Course Curriculum

Facebook Ads MasterClass 2026- All Latest Campaign Creations

10sections
56lectures
4h 39mtotal

What you’ll learn

  • Bring Sales, Leads & Website Traffic To Your Online Business

  • Get In-Depth Knowledge Of Facebook Ads To Grow Your Online Business

  • Learn To Create Sales Campaigns, Lead Gen Campaigns, Brand Campaigns, Traffic Campaigns

  • Setup Facebook Pixel To Boost Sales Of Your Online Business

  • Build Retargeting Campaigns To Follow Users On Facebook

  • Show Your Ads On Two Of The Biggest Social Network In The World - Facebook & Instagram

  • Target Different Types Of Audiences, Demographics, Behaviours To Reach Your Customers

  • Learn How To Do In-Depth Campaign Optimisations In Facebook Ads

  • Get Hands On Experience Of How To Use Automation In Facebook Ads

  • Do Facebook Campaign Optimizations with ChatGPT

01

Facebook Marketing

8 lectures • 35min

  • Facebook Marketing - What we will cover

    Market on Facebook with a business page, profile, and cover images. Update page info, post content to boost engagement, and understand likes versus followers using insights.

    0:54

  • Why to Use Facebook To Market Your Business

    Leverage Facebook’s 3 billion active users and its meta platforms to advertise, drive website traffic, reach real customers, and boost sales with precise audience targeting.

    6:07

  • How to Create A Facebook Page

    Learn how to create a Facebook business page by naming it, choosing a category like education, adding a bio, profile and cover photos, and optional contact details to reach customers.

    2:36

  • How to Create A Facebook Profile Image

    Choose a distinctive Facebook profile image for your page, using Canva templates to customize your brand logo, download, and upload to your page to boost brand recall.

    3:22

  • How to Design A Facebook Cover Image

    Design a Facebook cover image for your business page using Canva templates, customize with your brand and services, add your website URL, and upload the banner.

    3:04

  • How to Update Your Pages Info And Preferences

    Update your Facebook page information, including cover photo, address, hours, service area, and website, then add contact details and services to boost transparency and reach customers.

    3:43

  • What to Post On Your Facebook Page

    Learn what to post on your Facebook page by featuring products and services, blogs, and competitor insights, linking to course pages to drive traffic and sales.

    6:44

  • How to Promote Your Page And Get Likes & Engagement

    Promote your Facebook page through your network to gain initial likes and engagement, using personal profile updates, email signatures, and outreach to Gmail and LinkedIn contacts.

    8:55
02

Introduction to Community

11 lectures • 50min

  • What is an Online Community?

    Explore how online communities connect people with shared interests to learn and achieve goals through information exchange and mutual support. Discover benefits like learning, connections, acceptance, and member value.

    6:15

  • Why Should You Start an Online Community?

    Start an online community to foster human connection and belonging amid abundant digital communication, while boosting brand loyalty, retention, reviews, and ambassadors in online and offline contexts.

    5:41

  • Recommend Tools and Apps for Creating an Online Community

    Explore tools to create online communities, from Facebook groups for easy onboarding to Slack, Discord, and Mighty Networks for organized collaboration, plus Reddit, email marketing, and video conferencing options.

    6:24

  • How to Grow Your Online Community

    Grow your community by inviting existing customers to a paid or free Facebook group, sending email invitations with exclusive content, and attracting new members via social media and organic traffic.

    3:52

  • How to Create More Engagement in Your Community

    Discover how to build an engaged community by delivering exclusive value that invites participation, fosters self-sustaining conversations, and empowers moderators and members to post, answer questions, and promote the group.

    5:22

  • Quick Tips for Increasing Engagement

    Increase engagement in your community by consistently posting, moderating for on-topic content and spam, and inviting regular, two-way feedback from members to foster self-sustainability.

    4:27

  • Best Types of Posts to share in Your Community

    Discover engaging post formats for your Facebook ads community, including activity prompts, polls, live streams, and educational videos, while prioritizing authenticity and human connection.

    3:46

  • Make Consistent Posting Easier

    Develop a consistent posting rhythm with a content calendar, batch production, and content repurposing, while using automation and crowdsourcing to fuel weekly, monthly, and quarterly campaigns.

