Course Curriculum

Facebook Ads & Marketing along with Facebook Chatbot

4sections
13lectures
3htotal

What you’ll learn

  • Connect with new audiences and lower your ad costs via Facebook Ads!

  • MASTER Facebook Ads Manager!

  • MASTER your sales funnel... awareness, retargeting, and conversion!

  • Use the advanced features available in Facebook Business Manager.

  • Mass post quickly to various social media networks!

  • Implement the Facebook Pixel and advanced tracking strategies.

  • MASTER Facebook Marketing all in one course!

01

Introduction

5 lectures • 30min

  • Introduction to the Facebook Course

    Learn what Facebook is, why it's important, and how to use Facebook pixels for ads, create a Facebook page, boost organic reach, and build and analyze ads.

    0:42

  • Importance of Facebook marketing , and how does it work

    Understand why Facebook became essential for brands through its interactive interface and free reach, then how ads now reach the right audience across Facebook, WhatsApp, and Instagram.

    5:26

  • Facebook Page creation Strategy and Important tips

    Learn how to create a Facebook page as your brand identity, craft relevant, quality posts, and maintain consistency to boost organic reach and audience engagement.

    6:32

  • What is Facebook Pixel and How does it Work

    Learn how the Facebook pixel uses a JavaScript code placed in the page head to capture device, domain, url, and event data, enabling page insights and remarketing.

    10:17

  • Practical implementation of Facebook Pixel and reading it's statics

    Learn to create a Facebook pixel, install it on your website using manual code or a header/footer plugin, and read pixel statistics to track visits and page loads.

    7:00
02

Facebook Ads strategy and Practical Illustration

5 lectures • 39min

  • Facebook Ads part 1

    The lecture introduces Facebook ads, guiding campaign setup and objective choices such as brand awareness, reach, traffic, engagement, app installs, video views, and leads, with future parts promised.

    4:16

  • Facebook Ads Part 2

    Learn to create brand awareness ads on Facebook, name campaigns, and use AB testing and campaign budget optimization, plus precise location targeting with city and coordinate drops.

    10:17

  • Facebook Ads Part 4

    Learn to refine Facebook ads targeting by setting age and gender, using detailed targeting by interest, behavior, and demographics, and applying language and page connections to reach the right audience.

    8:40

  • Facebook Ads part 4

    Discover how to optimize Facebook ad placements, choosing automatic or manual options, and select locations across Facebook, Instagram, Messenger, and Audience Network to boost engagement and clicks.

    7:45

  • Facebook post ads strategy making and analysis

    Master precise Facebook post ad targeting by refining location, language, budget, and audience interests. Follow the 80/20 image rule to boost performance and prepare for analytics in the next video.

    7:47
03

Facebook Chatbot

2 lectures • 53min

  • Introduction To Facebook Chatbot

    Build a Facebook chatbot from scratch, capture leads with a guided question sequence and email validation, export data to an Excel sheet, and embed the bot on a WordPress site.

    27:23

  • How to collect email from Chatbot for free

    learn how to collect email IDs through a chatbot, fetch additional user data, and export leads to a google spreadsheet via zapier for future outreach and marketing automation.

    25:27
04

Social Media Website

1 lecture • 59min

  • How to make Social Media Website in WordPress from scratch

    Learn to build a social media website from scratch with WordPress, install a social networking theme, activate plugins, configure pages, and customize profiles, posts, and chats for a community site.

    58:42