Course Curriculum

Facebook Ads Master Course for Beginners

1section
20lectures
2h 38mtotal

What you’ll learn

  • Students will learn Facebook Ads secrets without all of the extra "fluff"

  • Students will learn how to create and manage a business account for maximum exposure

  • Student will learn how to target their audience having to deal with trial and error which cost more money

  • Students will learn what retargeting is and how it can work for you

  • Students will learn how to spy on their competitors ads and how to use their success against them

  • and so much more

01

Let's Get Started

20 lectures • 2hr 38min

  • Mindset

    Shift your paid traffic mindset to data-driven testing on Facebook ads, recognizing local versus online targeting and the need to buy data and warm up before results.

    8:23

  • How to Create a Facebook Ads Account

    Create a Facebook business manager account at business.facebook.com using your personal profile, and enter your business name, email, address, website, and whether you promote your own goods or services.

    3:14

  • How To Create an Ad Account

    Create your first ad account in Facebook business manager by going to business settings, selecting accounts, and choosing a name, currency (USD), and time zone (Eastern Time).

    2:17

  • How To Add a Payment Method

    Add a payment method in business settings, verify your card with a small refundable charge, and choose between credit, debit, or virtual cards for Facebook ads payments.

    1:46

  • How to Edit Business Settings

    Edit your Facebook business manager settings by updating the business info, logo, legal name, address, phone, website, and tax ID, and tailor notifications to minimize noise.

    3:19

  • How to Add FB Page or Create a New Facebook Page

    Learn to create a new Facebook page or add an existing one in business settings, customize profile and cover photos, set page info and username, and tailor tabs before advertising.

    18:39

  • Ads Manager Column Setup (Lead Gen)

    Configure the ads manager with customized columns to track leads, delivery, budget, impressions, cost per click, and click-through rate, and set as default.

    12:19

  • Ads Manager Column Setup (Purchase E- Commerce)

    Customize ads manager columns for ecommerce by removing lead metrics and adding total value, costs, and purchase data. Track ROAS and purchase value with ecommerce presets for Shopify.

    4:37

  • How to Create Facebook Pixel

    Learn to create a Facebook pixel and install its code on your website to track visitor actions and drive convergence campaigns, using events manager, naming, and basic integrations.

    3:29

  • How to Create Facebook Pixel on Wordpress

    Install and activate the Facebook pixel plugin on WordPress, download the plugin, enter your pixel ID, and verify the pixel is active.

    3:05

  • How to Add Lead Event Code on Page

    Set up a lead event in your Facebook pixel to track signups on your landing page by selecting the pixel, naming the event, and confirming the page URL.

    3:27

  • Installing The Facebook Pixel Helper

    Install the Abbi Pixel Helper extension in Chrome to verify a Facebook pixel and its events. See the pixel status and how many pixels are installed on a page.

    2:01

  • WHO

    Identify who you target by analyzing past sales and demographics, then describe their lifestyle using the audience insights tool to tailor Facebook ads and improve conversions.

    5:14

  • Ad Rules

    Learn to navigate Facebook ads policies, avoid bans by following guidelines on personal attributes, adult content, and brand usage, and understand the ad review process.

    7:33

  • How to Write Your Ad Creatives

    Learn a proven problem, agitate, and solution copywriting formula for Facebook ad creatives, draft in notepad, then paste to ads manager with third-party framing and a clear call to action.

    15:56

  • How to Create Campaign Conversions for Lead Generation

    Create a lead generation campaign on Facebook by selecting the convergence objective, configuring assets and targeting, installing a pixel, and publishing a pdf offer.

    31:11

  • Understanding Campaign and Ad Objectives

    Prioritize conversions as the core Facebook ads objective, using lead generation and engagement only occasionally. Avoid brand awareness, traffic, and other objectives unless a specific scenario calls for them.

    7:12

  • Facebook Insights

    Explore Facebook audience insights, a free tool for any user to uncover location, age, gender, interests, demographics, page likes, and devices to target ads and build a customer avatar.

    8:25

  • Using Built-In Video Maker in Ads Manager

    Learn how to create quick video ads in Facebook Ads Manager using the built-in video maker, with options for slideshows or image and video mixes, text customization, and fast publishing.

    8:00

  • Simple Split Test Campaign

    Run a Facebook split test over three to four days, pause underperforming assets, and allocate to three to five ad sets with strong copy to optimize return on ad spend.

    8:01