Course Curriculum

Complete Facebook Marketing and Facebook Ads Best Strategies

8sections
90lectures
4h 22mtotal

What you’ll learn

  • What to expect out of Facebook Marketing

  • Facebook marketing Tips, tricks and secrets to become successful

  • Master Facebook marketing in only 10 days

  • Learn to create best Facebook Ads that will work wonder for your business

  • Facebook advertising tips and magical marketing tricks

  • How to grow your business with Facebook Ads

01

Introduction

2 lectures • 9min

  • Introduction

    Discover practical Facebook marketing strategies to grow your business, master Facebook marketing in 10 days, create the best Facebook ads, and leverage Facebook advertising for precise reach.

    3:47

  • Marketing Effectively On Facebook!

    Market effectively on Facebook by building a community, adding a human touch, and delivering fresh, entertaining content with social proof.

    4:53
02

Master Facebook Marketing

10 lectures • 55min

  • Day 1

    Explore Facebook pages of leading brands and competitors to study posting frequency, engagement drivers, content types, and custom tabs, then translate these insights into your own strategy.

    5:19

  • Day 2

    Learn Facebook best practices, posting 3–5 times a day to engage your audience with questions, helpful tips, links, and calls to action, while avoiding overselling.

    5:47

  • Day 3

    On day 3, learn the essential Facebook lingo and features—apps, API, open graph, like and fan pages, friend lists, groups, news feed, ticker, timeline, tagging, and social plugins.

    12:26

  • Day 4

    Spice up your Facebook page with a custom welcome tab built via a third-party i-frame app to welcome visitors and convert them into new likers.

    8:12

  • Day 5

    Plan your editorial calendar to decide what content to post and how it supports your business, using a promotion roadmap and a weekly content calendar that covers topics and products.

    3:43

  • Day 6

    discover how facebook uses edge rank, based on affinity, relevance, and timeliness, to rank content and boost audience engagement through prompts for likes and comments.

    5:00

  • Day 7

    Leverage Facebook live events to build community, host product launches, panels, and online parties, enabling real-time interaction and free sharing with fans.

    2:18

  • Day 8

    Differentiate sweepstakes from contests on Facebook by engaging fans with voting and user-generated videos, using a jingle around Oreo cookies, selecting the right contest app, and cross-promoting across media.

    3:43

  • Day 9

    Discover how Facebook advertising targets demographics with image-based ads to reach an audience. Use sponsored stories and connections, such as fans and friends of fans, to optimize reach and cost.

    4:16

  • Day 10

    Explore Facebook Insights to gain new insights into your overview page, reach, impressions, and audience demographics, and inspect posts, interactions, like sources, and feedback.

    4:42
03

Facebook Marketing Strategies For Your Business Success

5 lectures • 23min

  • What should be the Goals of Facebook Marketing Strategies ?

    Discover how to craft smart, specific, measurable, achievable, relevant, and timed Facebook marketing goals, focusing on sales quality, targeting, value, awareness, leads, and conversions.

    3:51

  • Facebook Marketing Tips For 2019

    Discover five Facebook marketing tips for 2019 to grow reach. Optimize your business page with the right categories, images, and a clear CTA, and balance content with the 70/20/10 rule.

    8:00

  • More Facebook Marketing Tips For 2019

    Leverage user generated content to boost engagement and loyalty, then amplify with video, captions, live broadcasts, and audience insights to optimize posting times and audience understanding.

    7:42

  • Points To Remember

    Set clear Facebook marketing goals, study audience demographics, and target ads effectively. Organize content, stay on trend, engage fans, build loyalty, and track results.

    1:38

  • Success for Facebook Marketing

    2:00
04

Facebook Best Marketing Secrets

46 lectures • 1hr 12min

  • Ad Test

    Explore how to run a performance split test by evaluating four ad groups—ad copy, ad images, demographics, and interest groups—to identify which combinations drive the most clicks.

    1:30

  • Audio or Video

    Upload videos and photos of your company on Facebook to showcase operations and credibility. Use tours, manufacturing footage, hotel cleanliness processes, and employees at work to reinforce testimonials and trust.

    1:45

  • Brand

    Shape consumer perception by aligning logos, colors, names, and catchphrases to convey your brand's identity. Create original logo elements to build trust and consistency, avoiding copyright issues.

    1:55

  • Budget

    Allocate a starting budget for advertising across Facebook pages, profiles, or groups, raise it gradually, and choose between impression-based or click-through ads based on seasonality, target market, and daily performance.

