Facebook & Instagram Ads Sales Accelerator For Beginners2020
What you’ll learn
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How Facebook Advertising Works
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An Overview of a Facebook Ad and How To Identify an Ad
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How To Create a Facebook Page
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How To Create a Facebook Cover and Profile
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How To Create a Unique Username for Your Facebook Page
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How To Create Content Regularly and Other Ways To Optimise Your Facebook Page
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Introduction To Facebook Ads Manager
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How To Setup Your Payment Method on Ads Manager
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Difference Between Boosted Post and a Facebook Ad
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How To Create a Facebook Business Manager
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Types of Facebook Marketing Objectives
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Leveraging Audience Insight For Your Ad
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How To Create an Instagram Business Account
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How To Create Instagram Ads on Your Mobile Phone
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How To Run Instagram Ads on Facebook Ads Manager
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How To Create an Ad on Facebook
01
Welcome To Facebook & Instagram Ads Sales Accelerator For Beginners
Welcome To Facebook & Instagram Ads Sales Accelerator For Beginners
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1:00
Introduction
Learn to run ads on Facebook and Instagram from the Facebook Ads Manager, target your audience, and understand boosting versus running directly from the Ads Manager with step-by-step guidance.
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11:15
Accelerating Your Sales Through Facebook And Instagram Advertising
Discover how to accelerate sales with Facebook and Instagram ads, tapping huge audiences, precise targeting, and data-driven insights to move customers from awareness to conversion with low starting budgets.
02
How Does Facebook Advertising Work?
How Does Facebook Advertising Work?
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7:02
How Does Facebook Advertising Work?
Learn how Facebook advertising works through user engagement, competition, and a personalized algorithm that targets audiences by past behavior; define your objective and customer persona.
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20:29
An Overview Of a Facebook Ad & How To Identify an Ad
Identify what makes a Facebook ad, including sponsored content in the news feed, and distinguish personal profiles from business pages to guide ad copy, CTA, and landing page links.
03
Facebook Page Creation Fundamentals
Facebook Page Creation Fundamentals
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12:44
How To Create a Facebook Page - Pt 1
Learn to create a Facebook page for your business, optimize it for ranking, and use a content calendar to build KLT (know, like, trust).
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12:44
How To Create a Facebook Page - Pt 2
Learn how to create and optimize a Facebook page to build know, like, trust (KLT) with your audience, post regularly, and improve page ranking.
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22:40
How To Create a Facebook Cover and Profile
Learn how to set up a Facebook page for elegant fashion, optimize it with a profile photo and cover, and design a cohesive logo and branding using templates.
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7:51
How To Optimise Your Facebook Page
Learn to optimize your Facebook page by editing page info, writing a keyword-rich description, selecting the right category, and adding precise contact details to improve visibility.
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5:28
How To Create a Unique Username for Your Facebook Page
Discover how to create a unique, easy-to-remember Facebook page username that doubles as a URL, improves searchability, and is chosen by checking availability (with examples like elegant fashion).
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3:54
How To Assign Page Roles on Your Facebook Page
Learn how to assign roles on your Facebook page, so trusted team members can publish content, manage posts, respond to messages, and perform page duties without sharing login details.
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5:45
Create Content Regularly and Other Ways To Optimise Your Facebook Page
Post content regularly across formats like videos and photos to inform, educate, advise, or entertain your audience, and optimize your Facebook page with visibility, messaging, and admin settings.
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0:42
Assignment 1: Create an Optimised Facebook Page
Apply your lessons by creating an optimized Facebook page for assignment 1, including a correctly sized cover and complete page information, then submit for review and scheduling.
04
Facebook Ads Manager
Facebook Ads Manager
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6:16
Introduction To Facebook Ads Manager
Master Facebook ads with the unified ads manager on your business page, using guided creation for beginners or quick creation for experienced users to publish promoted posts.
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3:07
How To Setup Your Payment Method on Facebook Ads Manager
Learn to set up your payment method in Facebook Ads Manager by adding a card, selecting your country, and optionally configuring an account spending limit to run ads.
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7:03
Difference Between Boosted Post and a Facebook Ad
Compare boosted posts and Facebook ads, explain boosting versus Ads Manager, and show how awareness, consideration, and conversion guide campaign choices.
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7:14
How To Create a Facebook Business Manager
Learn how to create and use a Facebook business manager to centralize assets, manage ad accounts, assign permissions, and mitigate risk by using separate payment methods instead of personal profiles.
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15:12
Getting Started with a Facebook Business Manager
Learn how to create a Facebook business manager, set up pages and ad accounts, invite people, assign permissions, and enable two way authentication for secure accounts.
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How The Facebook Ad Account Works
How The Facebook Ad Account Works
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10:32
Before You Start Running an Ad- Important Things to Note-DISCLAIMER
Learn to navigate changing Facebook and Instagram ads dynamics with a flexible, budget-conscious approach: start small, test multiple assets, monitor performance, and adjust targeting as trends evolve.
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3:09
Overview of the Facebook Ad Structure
Learn the Facebook ad structure, from selecting a campaign objective to setting up assets. Understand audience targeting, placements, budgets, and the ad with media, copy, and a call to action.
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2:33
Types of Facebook Marketing Objectives
Explore the 11 Facebook marketing objectives across awareness, reach, consideration, and conversion to drive brand visibility, traffic, engagement, app downloads, video views, leads, messages, and sales.
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16:01
Leveraging Audience Insight For Your Ad
Leverage audience insights to target the demographics, locations, ages, and interests for your ads. Use the free audience insights tool in the ad manager to refine targeting and maximize budget.
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0:42
Assignment 2: Research For Specific Demographics
Research specific demographics to target ads by examining behavior, interests, location, and age, then apply findings to your campaigns and share results by email.
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Facebook and Instagram Ads Creation
Facebook and Instagram Ads Creation
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3:03
How To Create an Instagram Business Account
Switch from a personal to a business Instagram account to unlock insights, promotions, and a clickable business profile, using the settings menu to enable Instagram advertising.
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14:07
How To Create Instagram Ads on Your Mobile Phone
Create Instagram ads on your mobile by choosing a destination: website, profile, or direct message. Set budget, define audience, and add a clear call to action before previewing and launching.
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22:00
How To Run Instagram Ads on Facebook Ads Manger
Learn to run Instagram ads using Facebook Ads Manager with a traffic objective and campaign assets. Target the right audience, select placements on Instagram, and review before publishing.
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30:39
How To Create an Ad on Facebook - Pt 1
Learn to create a Facebook traffic campaign, set up campaign and ad assets, target a defined audience, choose placements, optimize for landing page views, and test multiple ad variations.
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2:54
How To Create an Ad on Facebook - Pt 2
Learn to run a Facebook traffic ad, test multiple assets and audiences, monitor mailing-list opt-ins and impressions, and disable underperforming assets to optimize cost per result.
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0:47
Conclusion
Apply everything you learned in the Facebook and Instagram advertising sales accelerator immediately to start improving; action wins, and questions can be emailed.