Course Curriculum

Facebook Ads & Facebook Marketing MASTERY 2026 | Coursenvy

10sections
67lectures
11h 40mtotal

What you’ll learn

  • Connect with new audiences and lower your ad costs via Facebook Ads!

  • Mass post quickly to various social media networks!

  • MASTER Facebook Ads Manager!

  • Implement the Facebook Pixel and advanced tracking strategies.

  • MASTER your sales funnel... awareness, retargeting, and conversion!

  • Average $0.01 per engagement/like/click with my Facebook ad strategies!

  • Use the advanced features available in Facebook Business Manager.

  • MASTER Facebook Marketing all in one course!

01

INTRO TO FACEBOOK MARKETING

7 lectures • 40min

  • Learn How I Get $0.01 Likes and Clicks that Lead to Sales with this Course!

    As a marketing consultant and ad agency owner for over a decade, I have gotten a real handle on the Facebook ad platform and am passing that knowledge on to you!

    4:40

  • A Few Quick Tips (CLICK "Resources")

    TAKE NOTES! As you progress through this course, take notes and download all the PDF resource guides available throughout the course. Your goal is to complete the course 100%, then go back through to the lectures you had questions on to review. ONLY once you have completed the course, then you should ask us questions. 99% of questions are answered in a later lecture. Also once complete, message us any feedback on the course so we can continue to improve it! --- BEFORE YOU ADVANCE ANY FURTHER IN THE COURSE: In this lectures RESOURCE section, click the Blog Post URL and download the lecture PDF.

    8:25

  • Facebook for Business

    Step #1 is to create your Facebook Business Manager!

    13:10

  • Switch to Meta Business Manager

    Switch from the meta business suite to meta business manager to access advanced analytics, audience creation, and ads management in the ads manager and campaigns page.

    2:36

  • The Basics of Facebook Ads

    Learn the basics of Facebook advertising.

    8:26

  • How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!

    Understand lead generation and lead capturing. Now DRAW a funnel on a piece of paper and sketch out your own Sales Funnel!

    1:26

  • Private Coursenvy Community for Q&A

    Add to this courses Q&A section as you go through this course. I will try to respond within 48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

    0:58
02

FACEBOOK PAGE

6 lectures • 1hr 28min

  • The Ultimate Facebook Page Guide (NEW STYLE)

    Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

    30:39

  • The Ultimate Facebook Page Guide (OLD STYLE)

    Watch this lecture if you have the OLD style Facebook Page (Facebook is slowly rolling out a NEW user interface in 2023).

    35:19

  • Top 5 SEO Tips for your Facebook Page

    0:01

  • Why Keyword Research is CRUCIAL!

    Discover how keyword research drives organic rankings, focusing on seed and long-tail keywords, and using Google Keyword Planner and Long Tail Pro to assess volume and competition.

    18:46

  • What Makes your Facebook Page Awesome?

    If you can't answer that question...this lecture is a must watch!

    3:39

  • TAKE ACTION!

    0:04
03

FACEBOOK ADS

8 lectures • 4hr 17min

  • The Complete Facebook Ad Copy + Creative Guide

    Download the PDF for the latest slides.

    31:00

  • Facebook Ads Funnel by Coursenvy

    Master the Facebook ads funnel by warming audiences from awareness to sale, using retargeting, lead magnets, custom and lookalike audiences, and disciplined split testing to optimize conversions.

    22:28

  • The Ultimate Guide to Creating Facebook Ads by Coursenvy

    Learn how to create and optimize Facebook ads, from setup and campaign objectives to ad sets, ad formats, testing, and scaling with campaign budget optimization.

    1:17:29

  • Advanced Facebook Ad Targeting

    0:02

  • Budgets, Bidding & Schedules for Facebook Ads

    Master Facebook ads budgets and bidding strategies with advantage campaign budget, daily or lifetime budgets, ad set split tests, performance goals, and delivery options for optimal results.

    15:22

  • The Complete Facebook Split Testing Guide

    Learn how to run one-variable-at-a-time Facebook split tests across ad sets and ads, using manual, ab testing, and dynamic creative methods to optimize audiences, placements, and creatives.

    27:54

  • How to Create Facebook Page Like Ads Targeting Cheap Countries

    1:58

  • Facebook Campaign Planning

    Plan and optimize Facebook campaigns by calculating AOV and CPA, budgeting ten times CPA, testing top, middle, and bottom funnel audiences, and using lookalike and custom audiences with dynamic creative.

    1:20:52
04

FACEBOOK PIXEL + AUDIENCES

4 lectures • 57min

  • Overview of How To Install Meta Pixel Dataset

    Create a new data set for your pixel, connect it to your ad account, enable automatic website matching and the event setup tool, then test events in the Events Manager.

    4:52

  • Facebook (Meta) Pixel, Standard Events, and Custom Conversions

    0:02

  • URL Contains or URL Equals?

    0:02

  • Facebook Audiences

    Explore how to create and target Facebook audiences with custom audiences, lookalikes, and saved audiences, using Facebook pixel data to retarget warm website and app visitors.

    51:43
05

Types of Facebook Ads - IN DEPTH ANALYSIS

8 lectures • 1hr

  • **We Analyzed 238 Facebook Ad Client Campaigns - This is What Works in 2024

    The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!) Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out: Traffic Ads Wasted Ad Budget Tons of Audience Tests ... but there is something you do need to do every single time. We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024. Checkout the video at the link!