    4:53

  • Content Tools & Apps I Use to Create and Automate Posts

    Explore Canva for templates, Record Post for scheduling in cycles, Later for Instagram and Facebook scheduling, and Vubox for contests, giveaways, and polls to boost community engagement.

    3:39

  • Make Your Posts Count More and Increase Engagement

    Boost engagement over time by using engaging video content, announcements, tagging members, and replying to comments, while strengthening branding with Canva brand kits and pinning key posts.

    3:17

  • Use Analytics to Grow Your Community

    Analyze post performance with analytics to grow your community, optimize content based on active members, demographics, and engagement, and reward champions to sustain participation.

    2:38
03

Facebook Ads Basics

7 lectures • 48min

  • Facebook Ads Basics - What We will Cover

    Explore Facebook ads basics, uncover how the auction system works, and learn to set up your ads account, follow ad policies, and understand ad structure.

    0:53

  • How Powerful Are Facebook Ads?

    Facebook ads power leads, branding, awareness, and sales, illustrated by case studies from real estate, travel, and airlines, with catalog ads, carousel ads, and reels boosting conversions and lowering costs.

    7:06

  • How Do Facebook Ads Work - The Auction

    Explore how the Facebook ads auction matches ads to audiences likely to engage by balancing objective, targeting, budget, duration, and creative to maximize clicks, conversions, and total value.

    4:47

  • Facebook Ad Structure

    Learn how the Facebook ads structure organizes campaigns, ad sets, and ads around objectives, audiences, placements, budgets, and scheduling to optimize creatives.

    2:44

  • How To Set Up Your Facebook Ads Account

    Learn to set up a Facebook ads account by creating a Facebook page, navigating to the Facebook ads manager, and activating the account with billing information and funding.

    2:04

  • Facebook Ads Metrics

    Understand Facebook ads metrics like impressions, link clicks, CTR, budget, amount spent, cost per result, purchase ROS, CPM, and reach to optimize campaigns.

    12:01

  • Facebook Ads - Account Navigation

    learn how to navigate a facebook ads account, explore the campaigns ad sets and ads structure, and use create edit duplicate ab testing insights rules and reporting for optimization.

    18:45
04

Facebook Ads Campaign Creation

7 lectures • 30min

  • Ad Creation - What We will Cover

    Create your first Facebook ad campaign by configuring budget and schedule, targeting location, age, gender, and interests, and designing ad creatives with a simple AB test.

    0:58

  • Create Your First Ad - Campaign Objectives

    Create a Facebook ads campaign by selecting an objective: awareness, traffic, engagement, leads, or sales, and compare campaign budget optimization with ad set budgets, bidding, and AB testing options.

    7:08

  • Ad Set Name, Conversion, Campaign score, Audience definition

    Learn how to set up ad sets in Facebook ads, create naming templates, define traffic conversions and performance goals, and manage bidding, attribution, dynamic creative, and audience definitions.

    5:38

  • Budget & Schedule & Audience controls

    Set and manage ad set budgets and schedules with daily or lifetime options, define start and end dates, and apply audience controls using saved audiences and location targeting.

    4:01

  • Advantage+ audience, Policy and regulatory requirements & Placements

    Explore advantage plus audience and placements, including custom and lookalike audiences, age and gender targeting, interests and behaviors, ad transparency, and manual vs automatic placements across Facebook and Instagram.

    6:21

  • Ad name, Identity, Ad setup

    Master ad identity setup, naming templates, and linking pages for campaigns, including partnership ads. Then learn manual upload and catalog ad options with single image or video media.

    2:02

  • Destination, Ad creative, Creative testing, Chat builder, Tracking

    Set the ad destination with a website URL, instant experience, and display link, then craft and test ad creatives with tracking and chat builder options.

    4:10
05

Facebook Ads: Your Target Audience

8 lectures • 35min

  • What is an Audience and why is it important for your business

    Learn how Facebook ads target audiences—core, custom, and lookalike—using demographics, interests, and behavior to improve relevance, lower costs, and scale campaigns for higher sales.

    3:35

  • Custom Audience: Website visitors & Customer List

    Learn how to create Facebook ads custom audiences from website visitors, page-specific visitors, time spent, and customer lists, using pixel data to target cart abandoners and other segments.

    6:25

  • Custom Audience: App Activity & Offline Activity

    Learn to create custom audiences for app activity and offline activity, link your mobile app and offline events to Facebook ads, and target campaigns accordingly.

