Course Curriculum

Facebook Advertising: Target Audiences That Convert

3sections
20lectures
1h 2mtotal

What you’ll learn

  • How to install the Facebook Pixel

  • How ensure your website is set up properly for Facebook advertising and retargeting

  • How to create Facebook custom audiences

  • How to create Facebook lookalike audiences

  • You'll learn what and why we should be using these advanced targeting methods

  • How to improve the ROI of your Facebook advertising

  • How to reduce the cost per click and cost per conversions of your campaigns

  • And lots more!

01

Facebook Advertising: Using Custom Audiences

6 lectures • 18min

  • Introduction

    Welcome to the course!

    0:54

  • What are Facebook custom audiences?

    You will learn what Facebook custom audiences are.

    2:25

  • Why use custom audiences?

    You'll learn why custom audiences are powerful and why we should use them.

    4:11

  • Creating a customer file custom audience

    You'll learn how to create a customer file custom audience.

    3:03

  • Using your custom audience to create an advert

    You'll learn how to create an advert, using your custom audience.

    4:20

  • BONUS: Using audience insights to learn more about your customers

    You'll learn the power of audience insights and how to use it.

    3:26
02

Facebook Advertising: Retargeting

9 lectures • 31min

  • What is retargeting?

    You'll learn what Facebook retargeting is.

    1:22

  • Why use retargeting?

    You'll learn the power of retargeting and why to use it.

    9:24

  • What is the Facebook pixel?

    You'll learn what the Facebook pixel is.

    3:28

  • How to install your Facebook pixel

    You'll learn how to install the Facebook pixel onto your website.

    4:07

  • How to check the Facebook pixel is installed correctly

    You'll learn how to check the pixel is installed properly. Ensuring your campaign runs smoothly.

    1:29

  • What are standard events?

    You'll learn about standard events. What they are and when to use them.

    2:44

  • How to create a website traffic custom audience

    You'll learn how to create your website retargeting ad.

    2:44

  • Creating and using Facebook custom conversions

    You'll learn how to create custom conversions and how to use them.

    4:24

  • Creating a retargeting ad PDF

    How to create a retargeting ad

    1:46
03

Facebook Advertising: Creating Lookalike Audiences

5 lectures • 12min

  • What are lookalike audiences?

    You'll learn what a lookalike audience is.

    1:36

  • Why use lookalike audiences?

    You'll learn why you should use lookalike audiences.

    2:45

  • How to create your lookalike audience

    You'll learn how to create lookalike audiences.

    4:29

  • How to create an ad using your lookalike audience

    You'll learn how to create an advert using a lookalike audience.

    2:16

  • Congratulations!

    Congratulations on finishing the course!

    0:45

  • Facebook Custom Audiences Quiz

    Activity