Course Curriculum

Facebook Foundations: Learn Facebook Marketing for Business

6sections
12lectures
3h 14mtotal

What you’ll learn

  • Understand why you can’t miss out on Facebook marketing

  • Take the exact steps to get your business facebook page set up and working properly

  • Learn how to brand your Facebook page to reflect your business

  • Discover how to find and share good content (articles and information)

  • Know how to create simple adverts that boost your page likes

  • Know how to find fans and new clients/customers

  • Discover how to schedule your Facebook activity so it doesn't take up all your time!

01

Introduction to Social Media and Facebook

3 lectures • 36min

  • Welcome and Introduction

    This short introductory video will welcome you to the course and your tutor.

    6:11

  • What is Social Media?

    This video explains what social media is.

    12:01

  • What is Facebook?

    This video explains the history of social media and looks into Facebook in more detail.

    17:51

  • Section 1 Assessment Questions

    Activity
02

Setting Up a Business Facebook Page

3 lectures • 46min

  • Overview of how to set up a business Facebook page

    This video gives a step-by-step guide for setting up your business Facebook Page.

    20:19

  • Demo of setting up a Facebook page (part 1)

    This practical video shows you the exact steps to setting up your business Facebook page.

    10:15

  • Demo of setting up a Facebook page (part 2)

    This second demo video shows you how to customise and edit your page

    15:10

  • Section 2 Assessment Questions

    Activity
03

Finding and Sharing Good Content

2 lectures • 45min

  • Finding and Sharing Good Content (Part 1)

    This video explains why we need good content and gives 4 top tips for creating good content.

    16:47

  • Finding and Sharing Good Content (Part 2)

    This video discusses style and content, what to avoid when posting onto Facebook and how to manage and schedule posts.

    27:51

  • Section 3 Assessment Questions

    Activity
04

Community Management

1 lecture • 20min

  • What is Community Management?

    This video explains what community management is, how to monitor conversations and deal with negative comments.

    19:47

  • Section 4 Assessment Questions

    Activity
05

Basic Facebook Advertising

1 lecture • 20min

  • Understanding the Basics of Facebook Advertising

    This video looks at the basics of Facebook advertising, and explains how to create a 'page likes' advert and how to 'boost' a post in more detail.

    19:31

  • Section 5 Assessment Questions

    Activity
06

Spread the Word

2 lectures • 28min

  • Spread the Word (Part 1)

    This video explains the importance of building an audience of 'ideal' fans and discusses how to promote your business Facebook page using online and offline techniques.

    17:25

  • Spread the Word (Part 2)

    This video explains the '4 Top Tips on Facebook' to boost your page likes and engagement.

    10:22

  • Section 6 Assessment Questions

    Activity