Facebook Ads: Run Your First Ad Campaign

Introduction to Facebook Ads

Launch your first Facebook ads campaign by building a structured campaign, identifying target audiences on Facebook and Instagram, and creating engaging video ads for fast, measurable results.

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Checklist for launching advertising

Use the Facebook ad score checklist and accompanying materials to plan, create content, and run your first ads via the ads manager.

1:35
How to Study on Udemy Effectively?

Navigate Udemy effectively by exploring the interface, accessing My Learning, using the Q&A and reviews features, downloading materials, and adjusting playback speed and captions to optimize your study.

2:15
How to Use Udemy AI Assistant

Discover how Udemy leverages an AI assistant and role play to boost learning, enabling quick Q&A, goal setting, and practice scenarios.

6:13
Course Feedback & Suggestions

Thanks for taking this course! Your feedback helps us improve content and make the learning experience even better.

0:14

Course Resources

Access all the materials and templates that support your learning journey.

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Facebook Ads Manager interface

Learn the basics of the Facebook ads manager interface, from creating personal and business pages to setting up business manager, users, ad accounts, pixels, and domains.

8:23
Linking accounts

Learn how to link your Instagram page with your Facebook business page, enable Instagram messages, and understand how data exchange improves advertising optimization.

1:22
Support

Contact Facebook ad support to resolve payments and policy questions, locate your account number, search for your problem, and access chat, email, or articles.

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Types of advertising campaigns

Explore Facebook ad campaign types from brand awareness to conversions, including reach, traffic, engagement, video views, lead generation, and catalog sales, with practical setup tips on budgeting and audience targeting.

5:37
Creating an audience

Identify your target audience on Facebook and Instagram by geolocation, age, gender, interests, income, and pain points to tailor a compelling offer.

4:53

Texts for advertising

Learn to craft effective Facebook ad texts by naming the ad, creating compelling visuals, and using the AIDA framework for a strong headline, benefits, and a clear call to action.

3:25

What is a Quiz and Why Do You Need It in Digital Marketing?

In this lesson, you will learn what quizzes are and why you need them in digital marketing.

3:36
Creating Quizzes Step-By-Step: Short Guide

In this lesson, you will explore the step-by-step process of quizzes creation.

3:10
Boosting Lead as a Tool for Quiz Creation

In this lesson, you will explore tool that can be used for quiz creation.

3:15
Exploring Introductory Page Components

In this lesson, you will learn what are the main introductory page components.

3:01
Introductory Page Creation with Boosting Lead

In this lesson, you will see how to create introductory page by using a tool.

3:23
Questions Generating with Boosting Lead

In this lesson, you will discover the question generation process by using a quiz creation tool.

3:03
Presenting the Results of Your Quiz

In this lesson, you will learn how to present quiz results and why they are important. You will see how to present the results with Boosting Lead.

6:28
“Thank you” Page and Contact Page Creation

In this lesson, you will learn what thank you and contact pages are and how to create them using a tool.

4:09
Bonuses and Gifts as Means of Customer Encouragement

In this lesson, you will explore bonuses as a way to engage customers. You will learn how to add them to your quiz by using a tool.

4:02
Quiz Placement

In this lesson, you will learn how to place a quiz with a tool.

1:47

How to spy on your competitors' ads?

Learn to spy on competitors' ads using the Facebook ads library, exploring general and political niches, country filters, and insights from the industries tool to optimize campaigns.

3:36
Budget planning

Budget planning defines the advertising budget, approvals, and monthly campaign costs. Run a 2–3 week Facebook test to estimate CPC and leads, aiming for CPC under $0.10.

6:47
Tips for beginners

learn how to start facebook and instagram ads, choose campaign types, set up main settings, and launch with a practical checklist, while testing audiences and video content to drive leads.

2:19
How to Leave a Review for the Course

Leave a review for the Facebook Ads course on the My Learning page, provide an honest rating and written feedback to help improve course order, videos, and practical materials.

1:39
How to Get a Certificate

Log in to your Udemy account and open the my learning tab to verify certificate eligibility. Finish 100% of the course, then click get certificate to download and share it.

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TOP 90 AI Tools in 2024-2025

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Bonus Lecture

You’ve completed the course—now it’s time to go beyond! In this bonus lecture, you’ll discover how to: ✅ Get support in your career growth with exclusive communities and resources ✅ Develop new knowledge and stay ahead with advanced AI skills ✅ Enhance your expertise with additional courses and hands-on challenges Don’t stop here—keep growing, keep learning, and unlock new opportunities!

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Getting Started with Plai

Plai is an AI-powered marketing platform that helps businesses create, launch, manage, and optimize advertising campaigns from one centralized workspace. It combines campaign creation, AI-generated creatives, performance reporting, optimization, lead management, and social media tools to streamline modern digital marketing.

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What you’ll learn