Course Curriculum

Facebook Ads for E-commerce : The Ultimate MasterClass

10sections
35lectures
4h 17mtotal

What you’ll learn

  • By the end of this MasterClass you master all facebook Marketing strategies you need to succeed in e-commerce

  • Fundamentals and advanced Facebook Marketing techniques you can use to start or boost your eCommerce business

  • Learn everything about Facebook Marketing, from designing the photos and videos and writing great ad text to mastering retargeting and lookalike audiences

01

Introduction

5 lectures • 26min

  • Why Facebook ads is so important to e-com business and what you will learn here

    Master this master class to drive targeted traffic for e-commerce using Facebook ads, targeting dog owners and lookalike audiences, with retargeting and Facebook pixel setup to scale campaigns.

    8:17

  • Understand how facebook ads works, what facebook wants to see

    Discover how Facebook ads work by delivering entertaining content that drives engagement. Learn to select products, craft compelling video and ad copy, and target the right audience to boost profits.

    4:10

  • Introduction to Facebook ads

    Explore the three levels of Facebook ads campaigns—campaign, ad set, and ad—and learn how objectives, scheduling, audience, and placements shape e-commerce performance.

    4:51

  • Understand the CBO (campaign budget optimization)

    Understand campaign budget optimization (CBO) and how Facebook distributes the total campaign budget across ad sets in real time to maximize conversions.

    8:25

  • Know me more!

    0:08
02

Getting Familiar with the Facebook Ads Dashboard

1 lecture • 10min

  • Get Familiar with the Facebook Ads Dashboard

    Familiarize yourself with the Facebook ads dashboard and set up a business account to manage multiple ad accounts, pages, and Instagram. Learn to navigate Ads Manager, campaigns, audiences, and metrics.

    10:23
03

Design Unparalleled Photos for your Ads

2 lectures • 26min

  • How to design Stunning photos for your ads

    Learn to design stunning Facebook ad images by editing AliExpress photos in PowerPoint, removing backgrounds, adding attractive backgrounds and overlays, and testing text to comply with Facebook guidelines.

    14:16

  • How to design your photos with Photopea

    Design Facebook ads photos using a free online tool, with layers, background removal, overlays, and glow effects, then add text like free shipping and export the final image.

    11:47
04

Design converting videos for your Facebook ads

4 lectures • 38min

  • How to create attractive videos for your Facebook ads - 1

    Create attractive Facebook ad videos by using captions for videos that don't require sound, keep them short and engaging, and showcase product benefits to entertain and convert audiences.

    1:57

  • How to create attractive videos for your Facebook ads - 2

    Create a unique Facebook ads video by combining vetted clips, adding your logo, and obtaining permissions. Structure it in three steps: show usage, explain function, reveal results.

    17:14

  • How to create attractive videos for your Facebook ads - 3

    learn to craft three-step Facebook ads videos by showcasing the procedure and end results, optimize pacing with speed changes and trims to fit 15–35 seconds.

    10:50

  • How to create attractive videos for your Facebook ads - 4

    Learn to add text to videos for silent Facebook ads, using annotations, color strategies, logos, and emoticons, then render and produce optimized videos with split testing.

    8:17
05

Copywriting for FB ads - Master the ad text of your ad

1 lecture • 13min

  • Copywriting for FB ads - Master the ad text of your ad

    Master copywriting for Facebook ads by crafting benefit-focused text, adding urgency and short links, highlighting product benefits and solving pain points with strong calls to action.

    13:05
06

Facebook pixel Mastery

2 lectures • 5min

  • Understand the facebook pixel

    Understand the Facebook pixel, a pivotal tool for ecommerce marketing that tracks site actions—from visits to add-to-cart and checkout—enabling targeted ads to recover abandoned carts and boost revenue.

    2:50

  • How to install a facebook pixel on your store

    Learn how to create and install a Facebook pixel on your Shopify store by copying the pixel ID into Shopify preferences, saving, and using a Chrome extension to verify installation.

    2:32
07

Understand the Campain level

1 lecture • 7min

  • Which objective to choose, the most important decision

    Choose the right Facebook ads objective to boost e-commerce results, prioritizing conversion and avoiding broad reach. Start with engagement for social proof, then move to conversion for sales.

