Course Curriculum

Facebook Ads Course & Facebook Marketing MASTERY

10sections
63lectures
7h 41mtotal

What you’ll learn

  • Complete Guide to Facebook Ads

  • Five key Campaign Success Factors & Ads Manager Dashboard Walkthrough

  • How to select marketing objective along with Sales Funnel

  • How to create a Facebook Campaign Structure

  • How to select right core target audience with Examples

  • How to use Custom Audience for maximum results with examples

  • How to use LLA to reach more customers with Examples

  • How to select the right placement option for any campaign type with examples

  • Complete guide on how to spot a winner ad with examples

  • How to Test, measure and optimize campaigns, ad sets, ads & ad accounts

  • Comprehensive guide on Facebook Ads tool with guidelines & examples

01

Complete Guide to Facebook Ads in 2022

9 lectures • 38min

  • Introduction of Facebook Beginners Guide

    Deliver a fast intro to Facebook ads, cover the sales funnel, six reasons to advertise, and how advertising builds assets by targeting Facebook's audience.

    2:39

  • Six reasons why everyone should run Ads on Facebook

    Explore six reasons to run ads on Facebook and how they build assets like pages and profiles, while enabling cost-efficient cross-platform targeting and customer service.

    3:39

  • Facebook Ads Success Formula

    Discover eight key success indicators for Facebook ads, from platform compliance to budget planning and KPI measurement. Identify audiences, craft engaging creatives, and continually test to stay profitable.

    3:15

  • The eight Key Facebook Ads Success indicators explained in 11 Minutes

    Explore the eight Facebook ads success indicators, from compliant imagery and goal setting to audience targeting, budgeting, forecasting, and ongoing testing for optimization and scaling.

    10:59

  • Understand the Ads Algorithm (Ads Relevance Diagnostic Tool + Facebook Pixel)

    Discover how the Facebook ads algorithm and learning phase affect ad delivery, and learn to use the Facebook Pixel and relevance diagnostic indicators to optimize quality, engagement, and conversion ranks.

    5:02

  • Understand Ads Algorithm

    Learn how Facebook ad quality relies on user feedback and four steps to avoid negative feedback—clear offers, delivery expectations, service, and meeting demand—while selecting bidding strategies and KPIs.

    4:44

  • Understand Ads Algorithm - ABO vs CBO

    Compare campaign budget optimization (CBO) with ad set budget optimization (ABO) using a Facebook ads structure, showing how budget redistribution boosts conversions and performance.

    2:37

  • Understand Ads Algorithm - What is Facebook Ads Sales Funnel

    Explore how Facebook ad sales funnels move users from strangers to customers using awareness, consideration, and conversion objectives across top, middle, and bottom funnel stages.

    2:48

  • My Intro & Facebook Ads Experience in under 3 Minutes

    Faisal Siddiqui shares his nine-year Facebook ads journey, revealing lessons from spending over $1 million and reaching 200 million users worldwide, and sharing strategies to optimize ads for marketing objectives.

    2:37
02

Five key Campaign Success Factors & Ads Manager Dashboard Walkthrough

7 lectures • 35min

  • Facebook Campaign Struture & Ads Manager Dashboard Walkthrough

    Explore how to structure Facebook ad campaigns by mapping objectives to campaigns, assets, and targeting; master budget, audience, placements, and ad creative within Ads Manager, including iOS 14 impact.

    16:15

  • Revealing the FIVE key Pre Requisites of a Successful Campaign

    Identify and follow the five prerequisites for Facebook ads success: ad policy compliance, optimized pages, optimized sales page, Facebook Pixel jockeying, and effective query management to prevent poor performance.

    1:46

  • Prerequisite One - Policy Compliance

    Understand policy compliance and how Facebook ad review works, learn strategies to stay compliant, avoid common reasons for ad rejection and account suspension, and secure accounts with two-factor authentication.

