Course Curriculum

Facebook & Instagram Ads For Real Estate Agents

5sections
25lectures
7h 41mtotal

What you’ll learn

  • ✓ How to build a Client Acquisition System (aka Sales Funnel) start to finish, so you never have to wonder where your next closing will come from again

  • ✓ How to effectively use a CRM as your personal ISA to automate 90% of your follow-up so you can focus on helping your clients

  • ✓ How to Manage Your Time, Generate and Keep Track of Leads, and Systemize Every Aspect of Your Business

  • ✓ Critical Rules for Quickly Scaling Your Business After Your First Successful Transaction

01

Module 1: The How, What & Why

2 lectures • 29min

  • 1.1 - Introduction & What to Expect From This Program

    learn how to build a Facebook ads funnel for real estate agents, starting with a lead magnet to attract homebuyers, qualify leads, and automate appointments and follow-up with a CRM.

    24:06

  • 1.2 - Access to 1-1 Consulting & Support

    Access two consulting options: unlimited support via a Telegram group with calendar bookings and Zoom sessions, or a one-off Zoom review of ads, funnels, and automations.

    4:35
02

Module 2: Learning The Facebook Ads Platform

6 lectures • 1hr 20min

  • 2.1 - Getting Familiar With Facebook Business Manager

    Explore Facebook business manager as the umbrella for pages, ad accounts, and payments, and learn to set up pages, ad accounts, and payment methods for ads.

    17:22

  • 2.2 - Adding Permissions & Admin Roles

    Learn how to grant admin permissions to your Facebook assets without sharing passwords, by adding individuals or partners to manage pages, ad accounts, and lead access.

    10:49

  • 2.3 - Setting Up Your Pixel

    Discover how a Facebook pixel tracks website visitors to create custom audiences and retarget them with ads on Facebook and Instagram, and how to install it on your site.

    14:13

  • 2.4 - Custom Audiences & Retargeting

    Create and manage custom audiences for retargeting real estate ads by uploading customer lists, tracking website traffic, and targeting Instagram and Facebook page engagements, while excluding existing leads.

    21:45

  • 2.5 - How to Spy On Your Competitors

    Master competitive intelligence by using the Facebook ads library to view competitors' current and past real estate ads, compare versions, and run split-tested, winning campaigns within a 15-mile radius.

    7:56

  • 2.6 - Testing Your Setup

    Test your Facebook lead form and CRM integration with the Facebook developer tools lead ads testing feature to ensure leads flow automatically into your CRM before launching ads.

    7:47
03

Module 3: Buyer Leads Masterclass

6 lectures • 2hr 11min

  • 3.1 - Ads Manager Navigation + Setup

    Learn to navigate the ads manager, customize columns, and set up your first real estate ad, tracking cost per lead, delivery budget, and key metrics.

    10:50

  • 3.2 - Property Listing Tutorial Part 1: Campaign Setup

    Discover how to create a winning housing ad for real estate agents with lead generation, a lifetime budget, and location radius targeting, while the Facebook algorithm optimizes delivery.

    19:40

  • 3.3 - Property Listing Tutorial Part 2: Ad Copy & Creative Setup

    Design Cannava images in a 4x4 grid, craft just listed ad copy highlighting views and high ceilings, and use a learn more lead form to collect name, phone, and email.

    21:12

  • 3.4 - Property Listing Tutorial Part 3: Lead form Setup

    Learn to set up high-converting Facebook lead forms for property listings, including campaign naming, audience targeting, form fields, and automated ManyChat messenger sequences that qualify and follow up with leads.

    50:31

  • 3.5 - Homes List Tutorial

    Learn to create and duplicate a homes list ad campaign without a specific property, then target Nashville with under 347 pricing and optimize lead forms for Facebook and Instagram.

    14:28

  • 3.6 - Retargeting Your Warm Audience

    Duplicate campaigns, ad sets, and assets to test variations and refine messaging. Create retargeting custom audiences from website visitors, page engagement, and open lead forms to optimize cost per lead.

    14:44
04

Module 4: Seller Leads Masterclass

5 lectures • 1hr 36min

  • 4.1 - Foundation & Overview of Seller Campaign

    Learn to generate seller leads on Facebook with targeted ads and two free pdf guides—a seven-tip home value guide and a four-part listing strategy—to attract higher-quality sellers.

    9:18

  • 4.2 - 7 Listing Tips eBook Part 1: Campaign Setup

    Configure a seller lead generation campaign on Facebook with a lifetime budget of 300, targeting Houston, Texas within a 15-mile radius, and use manual placements.

    18:45

  • 4.3 - 7 Listing Tips eBook Part 2: Ad Copy & Creative Setup

    Design a winning Facebook and Instagram real estate ad by crafting concise copy and a simple ad image, featuring seven tips and a free expert help guide to capture leads.

    19:21

  • 4.4 - 7 Listing Tips eBook Part 3: Lead Form Setup

    Set up a Facebook lead form with an instant form, customize questions, and attach a messenger sequence to the thank you page, delivering a home sellers guide and tailored valuation.

    25:26

  • 4.5 - 4 Part Listing Strategy eBook

    Duplicate an existing Facebook ad to swap in a four-part listing strategy lead magnet, create new grid-based creatives, and route leads through a free PDF guide and ManyChat flow.

    23:38
05

Module 5: Conversion Mastery Kit

6 lectures • 2hr 4min

  • 5.1 - The Fortune Is In The Follow Up

    Develop an airtight, automated follow-up system that turns Facebook and Instagram leads into appointments through a multi-channel funnel, with Get Speed to Lead and High Level CRM.

    23:16

  • 5.2 - Coordinating With Get Speed To Lead

    Coordinate with Get Speed to Lead to rapidly follow up Facebook and Instagram leads using tested scripts and CRM integration, delivering about seven dollars per lead and boosted appointment rates.

    11:46

  • 5.3 - Setting Up Highlevel CRM

    Learn to set up high level CRM, including booking a demo, linking Twilio with an authorization token, adding a number, and configuring sending options via Gmail or SendGrid.

    18:12

  • 5.4 - Connecting Your Facebook Lead Form

    Connect your Facebook lead form to HighLevel, map fields (first name, last name, email, phone), and set up triggers and campaigns to automatically follow up with new leads.

    11:04

  • 5.5 - Setting Up Your Appointment Booking (Update)**

    Set up a Facebook ads real estate appointment calendar, including creating a team calendar, building a home buyer consultation form with key fields, and linking scheduling to the lead form.

    34:11

  • 5.6 - Crafting Your Follow Up Campaign

    Set up an automated follow up campaign that delivers a lead magnet, then engages buyers and sellers via emails, texts, calls, and voicemail drops, with personalized templates and testing.

    25:45