    1:36

  • Click Vs Impression

    compare impression advertising with click advertising to choose based on budget and goals, noting guaranteed impressions, pay per click dynamics, and cost efficiency when thousand impressions may match clicks.

    1:34

  • Common Ad Mistakes

    Facebook reviews and approves ads before going live, with varying turnaround times. Avoid mistakes like excessive capitalization, slang, misspellings, bad grammar, and deceptive discounts or misguided targeting.

    1:53

  • Competitors

    Track and assess your competitors' Facebook participation to benchmark your marketing, monitor their performance, and gauge interaction quality, updates frequency, and customer engagement in garment manufacturing.

    1:43

  • Content

    Create and share exclusive content to engage your Facebook group, retain members, and encourage regular participation by posting videos and achievements first on Facebook.

    1:37

  • Contest On Facebook

    Launch engaging Facebook contests to promote your page, from simple quizzes to photo or music contests, inviting existing customers and leveraging multiple platforms with value-driven gifts.

    1:19

  • Donation

    Learn to run a Facebook group donation drive with matching donations, 36-hour deadlines, and a birthday fundraiser example; engage members with brief posts and follow-up reminder emails.

    1:13

  • Effective Advertising Copy

    Craft concise Facebook ad copy with five-character titles and 135-character bodies, highlighting irresistible offers, human approach, and segmentation reports to target audiences and drive action.

    1:49

  • Establish Your Presence

    Establish your presence on Facebook by having employees use a consistent company name on pages, creating a public page with your logo for branding and visibility.

    1:15

  • Events

    Set up a Facebook event for parties or conferences, customize with photos, videos, and attendee lists, publish updates and ads, and send reminders with sponsors, timings, and RSVP details.

    1:28

  • Facebook Ad Rap

    Collaborate with Facebook representatives to manage your ad campaign—creating ads, bidding, and optimizing—for placement on the home page with maximum click-through and for engagement ads like virtual gifts and RSVPs.

    1:27

  • Facebook Ads

    Invest in Facebook ads to promote your page and grow your fan base, using branding to stay top of mind. Advertise relatable visuals to convert viewers into fans.

    1:31

  • Facebook Insights

    Learn how Facebook insights drive fan page performance with metrics like post quality, engagement, demographics, and activity summaries, and use daily posts to meet operational goals.

    1:32

  • Fanpage Of Others

    Assess your Facebook fan page success by comparing your fan base and clients with competitors in interior decorating. Become a fan of rivals, analyze engagement and response, and implement changes.

    1:54

  • Find Fans

    Find fans for your Facebook page to reach millions, market your product through pages visible in search engines, and invite friends to join so updates appear in their news feeds.

    1:21

  • Fresh Content

    Publish fresh, engaging content on Facebook daily to keep your audience active; create an interactive magazine with regular updates, avoiding excessive advertising while showcasing quality tips, such as fashion ideas.

    1:25

  • Funnel 1

    Create awareness on Facebook with targeted ads, deliver engaging content to spark shares, and use cross-promotion to redirect traffic between your website and your Facebook page.

    1:48

  • Funnel 2

    Educate existing and new customers about your silk products with a personal touch, and preannounce seasonal sales in the information tab a couple of months before they begin.

    1:30

  • Funnel 3

    Discover how conversation-driven engagement fuels Facebook marketing, using low, medium, and high engagement activities—from articles and video tutorials to interactive mock cases.

    1:44

  • Funnel 4

    Stage 4 drives action by presenting varied, regular opportunities to engage, turning interest into sales through actions like forms, site joins, newsletters, and time-limited discounts.

    1:21

  • Funnel 5

    Engage stage 5 focuses on re-engaging customers by understanding their behaviors, needs, and value, then grouping them by likes and dislikes for targeted discounts.

    1:29

  • Landing Page

    Facebook landing pages drive action by showing who you are, what your company stands for, and why visitors should engage, with options to sign up, subscribe, buy, or become fans.

    1:28

  • Improving Landpage

    Improve your Facebook marketing landing page using second-person writing, position the call to action at the beginning or end, and minimize links to accommodate skimmers and track new fans daily.

    1:23

  • Influencer

    Connect with influencers by initiating personalized messages to your friends list and avoiding copy-paste outreach; treat this as a guerilla marketing tactic with careful information gathering while respecting Facebook policies.

    1:53

  • Market place and Networks

    Explore how Facebook marketplace functions as a classified listing to buy or sell, how listings show respondent profiles, and how networks and group pages deliver marketplace updates while avoiding spam.

