Course Curriculum

Facebook Ads – The Secrets Of Audience Targeting

7sections
14lectures
4h 4mtotal

What you’ll learn

  • Understanding Facebook Ad Account Structure

  • How To Set Up Facebook Ad Accounts Properly

  • How To Target Audiences Effectively

  • How To Optimise Your Facebook Ads Properly For Better Results

01

Introduction

1 lecture • 1min

  • Introduction

    Master targeting on Facebook ads by understanding policy changes, avoiding ineffective audiences, and analyzing competitors' targeting to gain a competitive advantage on Facebook and Instagram.

    1:01
02

Organic Foundation

2 lectures • 56min

  • Organic Foundation

    Learn to build an organic foundation by testing content before paid ads, using engagement data to identify what drives website clicks.

    33:58

  • How To Create Ads Using Existing Post

    Turn high-performing organic posts into ads with a manual conversion campaign focused on purchases. Target countries, ages 20–65, all genders, and interests, using automatic placements and a shop now URL.

    21:59
03

How To Create A Facebook Ad Properly

2 lectures • 1hr 20min

  • How To Create A Facebook Ad Properly - Part 1

    Learn to build a Facebook ads campaign from campaign to ad level, using manual conversions, pixel setup, and data-driven audience targeting with multi-creative carousel ads and UTM tracking.

    58:47

  • How To Create A Facebook Ad Properly - Part 2

    Learn to build a Facebook ad campaign with multiple creatives, urgency in the primary text, url parameters for tracking, and two audiences over a 5–7 day test.

    20:48
04

How To Name Your Campaigns Properly - Nomenclature

1 lecture • 10min

  • How To Name Your Campaigns Properly - Nomenclature

    Master naming conventions for campaigns, assets, and ads to improve clarity and attribution, and learn to use URL parameters and utm codes for tracking purchases in Google Analytics and Shopify.

    9:47
05

The Anatomy Of The Audience

1 lecture • 36min

  • The Anatomy Of The Audience

    Explore the audience anatomy, test multiple audiences at scale (250k plus, ideally a million), and build custom audiences from influencer followers for Facebook ads.

    35:56
06

How To Use The Suggestions Tool

1 lecture • 3min

  • How To Use The Suggestions Tool

    Use the suggestions tool to find similar brands and interests when building your audience, and quickly create diverse assets and audiences for time-saving, efficient targeting.

    2:48
07

How To Do Audience Targeting Properly

6 lectures • 59min

  • How To Run Multiple Audiences At The Same Time

    Learn to run multiple audiences in a single campaign by duplicating ad sets, testing Nike, Adidas, and other interests, and comparing performance to scale the winner.

    6:26

  • How To Know Who Your Competitors Are Targeting

    Explore how to infer competitors' target audiences using the Facebook ads library, analyze ad copy for insights, and refine audiences with interest and discount cues.

    14:46

  • How To Know Who Who Your Competitors Are Targeting (2nd Method)

    Learn to reveal competitor targeting by inspecting their ads, using 'why am I seeing this ad' to infer lookalike audiences, age ranges, and regional language settings.

    9:30

  • How To Find Less Competitive Audiences

    Learn to find less competitive audiences by testing ad sets, inspecting auction competition, and targeting low competition segments to reduce cost per purchase and increase sales and leads.

    10:29

  • How To Target Buyers And Rich People With Facebook Ads

    Target buyers and rich users with Facebook ads by using behavior audiences such as engage shoppers and Facebook payment users, and reach top 10% of zip codes in the US.

    9:40

  • How To Target People In Your Email List

    Learn to upload your email list to Facebook, create a custom audience, and target ads using a CSV or TXT list to reach influencer followers or past customers.

    7:52