Course Curriculum

Facebook Live Masterclass: Engage More With Facebook Live

4sections
45lectures
3h 14mtotal

What you’ll learn

  • You will learn how to get started with Facebook Live.

  • You will learn how to get use to the interface and configure your settings.

  • You will learn how to create your first broadcast and which features to select when doing it.

  • You will learn which features to select when doing a broadcast.

  • You will learn how to work with the settings when broadcasting.

  • You will learn how to quickly and easily schedule your live event.

  • You will learn how to use the configuration settings before going live.

  • You will learn how to organize your ideas properly before going live.

  • You will learn how to use OBS Free Open Source Encoding Software linked to Facebook.

  • You will learn how to use Stream Labs Open Broadcasting Free Open Source Encoding Software linked to Facebook.

01

Introduction

3 lectures • 17min

  • Why You Need To Take This Course

    Learn how Facebook Live boosts engagement and builds a large online audience, using live video to generate free traffic, real-time insights, and a scalable engagement strategy.

    9:54

  • Instructor Introduction

    Meet Ed Black, a management consultant by day and lead professor by night. He specializes in agile transformation and teaches business analysis, system design, and agile methods through online courses.

    3:36

  • Student Self Introduction

    Introduce yourself to build connection, form study and Q&A groups, and improve course communication; share why you're taking this course in the dashboard’s Q&A box, with responses within 48 hours.

    3:00
02

Facebook Live Basic Content

21 lectures • 1hr 37min

  • Overview - Facebook Live

    Welcome to the Facebook Live Masterclass: Engage More With Facebook Live! ATTENTION SOLOPRENEURS: Want to create buzz quickly? " Use Facebook Live!” Would you like to learn how to do this? And would you like to know how you can earn thousands of dollars in sales from this Platform? If you answered “Yes”, then this course is for you! "In 120 Minutes You'll Be Generating FREE Traffic on Facebook Using This Amazing Functionality Within Facebook!” Why should you take this masterclass? First Of All, Understand this: Facebook is by far the biggest social network on the planet. It is the third-largest website in the world after Google and YouTube and it has billions of users that use it regularly. Now you can leverage the power of Facebook to drive free traffic to your website using Facebook Live. It is much tougher to get free traffic these days as Facebook wants marketers to spend money on ads instead. To successfully drive free traffic from Facebook you have to know what works and what doesn’t. Other marketers have tried driving free traffic from Facebook and failed. We have worked hard to provide you with everything that you need to know to use the Facebook platform to generate free traffic. Here’s where my advice for you comes in. With My Advice … ✓ You will learn how to get started with Facebook Live. ✓ You will learn how to get used to the interface and configure your settings. ✓ You will learn how to create your first broadcast and which features to select when doing it. ✓ You will learn how to work with the settings when broadcasting. ✓ You will learn how to quickly and easily schedule your live event. ✓ You will learn how to use the configuration settings and organize your ideas properly before going live. ✓ You will learn how to use Free Open Source Encoding Software linked to Facebook. To make it easy, I’ve put together a step-by-step video course that will show you exactly how it’s done... This Is How You Generate Unlimited Leads & Sales Using Facebook Live Without Spending A Dime On Ads! No stones are left unturned when you get your hands on this now. You will become a complete expert on this, and you’ll get everything you need inside to do the same… Who Needs This Step-By-Step Course? If you answer YES to any of the below, you need this… ✓ You want to know the best methods to use to get the freest traffic. ✓ You want to know what successful Facebook marketers do to drive free traffic. ✓ You want to engage your audience. ✓ You want to optimize your Facebook Page so that you get the maximum amount of free traffic. ✓ You want to know how video can bring you a lot of free Facebook traffic.

    10:44

  • Mobile Equipment Needed

    Identify the minimum mobile equipment needed for a decent Facebook Live. Use a tabletop tripod, optional selfie stick, and compatible audio and lighting for a home studio.

    3:55

  • Mobile Equipment Not Needed But Useful

    keep your device charged and stay connected to the internet during a Facebook Live using a wall-powered adapter and reliable connections. choose Android or Windows devices for easier setup.

    3:21

  • Desktop Equipment Needed

    Identify desktop equipment for Facebook Live, including a camera on a tripod or selfie stick, an external microphone, and proper lighting, plus post‑production editing on Windows or Mac.

