Course Curriculum

Facebook & Instagram Ads For Beginners 2022

3sections
16lectures
1h 22mtotal

What you’ll learn

  • Step-by-step blueprint for creating and launching your first Facebook & Instagram ad campaign

  • Understand how Facebook/Instagram/Messenger/Whatsapp fit into Meta's ecosystem

  • Setup your Facebook & Instagram pages & business accounts (step-by-step tutorials)

  • Learn to build high quality ads that resonate with users, easily, and for free

  • 3 Bonuses: Campaign Builder Template, PDF Playbook, and Canva Ad-Creation Tutorial

01

Foundational Knowledge - Before You Create a Campaign

6 lectures • 30min

  • Introduction, Agenda, and Our Objectives

    I'm also attaching a downloadable PDF playbook for this course. If you learn better this way, you can save the pdf, print it out, and follow along as we go through the lessons.

    2:18

  • About Me: How I've Made Millions of Dollars of Mistakes

    Discover beginner-friendly Facebook ads training tracing the creator’s eight-year journey from agencies to digital-native advertisers, with practical lessons from FB marketing school.

    3:20

  • The Incredible Potential of Facebook Ads

    Unlock the incredible potential of Facebook ads with its reach across 3.6 billion users on Facebook and apps like Instagram, and learn precise targeting and ROI-driven strategies.

    9:36

  • Challenges: Where Do Most People Go Wrong?

    Identify common Facebook ads challenges beginners face, from ads manager complexity to targeting and retargeting. Learn focused training to simplify the platform and achieve consistent conversions.

    5:25

  • Meta's Connected Ecosystem of Platforms

    Understand the Meta connected ecosystem for ads and how Facebook, Messenger, and Instagram run a single campaign across platforms, with WhatsApp as a potential future integration.

    4:29

  • Understanding Facebook Campaign Structure

    Understand the Facebook campaign structure from meta business suite to ads, ad accounts, campaigns, ad sets, and ads, with focus on objective, budget, audience targeting, and compelling creative.

    5:08
02

Tutorial: Setting Up Your Ad Account

4 lectures • 13min

  • Create Your Facebook Page

    Set up a dedicated Facebook page for your business or brand before running ads, then complete profile, cover photo, about section, and initial posts to establish legitimacy.

    2:56

  • (Optional) Create Your Instagram Page

    Explore how to optionally create an Instagram page to run alongside your Facebook ads, tie accounts in Meta Business Suite, and manage campaigns across platforms.

    1:31

  • Create Your Meta Business Suite (Business Manager)

    Create your Meta Business Suite to centralize pages, accounts, payments, and messaging. Add people with roles and tie your page and Instagram account to the Business Manager.

    3:33

  • Create Your Ad Account & Setup A Payment Method

    Create and configure a new ad account under your business account, set the correct time zone and currency, add a payment method, and access Ads Manager to start building campaigns.

    4:38
03

Creating and Launching Your Ad Campaign

6 lectures • 39min

  • Planning With Campaign Builder Framework

    Plan your Facebook ads with the campaign building framework, defining the objective, audience, budget, schedule, formats, and messaging before building in Ads Manager.

    6:18

  • Campaign Creation & Choosing an Objective

    Master the ads manager to create campaigns, set objectives (conversions, purchases, traffic, leads), and report on performance with daily optimizations, while installing the Facebook pixel to track site events.

    5:12

  • Adding the Facebook Pixel to Your Site

    Learn how to create a Facebook pixel from scratch, connect it to your website via a partner integration (Shopify, WordPress, WooCommerce), and verify the setup before continuing with Ads Manager.

    3:34

  • Ad Set Creation & Audience Targeting

    Open ads manager, build an ad set with the Facebook pixel, targeting US adults 18–34 with coffee interest and purchase as the conversion, using automatic placements for a four-week test.

    5:19

  • Creating an Ad and Launching Your Campaign

    Launch your first campaign by selecting the right Facebook page and Instagram account, uploading media, crafting text and a headline, and publishing the campaign, ad set, and ad.

    9:53

  • Advancing Your Knowledge and Skills

    Advance your Facebook ads knowledge with practical audience targeting, effective ad design, and scalable strategies for campaigns, including the cascading method and core and advanced courses.

    8:59