    3:49

  • Custom Audience: Catalogue & Video

    Create catalog and video custom audiences from product catalogs and video engagement, tracking views, add-to-cart, and checkout, and optimizing with audience retention for targeted Facebook ads.

    4:19

  • Custom Audience: Instagram & Lead Form

    Discover how to create Instagram account and lead form custom audiences in Facebook ads by targeting actions like engagement, profile visits, following, messages, saved posts, and form opens or submissions.

    3:37

  • Custom Audience: Events & Instant Experience

    Explore custom audiences for Facebook ads by leveraging event interactions and instant experience engagement to target those who respond, visit, or abandon ticket purchases.

    3:12

  • Custom Audience: Facebook Page, Shopping & On-Facebook listings

    Target audiences on Facebook ads by creating custom audiences from page engagement, shopping activity, and Facebook listings to generate more sales.

    4:50

  • Lookalike Audience & Saved Audience

    Explore lookalike and saved audiences to expand reach and boost sales. Target similar users and save custom audience profiles for future Facebook ad campaigns.

    5:05
06

Facebook Ads Bidding

1 lecture • 5min

  • Facebook Ads Bidding Strategy

    Explore Facebook ads bidding strategies, including highest volume, highest value, goal-based bidding, ROS, and manual bidding, to maximize conversions and revenue.

    4:42
07

Facebook Ads Pixel

3 lectures • 17min

  • Facebook Ads Pixel Setup

    Set up the Facebook pixel on your website to track sales and leads, enable retargeting, and optimize ads via events manager and CMS integrations.

    7:19

  • Facebook Ads Conversion API

    Learn how the Facebook ads conversion API securely transfers advertiser data to Meta systems, improving targeting and ROI after iOS 14 changes.

    6:35

  • Facebook Ads Pixel + Shopify Integration

    Set up the metapixel on your Shopify store by installing the Meta app and connecting to Facebook and Instagram. Track conversions and run catalog campaigns with Advantage Plus.

    3:26
08

Facebook Ads Campaign Creations

7 lectures • 41min

  • Brand Awareness Campaign

    launch brand awareness campaign in the Facebook ads account by selecting awareness objective and setting a campaign level budget to maximize reach and impressions with targeted audiences and ad creative.

    6:55

  • Website Traffic Campaign

    Learn to create a website traffic campaign in Facebook ads, set ad set budgets and audience targeting, specify the destination website URL, and craft a ready-to-publish ad to drive visits.

    5:40

  • Engagement Campaign

    Create a manual engagement campaign in a Facebook ads account by configuring campaign and ad set details, budgeting, targeting, and ad creation to drive reactions, messages, video views, and conversions.

    5:31

  • How To Create Lead Gen Campaign

    Create a Facebook leads campaign, set objective to leads, optimize budget and bid for leads, build the instant form, tailor the audience with lookalike or custom audiences, including privacy policy.

    7:59

  • App Promotion Campaign

    Learn to build a mobile app promotion campaign in Facebook ads to maximize app downloads and in-app purchases, by configuring budget, audience, and ad creatives for iOS 14+ devices.

    5:13

  • Online Sales Campaign

    Build an online sales campaign in Facebook ads to drive purchases using catalog products, conversion goals, audience targeting, placements, and ads linked to a website.

    5:27

  • Create Facebook Video Ad Campaign

    Create a Facebook video ad campaign in a traffic objective, detailing campaign and ad set budgeting, targeting, and a video ad with trimming and a learn more CTA.

    4:37
09

Facebook Ads Strategy

3 lectures • 13min

  • Facebook Ads Strategy - 1

    Learn a Facebook ads strategy focused on A/B testing and identifying winning ads, then set up a conversion campaign with winner ad sets and dynamic creatives.

    5:22

  • Facebook Ads Strategy - 2

    Duplicate a winner ad set, enable dynamic creative, apply a three-to-two strategy with three creatives and two headlines, set budget and audiences to identify winning ads.

    4:11

  • Facebook Ads Strategy - 3

    Identify winning ads from dynamic creative tests and move them to the winner ad set, then continue A/B testing new ads and variations.

    3:21
10

Facebook Business Manager

1 lecture • 3min

  • Meta Business Suite

    Navigate the Meta business suite inside your Facebook ads account to create posts for Facebook and Instagram, run ads and stories, plan content, collaborate with creators, and review insights.

    3:20