Course Curriculum

New Facebook for Brands Workshop, with Web Friendly

7sections
25lectures
11h 32mtotal

What you’ll learn

  • Get the industry proven formula to generate HIGHLY targeted leads at the lowest cost

  • Get more fans to Comment and Like your Pages most recent posts

  • Discover easy and free ways to getmore Likes using the advanced Facebook Page tools

  • Why your Post Views have decreased and how to get it them back immediately

  • The Seven Principles of Fan Engagement

  • Discover how to eliminate Facebook's "EdgeRank" algorithm and reach all your fans with every post!

  • Discover the “sneaky” techniques used by industry professionals to turn your fans into customers with Facebook Advertising

  • How to build your email list & INFLUENCEwith a simple Facebook Contest

01

Getting Started

1 lecture • 20min

  • Getting Started with Facebook for Brands

    Get started with Facebook for brands, covering page setup, branding vs direct response marketing, and effective promotions. Create a content calendar, use apps and tabs, and drive conversions.

    19:32
02

INTRODUCTION

5 lectures • 17min

  • Creating Your Reality Show

    Boost lifetime value on Facebook by building goodwill with current customers, fans, and your network, while communicating online as a reality show to attract leads and grow sales.

    6:49

  • Gamification Of Facebook

    Discover how gamification on Facebook shifts emphasis from growing fan counts to building a targeted network, generating leads, goodwill, and authentic brand growth.

    3:03

  • Branding VS Direct Response Marketing

    Learn the difference between brand marketing and direct response on Facebook, focusing on reaching named customers with repeated, personalized messages to convert and build a personal or company brand.

    2:20

  • Generating Content For Goodwill

    Create frequent, engaging content for fan pages and personal profiles to build goodwill with prospects and prime them for sales, using feedback and Facebook insights to gauge impact.

    2:30

  • Building Trust And Goodwill With Your Social Network

    Engage prospects and fans on social media to build trust and goodwill. Then turn them into high-value, repeat customers with promotions that drive purchase and lifetime value.

    1:48
03

PAGE SETUP

4 lectures • 1hr 32min

  • Brand Pages VS Personal Profile Pages

    Explain the difference between brand pages and personal profiles on Facebook, and why a brand page with ads, squeeze pages, and fan gates yields higher conversions while protecting privacy.

    10:23

  • Creating A Page And Page Features (Part 1)

    Learn to set up a Facebook fan page, pick a category, configure privacy, craft a linked profile description, and manage admins, page features, and post scheduling.

    24:45

  • Creating A Page And Page Features (Part 2)

    Explore creating and optimizing a Facebook page with posts, tagging, scheduling, offers and ads; learn to use insights to boost reach, engagement, and targeted promotions.

    31:33

  • Person Profile Settings And Privacy

    Leverage a strong personal profile for business by using a recognizable headshot, clear work details, and secure privacy settings; enable followers and public posts to boost reach.

    25:22
04

FACEBOOK ECOSYSTEM

3 lectures • 1hr 21min

  • EdgeRank - The Science Behind Facebook Visibility

    Learn how edge rank controls Facebook post reach and how affinity, weight, and time, driven by comments, likes, and shares, determine what your fans see.

    29:57

  • The Seven Principles Of Fan Engagement + “Creating Your Content Calendar"

    Explore the seven principles of fan engagement, including opinion-based questions, quotes, images, and videos, and craft a 30-day content calendar centered on goodwill and regular promotions.

    34:20

  • Easy And Free Ways To Get More Likes

    Learn free, practical ways to grow a brand’s Facebook following by inviting interested friends to your fan page. Understand how to share benefit-driven updates and avoid buying likes for engagement.

    17:05
05

MARKETING & PROMOTIONS

4 lectures • 1hr 25min

  • Know Your Acquisition Cost And Lifetime Value

    Calculate acquisition cost and lifetime value to measure campaign profitability, and use direct response marketing to track leads and conversions toward higher lifetime value.

    6:19

  • Creating A Great Promotion

    Learn to build trust and goodwill before promotions, craft value-added offers, and use landing pages and email promotions to boost conversions.

    19:42

  • Get More Fans, Engagement and Conversions With Facebook Advertising

    Discover a three-step Facebook advertising approach to get fans, generate qualified leads on your fan page, and boost engagement and conversions through targeted ads, testing, and landing-page promotion.

    57:23

  • Creating Value For Your Network First

    Focus on creating value for others in your network, like a beehive, where fans collaborate to generate value, build goodwill, trust, and lasting profitability.

    1:09
06

Outro

1 lecture • 7min

  • Outroduction

    Implement practical Facebook strategies now to grow your brand's fan base and optimize promotions. Learn to manage privacy, apps, and mobile traffic while measuring fans, engagement, and conversions.

    7:19
07

BONUS VIDEOS

7 lectures • 6hr 31min

  • How to Use Facebook to Drive Revenues and Referrals, with Nick Unsworth

    Learn to use Facebook to drive revenues and referrals, strengthening brand positioning through earned media, reviews, and contests, while building anchor clients and managing Facebook in minutes daily.

    59:09

  • Leveraging Contests For Leads And Influence, with Travis Ketchum

    Leverage contests on Facebook to generate leads, boost engagement, and turn users into brand ambassadors through well-chosen prizes and share-driven referrals.

    1:03:30

  • A Great Brand Gets Attention An Irresistible Brand Keeps It, with Dave Childs

    learn to build a consistent, authentic brand voice grounded in real values, aligning offerings and touchpoints including social media to build trust and rapport with customers.

    1:01:21

  • [WEBINAR] Become A High Paid Expert Using One Social Media Campaign

    Learn to design and run a focused Facebook campaign that generates targeted fans and converts them into leads. Test ad variations across segments and subsegments to optimize messaging for audiences.

    1:41:24

  • Facebook Apps & Tabs Review

    Learn how Facebook ads and app tabs drive fan growth and lower costs by using value-driven pages, fan gates, and email opt-ins for ebooks and coupons.

    21:07

  • How Broadband TV Uses Short Stack For Facebook, with Karen Young Chester

    Discover how Broadband TV leverages short stack to run engaging Facebook page contests across its channels, with YouTube embeds, social feeds, email signups, and viral referral features.

    18:18

  • Wishpond Presents Their Suite Of Apps

    Wishpond presents a suite of apps to create social campaigns and contests on Facebook and Twitter, from setup to promotion and analytics. Leverage referrals and mobile-friendly ads.

    1:06:20