Course Curriculum

Facebook for Small Business

7sections
22lectures
1h 57mtotal

What you’ll learn

  • Understand Facebook as a business marketing tool

  • Use Facebook marketing to attract new customers

  • Create and manage Facebook pages for your business

  • Develop successful Facebook marketing campaigns

  • Avoiding common marketing mistakes

  • Market your business with free and paid Facebook strategies

  • Grow a loyal customer Facebook community

  • Learn to create compelling and engaging content

  • Prove new expertise with Facebook marketing certificate

01

Welcome to Facebook for Small Business

1 lecture • 1min

  • Welcome to Facebook for Small Business

    Welcome to Facebook Marketing for Small Business. I look forward to being your instructor and helping you be successful with your small business marketing program and Facebook marketing specifically. Download my instructor information sheet for direct contact information.

    1:28
02

Why Use Facebook?

2 lectures • 3min

  • Course Introduction

    Introduction and overview for Facebook Marketing course.

    1:12

  • is Facebook Marketing Important?

    Learn why Facebook Marketing is so important to your small business strategy.

    1:57
03

Creating Your Fan Page

5 lectures • 44min

  • How to create a Facebook Fan Page

    Learn how to create your first Facebook Fan Page -- step-by-step.

    6:52

  • The anatomy of a Facebook Fan Page

    Learn the essential elements and anatomy of your new Facebook Fan Page and how to use each of those to your marketing advantage.

    11:37

  • Cover Photo Inspiration

    In this lecture we review several does and don'ts of cover photos.

    9:57

  • Using software to enhance your Facebook Fan Page

    Learn about third-party software and strategies that you can use to help your Facebook Fan Page grow without spending your whole day tending to it.

    9:51

  • Section 2 Wrap Up

    Review of Section 2 and the basics of developing a Facebook Fan Page for your small business.

    5:15
04

Developing Compelling Content

4 lectures • 28min

  • Start with an editorial calendar

    Learn to develop a disciplined process for managing, publishing, and optimizing content for maximum exposure.

    7:11

  • Creating effective image posts

    Learn to use Facebook image posts to maximize your reach and engagement for your small business.

    7:17

  • Creating effective video posts

    Videos are a powerful and untapped tactic for small businesses on Facebook. Learn how to create and use video effectively.

    12:10

  • Section 3 Wrap Up

    Review of Section 3 - Learning how to create compelling content.

    0:52
05

Fundamentals of Audience Development

5 lectures • 8min

  • Introduction to Audience Development

    How to build the audiences and loyal fans your business needs to be successful.

    0:52

  • How audiences find you on Facebook

    Learn how to get people on Facebook to find you.

    1:47

  • How audiences use Facebook

    Learn how people use Facebook and how you can leverage that behavior to improve your marketing strategies.

    2:12

  • How to get in in front of customers on Facebook

    Specific strategies for getting in front of customers on Facebook.

    3:01

  • Section 4 Wrap Up

    Wrapping up Section 4 with a review of core audience development strategies and tactics.

    0:28
06

Engaging Customers

4 lectures • 32min

  • The fundamentals of engagement strategy

    Getting engagement from your Facebook Fans is critical to turning them into customers. Sadly most folks are really good at getting engagement on their personal Facebook profiles, but once they start trying to run a Facebook Fan Page for their business they forget that they are talking to the same people. Yes, people. This really is the secret of Facebook engagement—we’re talking to people. In this presentation, I will give you my keys to Facebook engagement and help to get your mind thinking about how to get the same level of engagement for your business’ Fan Page that you probably get in your personal Facebook newsfeed. I’ll then take that framework and match it up against a review of many examples of successfully engaging Facebook posts. At the end of this Facebook Marketing presentation you will have a good understanding of the basics of Facebook engagement and lots of ideas and examples to build your own Facebook engagement campaigns. If I can be of any help or you have a question, contact me at BillRice.com or Join my marketing newsletter .

    11:06

  • Ideas for creating engaging Facebook posts

    Many Facebook Fan Pages become ghost towns in short order. This happens for one of two reasons and both tend to be somewhat intertwined: you run out of creative content ideas and your audience never really engages. Helping you avoid that death spiral is the goal of this Facebook Marketing - Ideas for Engaging post ideas presentation. Inside I will give you lots of ideas and examples of how to draw in new audience and get those existing Facebook Fans engaged. Try a few of these strategies and creative tactics and soon your Facebook Fan Page will come alive and with buzzing activity—fans liking, commenting, and sharing. All of that activity will encourage others to get involved and will spark your creative juices to service your new fan base more diligently. Grab a pen and paper and flip through this slide presentation with the intent of filling your notebook with specific content ideas and campaign strategies. Work through the ideas in an active way. Think about each example and how you can apply the technique to your own business. The gems are here. Polish them and get the reward. If I can be of any help or you have a question, contact me at BillRice.com or Join my marketing newsletter .

    17:43

  • Effectively engaging with your mobile device

    Get and stay engaged by using your mobile device. See how I do it.

    2:09

  • Section 5 Wrap Up

    Wrapping up and reviewing the essentials of engagement.

    0:50
07

Course Wrap Up

1 lecture • 1min

  • Thanks for Joining Me

    Thanks for joining me in this course! I enjoyed being your instructor. If there is something you are not completely satisfied with please contact me immediately (download my attached information sheet for direct contact information) and I will do my very best to help resolve any issues or help you to success. If you enjoyed the course please leave a favorable rating.

    1:18