    10:22

  • Prerequisite 2 - Optimized Facebook Page

    Optimize your Facebook page before ads: use high quality creatives and logo, a relevant custom username, and an about section with company details, social channels, and reviews.

    1:45

  • Prerequisite 3 - Optimized Website

    Optimize your website across four levels: base speed and responsive network quality, sales speed, checkout experience, and cross-sell and upsell—to maximize campaign results and ad quality.

    2:23

  • Prerequisite 4 - Tracking Pixel

    Configure the Facebook pixel correctly on your website and ensure it fires the event you optimize. Use the Facebook Pixel Helper to monitor pixel activity and fix issues.

    1:09

  • Prerequisite 5 - Customer Query Management

    Master customer query management to boost Facebook ads by responding to comments, consolidating queries in one inbox, improving messenger response time, and leveraging Facebook Messenger on your website.

    1:24
03

3. How to select marketing objective along with Sales Funnel

3 lectures • 31min

  • Marketing Objective Intro, Recall & Learning Outcomes

    Explore how marketing objectives connect to the Facebook ads sales funnel and map objectives to awareness, consideration, and conversion.

    5:02

  • How to sync Marketing Objective with Facebook Ads Sales Funnel - Example Explana

    Select right marketing objective for Facebook ads to align with your sales funnel, building audiences from top of funnel to bottom and optimizing for landing page views, checkout, and conversions.

    12:42

  • Scenario based marketing objective session

    Master how to use Facebook ads marketing objectives from brand awareness and reach to traffic, engagement, and conversions, across the funnel, with optimization and landing page views.

    13:34
04

How to create a Facebook Campaign Structure

7 lectures • 48min

  • Campaign Structure Intro

    Discover how to structure Facebook ad campaigns by selecting a marketing objective and choosing between CBO and ABO, with three examples including single-asset, multi-asset, and a large CBO campaign.

    1:13

  • ABO Campaign Structure with Illustration & Examples

    Compare ABO and CBO campaign structures and budget optimization, illustrating budget distribution by audience age groups and assets, with manual spend reallocation and detailed targeting examples.

    2:46

  • CBO Campaign Structure with Illustration & Examples

    Master campaign budget optimization (CBO) to auto distribute campaign-level spend across assets, identify winners, and scale with audience variation testing, including lookalike audiences and high-quality creatives.

    4:57

  • ABO struture analysis of -21500 & -20000 campaign with single ad set strategy

    Analyzes ABO structure with two campaigns around twenty one thousand five hundred dollars each, using a single ad set and budget optimization to identify winner assets.

    8:00

  • CBO structure -47,000 Campaign casestudy with success key indicators

    Analyze a CBO case study with five to six assets and a $47k spend, testing lookalike audiences and creatives, and observe how Facebook's algorithm shifts spend to top performers.

    12:24

  • ABO Campaign Analysis with multiple ad sets structure

    Analyze an ABO campaign with six ad sets, allocate budgets by past performance, test multiple ads, and optimize through lookalike and country targeting, learning phase, and budget scaling.

    6:27

  • Budget & Schedule (Options with Importance)

    Master budget and schedule strategies in Facebook Ads Manager, including daily and lifetime budgets and learning phase implications. Explore dynamic creative and conversion events to optimize campaigns.

    12:11
05

How to select the right placement option for any campaign type with examples

6 lectures • 57min

  • Audience Section Intro

    Explore core, custom, and lookalike audience types in Facebook ads, defined by age, gender, interest, and geography, with live demos on pixel data and lookalike targeting.

    2:20

  • Core Audience Example-1

    Explore how to build a strong core audience and leverage custom and lookalike audiences in Facebook ads, with practical guidance on targeting options and buyer persona mapping.

    20:04

  • Core Audience 21,000 Campaign Case Study

    Analyze a $20,000 Facebook campaigns case study to learn core audience selection, detail targeting, and budget changes, and see how audience choice drives sales and returns.

    6:43

  • Core Audience Example-2

    Learn to craft a core audience for MBA program promotion using Facebook ads. Define age 21–35, education bachelor’s, gender, location, and MBA interests; build personas and configure Facebook Ads Manager.

