Course Curriculum

Facebook & Instagram Ads for Beginners: Step-by-Step Guide

1section
9lectures
1h 55mtotal

What you’ll learn

  • Set up and manage Facebook & Instagram ad campaigns using Meta Ads Manager

  • Define and target audiences with Core, Custom, and Lookalike strategies.

  • Create engaging ad creatives and optimize campaigns for better results.

  • Track performance, analyze reports, and run A/B tests to improve ROI.

01

Facebook & Instagram Marketing - Meta Ads

9 lectures • 1hr 55min

  • Introduction to Meta Ads Manager

    Explore how Meta Ads Manager creates, manages, and analyzes Facebook and Instagram ads within a unified platform, and tour the ecosystem including Facebook, Instagram, Messenger, and audience network.

    1:04

  • Business Manager Setup

    Set up the Facebook business manager, claim or create a business, and organize pages and ad accounts. Assign people, enable two-factor authentication, and configure billing and payments.

    19:27

  • Campaign Setup

    Learn to set up a Facebook lead generation campaign from scratch, selecting instant or lead forms, manual settings, naming conventions, budget options, performance goals, and schedule ad delivery.

    12:20

  • Audience Targeting – Core, Custom, Lookalike

    Target your ads by mastering core, custom, and lookalike audiences through demographics, locations, and interests. Create saved audiences, upload a customer list, and use lookalike audiences to reach buyers efficiently.

    18:24

  • Campaign Objectives and Funnel Strategy

    Map Facebook and Instagram ad campaigns to the sales funnel with awareness, consideration, and conversion objectives, and structure them into campaign, ad set, and ad levels.

    12:11

  • Ad Creatives: Formats and Best Practices

    Learn to choose ad formats—image, video, carousel, and collection ads for ecommerce—optimize with square, vertical, and horizontal sizes, and run cross-platform Facebook and Instagram campaigns using lead forms.

    25:38

  • Pixel and Events Setup

    Install and configure the Facebook pixel to track website actions and conversions to optimize ads. Set up standard events like view content, add to cart, lead form, and enable retargeting.

    12:04

  • A/B Testing & Budget Optimization

    Run A/B tests to compare two ad sets or campaigns, testing creatives, audiences, and bidding strategies. Use campaign budget optimization to auto-allocate to top performers.

    8:09

  • Reporting and Analytics

    Master reporting and analytics for ad campaigns by selecting relevant metrics (reach, impressions, CTR, CPC, leads, Roas), customizing columns, and exporting or sharing data to drive data-driven decisions.

    5:23

  • Meta Ads Assignment

    Activity

  • Quiz

    Activity