    0:28

  • Lead Generation Ads

    Navigate directly to the Leads Center: business .facebook .com/latest/leads_center

    14:16

  • Lead Generation Ads vs Landing Page Conversion Ads

    Compare lead generation and landing page conversion ads on Facebook, noting cost, lead quality, and funnel optimization, and when to use native lead capture forms or a landing page.

    11:47

  • Local Business Ads + Store Traffic

    Target nearby customers with local business ads by setting your store address on your Facebook page, defining a radius, and using reach or store traffic objectives.

    9:17

  • Message Ads

    Discover how to run message ads across Facebook Messenger, Instagram direct, and WhatsApp, craft engaging templates, and automate responses to drive conversations and conversions.

    19:22

  • Messenger Chat Bots Ultimate Guide

    0:05

  • Offline Events + Call Now Facebook Ads

    0:02

  • Instagram Ads on Facebook

    Click on the blog post in this lectures Resource section: "Facebook Ads vs Instagram Ads"

    4:18
06

FACEBOOK ENGAGEMENT

5 lectures • 1hr 2min

  • Facebook Engagement

    Drive Facebook engagement by using post engagement ads and boosts, targeting page fans, and creating native content, including videos and polls, while applying the 70/20/10 rule and testing with insights.

    19:44

  • Facebook Videos + Video Views Ads

    Learn to create engaging Facebook videos and optimize video views ads, using captions, thumbnails, native uploads, and 75% video views retargeting to boost reach and conversions.

    38:56

  • How to Create a Viral Video

    2:54

  • Mastering the Facebook Algorithm

    0:02

  • Social Media Posting Calendar - Planning is Your Key to Success!

    0:01
07

FACEBOOK REPORTING, INSIGHTS + OPTIMIZATION

3 lectures • 42min

  • Ad Relevance + How to Scale Facebook Ads

    Learn to boost ad relevance with diagnostics, split-testing, and audience targeting, then scale winning Facebook ads through duplication, lookalike expansion, optimized placements, and controlled bidding.

    17:42

  • Facebook Tracking + Reporting

    Learn to analyze Facebook ad campaigns using Ads Manager, customize columns and breakdowns, track CTR and relevancy, measure ROAS, and optimize campaigns through testing and reporting.

    24:37

  • Facebook Insights

    0:02
08

Social Media Marketing

5 lectures • 11min

  • Why is Social Media Marketing Important?

    Learn the importance of SMM to SEO!

    4:56

  • What Content Should I Share?

    Learn the golden rules of content and what to share and when on you social media channels!

    3:39

  • Social Media Management Tools: How to Cut Posting Time in Half

    Learn how to speed up your social media marketing and posting time.

    2:00

  • Meta Business Suite

    0:02

  • Want to learn more about Social Media Marketing?

    0:04
09

Common Facebook FAQs - Watch our Coursenvy Team Answer YOUR QUESTIONS!

16 lectures • 1hr 13min

  • COMMON FAQs + OLD LECTURES

    0:23

  • What to Do if Your Facebook Ad Account is Disabled

    0:10

  • Apple iOS Updates + Facebook Ads

    0:02

  • How to Use Facebook LIVE

    0:02

  • How to Create a Facebook Group

    0:40

  • What are Facebook "Experiments"?

    0:21

  • What is Facebook Creative Hub?

    0:14

  • How do I add a Payment Method to an Ad Account?

    0:14

  • How to Track a Facebook Pixel Event on Button Clicks

    Learn to track a button click as a Facebook pixel event using the event setup tool, turning clicks into leads and viewing events in the pixel dashboard.

    1:41

  • Facebook Ads for Affiliate Links

    0:02

  • Special Ad Categories for Facebook Ads

    0:02

  • ADVANCED INSTAGRAM ADS [old user interface]

    Old user interface for Ads Manager, but same principles apply for creating Instagram Ads.

    5:17

  • How to Split Test Facebook Ad Sets with Campaign Budget Optimization [old UI]

    [old user interface, but same principles]

    15:59

  • How to Create Ads that Follow People Around The Internet [old user interface]

    [old user interface, but same principles]

    29:44

  • HOW TO BUILD SUCCESSFUL FACEBOOK ADS [old user interface]

    Old user interface for Ads Manager, but same principles apply for creating successful Facebook Ads.

    15:58

  • How to Target a Specific OS and/or Device via Detailed Targeting [old UI]

    Target specific operating systems and devices with Facebook's detailed targeting, selecting Windows 10 or Mac OS for desktop audiences, and exclude Android devices to refine reach.

    1:41
10

Business Manager + How to Start a Facebook Ad Agency / Business

5 lectures • 11min

  • How to Start a Digital Marketing Agency

    Make sure to download the PDF in this lectures Resource section.

    7:05

  • CASE STUDY EXAMPLE

    0:14

  • How to Get Access to a Client's Facebook Page and Ad Account

    Rewatch lecture #3 for a refresher on Facebook Business Manager.

    3:55

  • How to Give an Employee Access to a Facebook Ad Account

    0:04

  • Marketing Ad Agency Proposal and Contracts

    0:09