    9:11

  • Core Audience Example-3

    Map a gift shop's Facebook audience by targeting London residents ages 15–65, of all genders, interested in gifts and online shopping, and by upcoming birthdays and life events.

    7:44

  • Core Audience Campaign Structuring Options

    Structure Facebook campaigns around audience options—location, age, gender, detailed targeting, and placement—test different setups, and leverage custom, lookalike audiences with campaign or ad set budgets.

    10:34
06

How to use Custom Audience for maximum results with examples

7 lectures • 1hr 10min

  • Custom Audience-Overview

    Create and optimize custom audiences for remarketing and lookalike expansion using website, app, customer lists, and offline data to support sales funnels.

    5:40

  • Audience integration with Facebook Ads Sales Funnel

    Build and synchronize audiences across a Facebook ads sales funnel, from top-of-funnel traffic to bottom-of-funnel conversions, using custom audiences from website visitors and lookalike audiences for scale.

    7:32

  • Exploring the options of Custom Audience

    Explore how to build custom audiences from website data using the Facebook pixel, events, page views, and time spent on site, including exclusions, to optimize Facebook ads and remarketing.

    5:57

  • How to create Website Custom Audience - Multiple Scenarios

    Learn to create website custom audiences using multiple scenarios, criteria, exclusions, and lookalike strategies to optimize Facebook remarketing from website data.

    15:59

  • How to create a Customer List Custom Audience & its benefits

    Create a Facebook customer list by uploading emails and names, map identifiers, and use the resulting custom audience to build lookalike and value-based lookalike audiences for campaigns.

    12:41

  • How to create APP activity & Offline Events - Custom Audiences

    Learn to build app activity and offline events using custom audiences, selecting source, defining events and audience types, and mapping offline sales to campaigns for better optimization.

    5:07

  • How to create Custom Audiences from FACEBOOK sources

    Learn to create custom audiences from Facebook and Instagram sources, using video engagement, page interactions, lead forms, events, instant experiences, shopping, and catalog listings with flexible retention and exclusion options.

    16:47
07

How to use LLA to reach more customers with Examples

5 lectures • 28min

  • Lookalike Audience (LLA) - Intro & Learning Outcomes

    Explore lookalike audiences after detailing core and custom audiences, with practical steps to create LLA for country targeting, websites, customer lists, and Facebook sources.

    1:17

  • A detailed overbiew of how LLA Audeince can be generated from custom audience

    Build lookalike audiences from custom sources like website data, customer lists, offline activity, and in-store signals. Apply 1 percent lookalikes across the funnel for improved Facebook ads performance.

    8:44

  • How to create multiple LLA's from one source - Practical Execution

    Create multiple lookalike audiences from a single source, using custom audiences based on purchases, website events, and engagement, and tailor them by country or region for precise Facebook ads.

    8:11

  • LLA 1- Purchased Event - -21,000& -16,500 Case studies

    Explore how to build one percent lookalike audiences from purchase events and custom audiences to drive sales and optimize Facebook ads, illustrated with case studies.

    3:43

  • How I use different custom audience to create LLA audience

    Use custom audiences to build lookalike audiences from website visitors, view content, time spent, checkout actions, and social engagements to target winning audiences on Facebook ads.

    6:23
08

How to select right core target audience with Examples

3 lectures • 24min

  • A walkthrough of Placement Options

    Explore automatic and manual Facebook ad placements, learn how to use brand safety, inventory filters, and device targeting to optimize reach and ad performance across streams, stories, and feeds.

    9:04

  • How to structure campaigns on Placement Level

    Explore structuring Facebook ad campaigns by placement level, comparing automatic and manual placements, and learning when to use each approach to optimize audience targeting and outcomes.

    4:16

  • Placement Selection Suggestions with help of -40,000 Campaign case study

    Analyze a $40,000 case study to optimize Facebook ads through manual vs automatic placements, highlighting winning placements (Instagram Stories, Instagram Feed, Facebook Newsfeed) and device-level insights.