    1:20

  • Marketing Strategy

    Clarify your reason for a Facebook presence in your PR marketing strategy, set goals and benchmarks, and outline outcomes like reaching customers and filling vacancies.

    1:16

  • Marketing your Facebook Page

    Discover two ways to market your Facebook page—by yourself to fans or by fans for you. Learn to edit page information, commenting, posting, sharing, and adding applications.

    1:59

  • Metrics For Advertising

    Measure advertising outcomes by comparing ideal and achievable goals using daily Facebook data from your profile or group; track net fans, likes, posts, comments, and active users.

    1:34

  • Multivariate

    Demonstrates multivariate testing to compare multiple variables, such as ad images and cost per click, across the US, Canada, and Australia, to identify the lowest cost per new fan.

    1:21

  • Negative Comments

    Handle negative comments on Facebook marketing without deleting them, as deletion harms professionalism. Respond selectively to genuine concerns and avoid endless replies to repetitive posts that damage your brand.

    1:21

  • Quality

    Track audience reactions and engagement across podcasts, blogs, articles, and videos to assess content quality. Record metrics in a spreadsheet within 24 hours of posting to optimize frequency and reach.

    1:49

  • Selling Products

    Align products with your brand image by researching customer likes and dislikes before launching. Manage your Facebook wall with brand-consistent content to attract fans.

    1:46

  • SEO

    optimize your Facebook page with seo techniques to attract traffic from search engines, and boost ranking by linking your site, participating in discussions, and using relevant blogs.

    1:50

  • Setup Communities

    Set up Facebook groups to create private communities for causes, offering open, closed, and secret access levels to organize fundraising and grow your audience.

    1:22

  • Educate A skill

    Educate and entertain customers on Facebook by sharing practical skills through videos and posts, from chair mending to troubleshooting, fueling fans and real-time conversations.

    1:34

  • Survey

    Learn to use Facebook surveys for market research, craft engaging polls, and apply insights to product launches, brand research, and benchmarking in sectors like FMCG and hospitals.

    1:24

  • Traditional Market

    Reject traditional marketing on Facebook; it can backfire. Apply the four pillars—communication, collaboration, education, and entertainment—through intelligent conversation, events, collaborative projects, and customer ideas to boost revenue and loyalty.

    2:09

  • Viral Market

    Learn viral marketing for your Facebook group by crafting a title, strong branding, and inviting members; leverage leadership, a strong logo, and word-of-mouth events to reach at least 500 members.

    1:38

  • Viral Note

    Learn how to craft a personal, engaging note on Facebook that spreads like wildfire, using a compelling title, a closing question, and posting at peak activity times to boost engagement.

    1:37

  • Two way Communication

    Practice two-way communication on your Facebook page to keep customer feedback alive and visible. Respond to posts, apologize when needed, and stay in touch to maintain service quality.

    1:45

  • Virtual Gift

    Discover how virtual gifts on Facebook engage fans or friends, privately or publicly on their wall, with customized messages offering a free drink or dessert or discounts for your restaurant.

    1:08

  • What To Expect

    Define your Facebook marketing goals and audience to decide whether to reach new or existing customers, generate revenue, or reposition your brand, using Facebook as an interactive medium.

    1:34

  • What to Do?

    Guard your Facebook presence by avoiding impulsive posts, offensive messages, and random friend adds. Celebrate fans with personalized messages, limit apps to one or two, and keep your language professional.

    1:20
05

Special Rules for Facebook Marketing Success

1 lecture • 1min

  • Special Rules for Facebook Marketing Success

    0:02
06

Create Best Facebook Ads For Success

10 lectures • 38min

  • Universal Rule To Successful Content

    Apply the universal rule for successful content by crafting Facebook ads with relevancy, desire, exclusivity, and urgency to engage your audience and optimize Facebook and Instagram budget campaigns.

    3:14

  • Facebook Ad Types

    Discover the main Facebook ad types, including photo ads, autoplay video ads, carousel ads, link ads, and app install ads, with tips on call-to-action buttons and optimization.

    3:45

  • Facebook Ad Ingredients

    Discover the three core ingredients of Facebook ads: copy, visuals, and a call to action. See how text, imagery, and the call to action button drive engagement.

    1:18

  • Ad Ingredients Explanation

    Master the three essential ad ingredients—visuals, copy, and call to action—after choosing your campaign goal and audience, with examples showing inspiring visuals, compelling copy, and call to action options.