    4:10

  • Desktop Equipment Not Needed But Helpful

    Explore helpful desktop equipment for Facebook Live, including extra and portable monitors, docking stations, and USB microphones, to enhance multi-camera setups and reliable connectivity.

    4:10

  • Sharing Your Screen on Facebook Live

    Learn to share your screen on Facebook Live, switch cameras and microphones, and broadcast an entire screen, a window, or a browser tab.

    4:00

  • Sharing Your Cam On Facebook Live

    Learn how to share your cam on Facebook Live by using Chrome or Firefox, installing the Facebook screen sharing extension, and enabling camera and microphone to go live.

    3:03

  • Going Live on Your Personal Profile

    Learn how to go live on your personal Facebook page using the live video button, share to your timeline, tag people, add location or a poll, and manage audience visibility.

    3:56

  • Going Live Into a Facebook Group

    Go live in a Facebook group as an admin using the live video button, set a title and description, and invite members. Save the broadcast to the group.

    4:45

  • Going Live on Your Facebook (Fan) Page

    Learn to go live from a Facebook fan page, create a live event, and manage posts using publishing tools, camera, and encoding options.

    5:00

  • Go Live on Facebook Live From Your Mobile Device

    Learn to go live on Facebook from a mobile device by selecting a page, starting the live video, choosing front or rear camera, and sharing or saving the broadcast.

    3:38

  • Downloading Your Facebook Live Video

    Learn how to download your Facebook Live videos from your personal profile, page, or group by using the three-dot menu, expanding options, and selecting download video.

    3:25

  • Using the Facebook Creator Studio

    Learn to use Facebook Creator Studio to manage, monetize, and measure content across all your Facebook pages and Instagram accounts, gain audience insights, and access tools on iOS and Android.

    4:13

  • FB Creator Content Studio Library

    Explore how Creator Studio unifies posting, managing, and measuring content across Facebook pages and Instagram accounts. Upload videos, publish options, edit posts, thumbnails, crosspost, and share to pages or groups.

    4:46

  • Facebook Creator Studio Insights

    Explore Facebook Creator Studio insights to measure how your live videos perform, drive free traffic from Facebook, and track audience engagement, follower activity, and monetization.

    3:25

  • Facebook Live Monetization

    Discover how to monetize Facebook live videos using ad breaks, ads, partnerships, affiliate marketing, and merchandising, with eligibility thresholds, view and follower requirements, and live vs. post-video monetization rules.

    10:28

  • Facebook Creator Launchpad

    Explore the Facebook creator launchpad as an additional monetization path for qualifying videos. Learn to apply, meet eligibility, and build community with brand-safe content three minutes or longer.

    3:35

  • Facebook Creator - Rights Manager

    Explore how rights manager protects your Facebook and Instagram content by uploading a reference library, scanning for matches, and controlling usage through approvals and API integration.

    5:21

  • Facebook Creator Studio Preferences

    Explore Facebook Creator Studio preferences to add collaborators, assign roles such as admin, editor, or moderator, and manage page access, invitations, and outsourcing for scalable content management.

    3:46

  • Go Live On Pages and In Groups Simultaneously

    Learn to go live on your facebook page and multiple groups at once by sharing the broadcast from the page to groups, expanding reach.

    2:53

  • Facebook Live Masterclass Basic Section Conclusion

    Learn to run Facebook Live from profiles, groups, and pages with Creator Studio, manage permissions and monitor shares, and prepare for advanced lessons on multi-tasking, productivity, and app integrations.

    4:34
03

Facebook Live Advanced Course Content

20 lectures • 1hr 17min

  • Advanced Facebook Live - Overview

    Master advanced Facebook live with open broadcaster software, connect via stream labs obs, and leverage multi-camera, window sharing, multiple microphones, and audio-color controls for a professional broadcast.

    5:04

  • Advanced Facebook Live - Why Use OBS And Not the Camera View

    Discover why advanced Facebook Live broadcasts benefit from Open Broadcaster Software (OBS) over the camera view, offering multi-layered scenes, screen sharing, and scheduling capabilities to boost professionalism and reach.

    3:49

  • Advanced Facebook Live - Acquire and Download OBS Studio

    Acquire and download OBS Studio from the official OBS Project site, select the installer for your system, then run the executable to install.