    10:34
09

Complete guide on how to spot a winner ad with examples

9 lectures • 1hr 25min

  • Ads Section Intro

    Master the full Facebook ads pathway from defining objectives to deploying a compelling ad, covering campaign structure, budget, audiences, placements, and key ad creative components in Facebook Ads Manager.

    1:10

  • What are the Four Key Elements of Ads

    Learn to craft Facebook ads by selecting placement, building compelling media, headlines, and calls to action; test variations and analyze ad relevance using quality, engagement, and conversion rankings.

    11:17

  • Ads Design, Text, Technical Requirements & Suggestions

    Explore the official Facebook ads guide to optimize creative design, text, and technical requirements across all image types and placements, including Instagram stories 1080 by 1080.

    6:07

  • A practical demonstration of third layers of Facebok Ads

    Learn the third layer of Facebook ads, naming ads, connecting pages and Instagram, choosing create or use posts, exploring Creative Hub, dynamic creative, and selecting formats, copy, destination, and tracking.

    9:43

  • How spying competitor ads can save time effort and dollars

    Learn to spy on competitor ads using Facebook ad library, analyze creatives, headlines, and copies, filter by country and platform, and apply smarter ad formatting to save time and dollars.

    10:00

  • Impact of Facebook Ads Relevance Indicators on overall ads performance

    Explore how Facebook ads relevance indicators—quality ranking, engagement ranking, and conversion rate—drive performance, and learn diagnostic tool steps to improve creatives, targeting, and post-click experience for above-average results.

    12:46

  • 41,000 campaign casestudy to explain the impact of Ads relevance diagnostic tool

    Apply Facebook's relevance diagnostic indicators to identify top-performing ads, then reuse those winners for different audiences to maximize campaign results and optimize budget.

    3:50

  • How to get consistent results after identifying winning ad(s)

    Identify a winning ad and reuse it across multiple campaigns with the same assets, avoiding new creatives, to drive consistent performance and ongoing testing in Facebook Ads Manager.

    6:46

  • How to create Facebook Dynamic Creative Ads

    Learn how Facebook dynamic creative optimization optimizes images, videos, headlines, descriptions, and calls to action to deliver personalized ad variations and boost performance.

    23:19
10

How to Test, measure and optimize campaigns, ad sets, ads & ad accounts

7 lectures • 45min

  • Continous Testing Section Intro

    Master continuous testing for Facebook ads by testing audiences, new audiences, and creatives, while planning a budget that supports testing and aligns with research and development for profitability.

    2:41

  • Budget Distribution Strategy for Testing

    Learn to allocate 10 percent of your monthly budget to testing, focusing on audience testing, creative testing, and dynamic creative testing to achieve consistent results with winning creatives.

    5:32

  • How to do ad sets, creative & new feature testing_2

    Allocate a $10 testing budget across audience, creative, and new feature tests. Run simultaneous audience and creative tests to identify winners and duplicate assets into AB or CBO campaigns.

    8:47

  • How to measure & Optimize campaign data from Ads manager

    Learn to measure and optimize Facebook ad campaigns with ads manager metrics, reach, impressions, clicks, conversions, and cost, and analyze audience, placements, and time to improve performance.

    17:10

  • How to use creatives in winning ad sets to get consistent results

    Use creative assets in winning ad sets to maintain performance and avoid saturation by duplicating winning sets, adding new creatives, and testing to identify top performers.

    3:55

  • How to use creatives to identify new ad set for consistent results

    Identify new ad sets by testing winning creatives with social proof to reach new audiences. This approach minimizes costs and builds consistent Facebook ads results.

    3:22

  • How to use winning ad sets for consistent results

    Grow a winning ad by budget increases of 12% every 24 hours, duplicating the winner instead of boosting, avoiding learning phase, then test at higher budgets before exploring new audiences.

    3:53