    6:46
08

Master the ad set level

10 lectures • 1hr 8min

  • How to choose the best conversion Event and how to calculate your budget - 1

    Learn how to choose a conversion event and calculate a budget for Facebook ads in ecommerce, including the purchase strategy with minimum weekly purchases and budget rules.

    10:57

  • How to choose the best conversion Event and how to calculate your budget - 2

    Choose a conversion event completed 15–25 times per week, then budget from view content to add to cart to purchase, while testing options and using engagement for large audiences.

    6:54

  • What is the best schedcule for your Facebook ad

    Learn how to time your Facebook ads budget for optimal spend by starting campaigns at midnight to spread the daily budget evenly and improve optimization.

    1:24

  • Best tactics to choose your target audience - 1

    Identify the optimal audience for Facebook ads by selecting countries, residents versus tourists, and targeting women aged 25–64 with language settings using audience insights.

    4:34

  • Best tactics to choose your target audience - 2

    Learn how to select a precise Facebook ads audience using and/or logic, and leverage detailed targeting options—from education and life events to income and purchase behavior—to reach high-value customers.

    8:35

  • Best tactics to choose your target audience - 3

    Learn how to craft precise Facebook ad audiences for golf products by avoiding overreliance on famous names, using flex targeting with mid-level players, magazines, and engaged shoppers.

    11:12

  • All you need to know about optimization and ad delivery - 1

    Learn how to set conversion windows for Facebook ad delivery, choosing between one day or seven days after clicking or viewing. Use split tests to optimize e-commerce conversions.

    9:56

  • All you need to know about optimization and ad delivery - 2

    Learn cost controls, average cost per conversion, and margin, and compare automatic and manual bidding to optimize Facebook ads for purchases.

    7:40

  • All you need to know about optimization and ad delivery - 3

    Discover how Facebook charges per 1000 impressions or per link click, and how conversion optimization uses cost per 1000 impressions, then compare standard and accelerated delivery.

    3:09

  • Master the ad placements

    Master the ad placements by testing mobile and desktop, prioritizing the Facebook news feed, and optimizing across Instant Articles, videos, marketplace, and stories for scalable performance.

    3:40
09

Master the ad level

1 lecture • 6min

  • How to set up your ad

    Name ads meaningfully and link your Facebook and Instagram pages to present a professional brand. Create or reuse ads with image or video and use five-word headlines and a pixel.

    6:02
10

Facebook ads advanced tactics

8 lectures • 57min

  • How to breakdown your data?

    Break down your data to identify sales sources by age, sex, region, and device performance, and target the segment with best cost per purchase—women aged 24–35 in Houston on Android.

    2:12

  • How to read data and which metrics are important

    Learn how to read your ads results and analyze them to optimize profitability, focusing on metrics like cost per purchase, margin, ROI, CTR, CPM, and impressions.

    9:38

  • The secret to succeed your Facebook ad campains

    Discover how to optimize dropshipping campaigns by testing ads and audiences. Build conversions with store optimization, compelling product descriptions, and precise audience targeting.

    8:51

  • How to create an ad with thousands of likes and shares

    Learn how to build social proof for Facebook ads by using existing page posts to accumulate likes, shares, and comments across ad assets.

    5:40

  • When to kill an ad

    Learn when to kill an ad by analyzing three days of assets, margins, and CPC to guide Facebook optimization. Keep winning assets and pause underperformers to gain data for scaling.

    10:20

  • How to set up a (really) efficient retargeting campaigns

    Master efficient facebook ads retargeting for e-commerce by targeting actions, layering audiences, and allocating budget to retargeting. Use content IDs to retarget exact products with alternate images or discounts.

    7:16

  • When and How to scale your campaigns

    Scale campaigns through vertical and horizontal strategies, test winning products, incrementally boost budgets for Facebook to optimize performance, and explore lookalike audiences and worldwide targeting.

    5:56

  • How to boost your sales using lookalike audiences

    Learn to boost e-commerce sales with lookalike audiences on Facebook by sourcing from customers who bought before, avoiding audience fatigue, and optimizing with 1–3 percent lookalike ranges from Shopify data.

    6:46