Course Curriculum

Scaling eCommerce Stores to 6 Figures With Ads

4sections
26lectures
4htotal

What you’ll learn

  • How to create a converting funnel

  • How to create ads that get clicks and conversions

  • How to find the right people to target

  • How to generate new customers and revenue

  • How to track the performance of your advertising

  • How to optimize your ad campaigns

  • How to use the eCom calculator to analyze performance

01

Introduction

1 lecture • 6min

  • Introduction

    Learn a step-by-step setup for Facebook and Instagram ads, build audiences, implement pixels, and use data-driven tactics and diverse ad formats to scale campaigns.

    6:09
02

Setup

10 lectures • 1hr 13min

  • Business Manager Overview

    Set up your Facebook business manager by linking a personal account and adding assets: pages, ad accounts, Instagram, and pixels—and prepare audiences, data sources, and product catalogs to run ads.

    3:46

  • Setting Up Your FB Account Properly

    Set up your business manager with one ad account and one pixel per website, then structure campaigns, ad sets, and ads for conversions with targeted audiences and creatives.

    2:57

  • Facebook Pixel

    Deploy the Facebook pixel to track conversions, build audiences for remarketing, and optimize ads across Facebook and Instagram via Shopify, WordPress, or Google Tag Manager.

    3:32

  • Facebook Audiences

    Set up and organize Facebook audiences with the pixel, separating prospecting and remarketing to optimize tracking, exclusions, and lookalike campaigns across engagement, email lists, and purchases.

    4:19

  • Facebook Audience Demo

    Create and refine Facebook audiences using the pixel, website visitors, and engagement signals to power remarketing, optimize audience size, and boost conversions while keeping audiences above a thousand people.

    2:58

  • Setup FAQ's

    Understand the difference between personal and business Facebook accounts, and own assets like ad accounts. Know how to bring agencies as partners and plan expansion beyond Facebook and Instagram.

    4:59

  • Bottom Of The Funnel

    Explore the triangle of growth—copy and creative, timing and traffic, and website experience—to optimize top and bottom funnel marketing, boost conversions, and maximize ROAS through remarketing.

    11:21

  • Creating A Killer Offer

    Craft a desirable offer by emphasizing perceived value beyond discounts, using bundles, pricing structures, free trials, and upsell and cross-sell strategies to boost average order value and lifetime value.

    10:32

  • Ad Campaign Setup Steps

    Explore ad campaign setup for small, medium, and large budgets, balancing learning phase data and 50 conversions per week, with 80 percent prospecting and 20 percent remarketing, lookalikes, frequency controls.

    13:22

  • Ad Campaign Setup FAQs

    Explore ad account structures and simple funnels, emphasizing creative, copy, and landing pages; learn when to add top, middle, and bottom funnel tactics, UGC, PR, and budgeting benchmarks.

    14:45
03

Scaling & Growth

8 lectures • 2hr 1min

  • Build The Top Of Funnel

    Build the top of the funnel for scaling ecommerce by using content, giveaways, viral and pr videos, and user-generated content to drive earned impressions and engagement.

    41:57

  • Ad FAQs

    Choose conversion and product catalog campaigns for e-commerce, pair video with collection ads, test strategies, craft resonant messages with customer personas, and troubleshoot with a standard operating procedure.

    7:48

  • Dark Posting Strategy

    Discover how to harness dark posting to boost social validation across ads by duplicating one post across multiple ad sets, increasing likes, comments, and overall engagement as you scale.

    5:49

  • Finding Interests & Targeting

    Identify and target the right audiences for ecommerce ads using interest targeting, audience insights, competitors, and influencers to build efficient ad sets and scalable campaigns.

    10:29

  • Using Data To Scale

    Harness data to scale ecommerce ads using Facebook Analytics and Attribution tools, build custom and lookalike audiences, and optimize lifetime value and funnels.

    20:15

  • Optimizing The Bottom Of Funnel

    Optimize bottom of the funnel ad performance using custom columns and metrics to track purchases, add to cart, and ROA, with remarketing segments and 28-day attribution.

    13:09

  • Optimizing The Top Of Funnel

    Optimize the top of the funnel by measuring impressions and click-through rate, and apply attribution models (last-click, linear, positional, first touch) with free analytics tools.

    14:14

  • Optimization FAQs

    Learn to optimize ad targeting and tracking on a small budget by balancing remarketing and prospecting, implementing utm parameters, and using attribution tools to align revenue, spend, and profit.

    7:41
04

Recap, Checklists & Templates

7 lectures • 40min

  • Course Recap

    Scale ecommerce stores by building top-to-bottom funnels with upsells and rising lifetime value. Emphasize remarketing across channels, data-driven testing, and creative aligned to customer avatars, including user generated content.

    3:37

  • Ad Recap

    test and optimize ads on Instagram and Facebook, using the triangle of growth—creative and copy, traffic source, and website experience—and follow naming conventions with UTM parameters.

    2:12

  • Full Picture Digital Marketing Strategy

    Diversify your digital marketing beyond Facebook and Instagram, reinvest profits into channels, ensure product-market fit before scaling, and test paid ads with parameters while using a 30/30/30/10 revenue mix.

    3:35

  • Marketing Setup Checklist

    Own your assets by setting up business manager for your Facebook page, ad account, Instagram, and pixel; start with one channel and a small budget, and prioritize remarketing.

    3:18

  • Ad Creation Checklist

    Test creative with data rather than gut and separate portrait versus landscape ads for news feed and stories; prioritize offer, then creative and copy, then launch checks.

    3:49

  • Campaign Launch Checklist

    Implement a thorough campaign launch checklist with split testing, bid and targeting experiments, and scalable winners; optimize top and remarketing audiences, plan promotions, and create mobile-friendly, high-value offers.

    6:20

  • eCom Store Audit Calculator

    Discover the power of our in-depth ecom store audit calculator - audit.topgrowthmarketing.com - understand profit per customer - where your orders are coming from - your ad spend effectiveness - calculate LTV:CAC, LTV, AOV, and more - see what your gross, net, and profit margins are - set goals and estimates - compare period over period to see if you're improving or declining

    16:52