Course Curriculum

Facebook Ads 2026: Launch Your Best Advertising Campaign

10sections
52lectures
3h 17mtotal

What you’ll learn

  • The logic of advertising with Facebook Ads and what is needed to start with ad campaigns.

  • How to identify the target audience

  • What is competitive analysis? How to choose a budget for advertising

  • Why an account linking is important and the steps to do that. How to launch the ad campaign from the phone

  • Concepts of working in Business and Ads Managers

  • A detailed guide on how to launch the ad campaign using Ads Manager. Which types of advertising exist

  • How to create different types of audiences in Ads Manager

  • Which visuals might be used in advertisement and what better to choose

  • How to make appealing ad visuals with BannerBoo

  • What actions could cause Facebook to block the account

  • Analyzing campaign results and ways to enhance them. Attribution models

  • Retargeting as an effective tool to engage clients. How to track interactions with products using feeds

01

Introduction to Targeted Advertising

6 lectures • 20min

  • Algorithm for Launching Advertising on Facebook and Instagram

    What is the logic behind launching advertising on Facebook and Instagram

    1:50

  • Personal Profile and Business Page

    Which types of Facebook pages exist? How to create your profile and business page

    4:06

  • Analysis of the Target Audience

    What is the target audience? How to create a portrait of your target audience? Importance of determining target audiences

    6:40

  • Analysis of Trade Offers. Competitor Analysis

    Why is a competitor analysis required? How to start with competitive analysis in your business

    2:31

  • Methods of Drawing Up an Advertising Budget

    Basis of setting up your advertising budget

    1:36

  • How to study on Udemy effectively

    A few tips for learning on the platform

    3:32
02

Types of Advertising. Facebook Ads Manager

4 lectures • 13min

  • Linking Facebook and Instagram Accounts

    Benefits of profile linking. How to link your Instagram and Facebook

    2:50

  • Interface and Functionality of Meta Business Manager - Basic Settings

    Possibilities of Business Manager settings and how the interface looks

    5:33

  • Launching Advertising from a Phone

    Creating an ad campaign with a phone and its strengths. Which types of such promotion exist

    2:17

  • Launching Ads from the Ads Manager

    How to get started with Ads Manager. Different types of advertising

    2:20
03

Creating Facebook and Instagram Ads

2 lectures • 13min

  • Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram

    Practical lecture with detailed steps on how to promote existing posts on Facebook or Instagram

    10:43

  • Step-By-Step Launch of an Ad Campaign with the Goal of Attracting Traffic

    Practical lecture with detailed steps on how to launch a traffic-attracting campaign

    2:36
04

Facebook and Instagram Advertising Audiences

5 lectures • 20min

  • Creating an Audience in Ads Manager

    Types of audiences. How to create audiences in Ads Manager

    4:30

  • How to Download a Phone List, Email List, and Customer List

    Importing your databases to use them in ad campaigns

    2:29

  • "Actions in the App" and "Actions Offline" Audiences

    How to set up "Actions in the App" and "Actions Offline" audiences

    1:10

  • An Audience from Facebook and Instagram

    Types of audiences from Facebook and Instagram and how to launch them

    5:37

  • Lookalike Audiences

    What a "lookalike audience" is and steps to use it in your campaigns

    6:02
05

Ad Images on Facebook and Instagram

8 lectures • 29min

  • Placements and Their Formats

    Definition of placement. Which formats exist, and how to choose the appropriate one for each placement

    2:22

  • Which Images Will Definitely Sell

    Images that are better to use for advertisement

    4:47

  • Photo Content

    Photo content that might be used in your campaigns

    2:28

  • Video Ad

    Benefits of video ads

    1:25

  • Advertising in Stories

    How to advertise in stories

    1:33

  • How to Create Eye-Catching Visuals for Ads

    Recommendations on how to make compelling ad visuals. BannerBoo overview

    9:36

  • Recommendations and Advice

    Recommendations and advice from my experience for your content

    3:26

  • Advertising Settings

    Additional advertisement settings

    3:26
06

Blocking Facebook and Instagram: Rules

1 lecture • 4min

  • Basic Rules of Advertising: What is Not Permitted?

    Reasons why Facebook might block your accounts

    4:08
07

Advertising Analytics

4 lectures • 18min

  • Analytics in the Ads Manager

    Data can be found in Ads Manager and used to determine the effectiveness of your campaign

    8:30

  • Facebook Attributions

    Facebook attribution models

    4:38

  • A/B Testing

    The advantages of A/B testing and how to get started with it in Ads Manager

    2:02

  • How to Work with Facebook Ads Library

    In this lecture, you are going to see how to use the Ads Library to search for competitors ad performance.

    2:48
08

Quiz Marketing

10 lectures • 36min

  • What is a Quiz and Why Do You Need It in Digital Marketing?

    In this lesson, you will learn what quizzes are and why you need them in digital marketing.

    3:36

  • Creating Quizzes Step-By-Step: Short Guide

    In this lesson, you will explore the step-by-step process of quizzes creation.

    3:10

  • Boosting Lead as a Tool for Quiz Creation

    In this lesson, you will explore tool that can be used for quiz creation.

    3:15

  • Exploring Introductory Page Components

    In this lesson, you will learn what are the main introductory page components.

    3:01

  • Introductory Page Creation with Boosting Lead

    In this lesson, you will see how to create introductory page by using a tool.

    3:23

  • Questions Generating with Boosting Lead

    In this lesson, you will discover the question generation process by using a quiz creation tool.

    3:03

  • Presenting the Results of Your Quiz

    In this lesson, you will learn how to present quiz results and why they are important. You will see how to present the results with Boosting Lead.

    6:28

  • “Thank you” Page and Contact Page Creation

    In this lesson, you will learn what thank you and contact pages are and how to create them using a tool.

    4:09

  • Bonuses and Gifts as Means of Customer Encouragement

    In this lesson, you will explore bonuses as a way to engage customers. You will learn how to add them to your quiz by using a tool.

    4:02

  • Quiz Placement

    In this lesson, you will learn how to place a quiz with a tool.

    1:47
09

Remarketing on Facebook and Instagram

8 lectures • 21min

  • Retargeting on Social Networks

    Definition of what retargeting is and how to incorporate it into your marketing strategy

    4:04

  • Dynamic Remarketing

    Specifics of dynamic remarketing and how to configure it

    Activity

  • The Product Feed

    Importance of product feed, kinds, and ways to try them in your environment

    6:46

  • Texts and Images for Remarketing

    What visuals to use in remarketing

    2:14

  • Assessment of Advertising Effectiveness

    Additional ways to monitor the effectiveness of your strategy

    0:57

  • How to collect leads easily and faster

    How to make a routine task more enjoyable. How to increase conversion rates by up to about 80%. How to keep clients satisfied.

    5:09

  • How to Leave a Course Review

    How to leave a review for the course

    1:35

  • How to Get a Certificate

    How to get your certificate for the course

    0:38
10

Changes to the Business Manager

5 lectures • 23min

  • Changes to the Business Manager

    In this lesson, you will learn what changes have happened to Business Manager and where we can now find Pixel.

    4:10

  • Send Traffic to your Instagram Profile

    In this lecture, you will explore how it is possible to send traffic to your Instagram profile in Ads Manager.

    2:38

  • Moderation Assist. How to Avoid Forbidden Words

    In this lecture, explore how to avoid users post forbidden words on your Business pages.

    2:21

  • Group Promotion in Ads Manager

    In this lecture, you are going to see how to promote groups in Ads Manager.

    3:06

  • TOP 90 AI Tools in 2024-2025

    10:19