    3:04

  • Best Practices

    Master Facebook ad best practices, including relevancy, exclusivity, urgency, and the four ingredients. Explore ad elements and six popular Facebook ad types that align with your goals and audience.

    2:26

  • Tips

    Craft Facebook ads that prioritize audience feelings and human voice, not product features. Use urgency, strategic questions, visuals, and clear calls to action while avoiding links to boost conversions.

    3:48

  • Essential Things For A Perfect Ad

    Master six steps to produce the best Facebook video ads. Align content for mobile with vertical or square formats, subtitles, sound, and testing to avoid ad fatigue.

    8:22

  • How to Create Effective Ad Compaign

    Create effective Facebook ad campaigns by targeting with audience insights, aligning ads to landing pages, and iteratively testing elements, placements, and geographic targets for higher conversions and lower CPC.

    8:33

  • Why facebook Rejects Ad?

    Learn why Facebook rejects ads, including the 20 percent text rule, and avoid Facebook logos or assets such as the like button, plus restricted materials like nudity or alcohol.

    1:44

  • How To Test Your Ad

    Test your ads with A/B experiments by creating multiple copy and visuals, measure audience response, drop underperformers, and iteratively refine for the best performing ads and avoid assumptions.

    2:05
07

FACEBOOK ADVERTISING TIPS & MAGIC MARKETING TRICKS

6 lectures • 30min

  • General Tips

    Explore general tips for Facebook advertising, including setting clear goals, choosing main objectives, using offers, crafting strong call to action, and optimizing for mobile and desktop audiences.

    7:21

  • 7 Tips For Better Facebook Ad Targeting

    Explore seven tips for Facebook ad targeting, using location, age, gender, relationship status, language, education, and interests to shape audiences. Leverage custom audiences and mailing lists to boost ad performance.

    5:05

  • Promotions That will Hlep Your Business

    Master essential Facebook marketing tips to grow your business page. Learn to host contests on Facebook, use custom images with links, and leverage videos, insights, tagging, and hashtags for engagement.

    7:20

  • Controlling Facebook Advertising Cost

    Learn to control Facebook advertising costs by bidding for clicks or impressions and using daily or lifetime budgets to align spend with your campaign objectives.

    2:33

  • Create More Engaging Images

    Explore creating more engaging Facebook image ads by using up to six images, testing visuals with concise text under 20%, and following recommended sizes like 1200x627 pixels for feed placement.

    2:22

  • Facebook Marketing Tips

    Explore Facebook marketing tips to boost engagement by asking simple questions, sharing exclusive fan content, and using memes, polls, and colorful photos while tracking post performance.

    5:39
08

Grow Your Business With Facebook Ads

10 lectures • 34min

  • Social Networks

    Explore how social networks, online media that facilitate social interaction, drive online advertising. The lecture traces the rise from bulletin boards to Facebook and LinkedIn, highlighting proprietary auction-based advertising.

    1:51

  • Effective Word Of mouth Advertising

    Explore how word-of-mouth advertising scales on Facebook by tapping into a network of over half a billion users, leveraging demographic data and user interests to grow your business.

    1:11

  • Integrating facebook Ads

    Integrate Facebook ads into your marketing plan using interest and relationship based targeting to build awareness, acquisition, engagement, and direct response across b2c and b2b audiences, with Facebook pages and ads.

    5:58

  • Best practices for Facebook fan pages

    Explore best practices for Facebook fan pages to boost engagement and community, turning fans into connections with fresh content, real-time conversations, and targeted advertising.

    4:09

  • Structure of Facebook Advertising Accounts

    Explore how Facebook advertising accounts structure campaigns, ad groups, and creatives, with budgets at the ad level and per-ad targeting, unlike keyword-driven search campaigns.

    4:16

  • CPC

    Learn cost-per-click bidding for Facebook ads and how they differ from content network ads on major search platforms, with ads triggered by user profiles rather than page content.

    1:36

  • Targeting Your Audience

    Learn how to hyper-target Facebook ads by leveraging rich user profiles and diverse targeting options—from geography and age to interests and education—to reach multiple subgroups with tailored messages.

    4:29

  • How To build Effective Advertising Ads

    Learn to craft effective Facebook ads by applying search ad copy principles to social networks, tailoring headlines, body text, and images to specific demographics.

    7:03

  • How To Measure Success

    Measure Facebook ad success by tracking impressions, click-through rate, conversions, and social context metrics like social endorsements and likes, with third-party tools for cross-site conversions.

    3:01

  • Bonus Lesson

    0:10