a Project

    In this Lecture you will learn about file operations in Audacity, including saving projects and managing files.

    2:11

  • Produce the Project as One Single Audio File

    In this Lecture you will learn how to produce your Audacity project as a single audio file for distribution.

    1:38

  • Noise Reduction Basics

    In this Lecture you will learn the basics of noise reduction in Audacity to improve the quality of your recordings.

    2:29

  • Removing Clicks and Pops

    In this Lecture you will learn how to remove unwanted clicks and pops from your audio recordings in Audacity.

    1:37

  • Editing Out Audio and Adding Silence

    In this Lecture you will learn how to edit out unwanted sections of audio and add silence in Audacity.

    2:14

  • Removing the Voice from a Recording

    In this Lecture you will learn how to remove vocals from a recording using Audacity's tools.

    1:57

  • Fading In and Out and Crossfading

    In this Lecture you will learn how to apply fading effects and crossfades to your audio in Audacity.

    2:19

  • Editing Your Audio at a Faster Pace

    In this Lecture you will learn techniques for editing your audio more efficiently at a faster pace in Audacity.

    1:49

  • Adding In a New Part of Your Recording

    In this Lecture you will learn how to add new parts to your recording and seamlessly integrate them in Audacity.

    2:37

  • Exporting Multiple Clips Simultaneously

    In this Lecture you will learn how to export multiple audio clips simultaneously from Audacity.

    1:26

  • Changing the Speed of the File Recording

    In this Lecture you will learn how to change the speed of your audio recordings in Audacity for various purposes.

    2:29
10

Content Marketing

12 lectures • 1hr 5min

  • Why Content Marketing Matters

    In this Lecture you will learn why Content Marketing is essential for building brand authority, driving traffic, and nurturing customer relationships.

    4:27

  • Why Content Marketing is Crucial For Selling

    In this Lecture you will learn why Content Marketing plays a critical role in the sales process by educating, informing, and engaging potential customers.

    8:12

  • The Logistics and the Numbers

    In this Lecture you will learn about the logistics and key metrics involved in measuring the success of your Content Marketing efforts.

    7:10

  • Creating the Best Content

    In this Lecture you will learn strategies for creating high-quality content that resonates with your target audience and achieves your marketing goals.

    8:53

  • Marketing Your Content: Your Articles As Products & Guest Posting

    In this Lecture you will learn how to market your content effectively, including leveraging articles as products and utilizing guest posting opportunities.

    5:54

  • Getting More Content

    In this Lecture you will learn techniques for generating more content ideas and expanding your content marketing efforts.

    5:32

  • Tools and Resources for Your Content Marketing

    In this Lecture you will learn about various tools and resources available to streamline and enhance your content marketing strategy.

    4:16

  • Closing Words on Content Marketing - More Reason it's Perfect for Your Marketing

    In this Lecture you will learn concluding insights and reflections on the power and versatility of content marketing in modern digital marketing.

    4:33

  • Best Digital Marketing Tools

    In this Lecture you will learn about some of the best digital marketing tools available to optimize your content marketing campaigns.

    5:42

  • How to Get Video Content Ideas

    In this Lecture you will learn strategies for generating video content ideas to diversify your content marketing efforts and engage your audience.

    3:25

  • How to get Blog Content Idea

    In this Lecture you will learn strategies and techniques for generating blog content ideas to keep your content strategy fresh and engaging.

    4:41

  • Tips on writing headline

    In this Lecture you will learn tips and best practices for crafting compelling headlines that grab attention and entice readers to engage with your content.

    1:56