    2:42

  • Advanced Facebook Live - Installing OBS Studio

    Install open broadcasting software, complete the license terms, choose your destination folder, and optionally add the Real Sense plugin for 3D broadcasting with an Intel-based camera to enhance Facebook Live.

    3:09

  • Advanced Facebook Live - Basic Settings

    Configure broadcasting software for Facebook Live by selecting stream type and Facebook Live, handling the stream key with a persistent option, and using the auto configuration wizard to keep defaults.

    4:35

  • Advanced Facebook Live - Scenes Then Sources

    Explore advanced Facebook Live with open broadcasting software, creating and switching between multiple scenes and sources for broadcast versatility, including camera, on-screen tutorials, and internet searches.

    3:52

  • Advanced Facebook Live - Capturing A Camera

    Learn to capture a camera in OBS, creating scenes and adding video capture devices, including webcams, positioning the camera feed for streaming tutorials.

    3:57

  • Advanced Facebook Live - Capturing the Audio

    Learn to add and manage audio in Facebook Live scenes by using audio input capture, selecting devices for camera and headset, and maintaining consistency across on-screen tutorials.

    3:17

  • Advanced Facebook Live - Capturing a Monitor

    Learn to capture an external monitor with OBS by creating and naming a display capture, assign it to scenes, and switch between multiple monitors for flexible Facebook Live broadcasts.

    5:27

  • Advanced Facebook Live - Layering Sources

    Explore layering sources in open broadcasting software to create dynamic Facebook Live broadcasts, combining scenes with webcam, monitor, PowerPoint, and lower thirds for clear visuals.

    5:21

  • Advanced Facebook Live - Connecting To Facebook

    Connect OBS to Facebook to start streaming, set up your persistent stream key, preview your broadcast, and go live with your scenes, lower third, and audio.

    3:52

  • Advanced Facebook Live - Troubleshooting Grey Screen in OBS

    Master advanced Facebook Live troubleshooting for OBS grey screen issues and switch to Streamlabs OBS when needed to broadcast desktop content effectively.

    3:59

  • Advanced Facebook Live - Streamlabs OBS Download

    Learn how to download and install Streamlabs OBS on Windows (Mac support now available) and install the required Microsoft Visual C++ redistributables for a smooth setup.

    4:07

  • Advanced Facebook Live - Streamlabs OBS Installation

    Install and configure Stream Labs OBS for Facebook Live, connect your streaming service, paste your persistent stream key, test the stream, and enable studio mode for accurate broadcast.

    3:27

  • Advanced Facebook Live - Streamlabs OBS Scenes and Sources

    Explore advanced Streamlabs OBS techniques for managing scenes and sources, including creating and renaming scenes, adding sources, and building reusable groups to streamline streaming workflows.

    3:17

  • Advanced Facebook Live - Streamlabs OBS - Screens and Monitors

    Explore Streamlabs OBS for Facebook live broadcast setup, focusing on screens and monitors. Create and configure display capture sources for each scene, add new sources, and manage displays for broadcasts.

    3:52

  • Advanced Facebook Live - Streamlabs OBS - Capturing Audio and Video

    Master advanced Facebook Live setup with Streamlabs OBS by capturing audio and video, selecting the microphone, and adding audio input capture and a video capture device to your scene.

    3:57

  • Advanced Facebook Live - Streamlabs OBS - Working In Studio Mode

    Learn to use Streamlabs OBS studio mode to switch scenes during Facebook live broadcasts, mastering transitions between edit and live views to add screens, PowerPoint, or webcam.

    3:17

  • Advanced Facebook Live - Streamlabs OBS - Connecting To Facebook

    Connect Streamlabs OBS to Facebook Live by entering the persistent stream key in the Facebook Live settings and then click the blue go live button to start the broadcast.

    2:35

  • Advanced Facebook Live - Conclusion - Streamlabs OBS or OBS Studio

    Conclude by comparing encoding software for Facebook Live, highlighting OBS Studio as the popular choice and Streamlabs OBS as a simpler, reliable alternative for boosting free Facebook traffic.

    3:25
04

Facebook Live Course Conclusion

1 lecture • 4min

  • Facebook Live Course Conclusion

    Reinforces how Facebook Live grows engagement and revenue, recommends Stream Labs as a free tool, and points to the Facebook traffic master class for free traffic strategies.

    3:37