Course Curriculum

Facebook Marketing 2026. Promote Your Business on Facebook!

5sections
61lectures
4h 38mtotal

What you’ll learn

  • Understand the Facebook algorithms

  • Create Facebook Personal and Business Pages

  • Create, set up, and optimize a Facebook page for a brand or community

  • Create engaging content

  • Use Facebook analytics tool and other social media analytics tools to monitor competitors advertising activities

  • Set up Facebook Business Manager

  • Activate Ads Manager

  • Create a Facebook or Instagram ad on mobile and in Ads Manager

  • Set up events with Facebook Pixel

  • Select the right Audience for Facebook ads

  • Make eye-catching creatives for advertising with BannerBoo

01

Get Started with Facebook

5 lectures • 25min

  • What is Facebook Marketing?

    About the course structure. What is Facebook Marketing?

    4:50

  • Facebook Pages Types. How to create a Facebook page. A Personal Page.

    A Personal Page. Basic Information. How to create a cover (a banner) for a Facebook page.

    4:37

  • Facebook Business Page. How to set up and optimize a Business Page.

    Facebook Business Page. Basic information. Rules to create a cover (a banner). Page optimization.

    6:49

  • Facebook Business Page. Settings.

    Facebook Business Page. Settings: Basic settings Linking Facebook and Instagram accounts Shopping tags How to choose a category for your Business Page

    4:52

  • Facebook Groups

    What are Facebook Groups? How to use Groups to promote your business? Examples of popular communities and groups on Facebook.

    4:13
02

What Content to Post on Facebook?

6 lectures • 27min

  • Facebook algorithms. Engaging Content.

    Facebook algorithms. Engaging Content. Why do we see certain content? How to get listed in the recommendations section? Engaging content

    3:30

  • Content Types

    What types of content work the best on Facebook? What should you focus on? Video posts Infographics Picture, photos Slow-motion Crafted content How to choose the right type of content. How to use Facebook Live. How to create an Event Page on Facebook.

    15:26

  • Facebook Instant Articles

    What are Facebook Instant Articles? How to use Facebook Instant Articles?

    2:23

  • Facebook Verified Badge

    How can you get a Facebook verified badge?

    1:24

  • Facebook Plugins

    What are Facebook Plugins? How can you use Facebook Plugins?

    1:41

  • Moderation Assist. How to Avoid Forbidden Words

    In this lecture, explore how to avoid users post forbidden words on your Business pages.

    2:21
03

Analytics

2 lectures • 12min

  • Facebook Insights Tool

    How to analyze Facebook business page performance? Analytics tools. What metrics to monitor? Followers growth Post Reach Post (time and engagement) Followers, Likes How to add links to Facebook posts? UTM-tags to track social media success. Overview of analytic tools to monitor social media performance: Socialbakers Fanpagekarma Agorapulse How to monitor competitors? Facebook ads library

    9:17

  • How to Analyze Facebook Data

    Screencast on how to analyze Facebook business page performance. Results and conclusions.

    3:00
04

Facebook Ads. Launch Your Best Advertising Campaign

35 lectures • 2hr 13min

  • Algorithm for Launching Advertising on Facebook and Instagram

    What is the logic behind launching advertising on Facebook and Instagram

    1:50

  • Personal Profile and Business Page

    Which types of Facebook pages exist? How to create your profile and business page

    4:06

  • Analysis of the Target Audience

    What is the target audience? How to create a portrait of your target audience? Importance of determining target audiences

    6:15

  • Analysis of Trade Offers - Competitor Analysis

    Why is a competitor analysis required? How to start with competitive analysis in your business

    2:31

  • Methods of Drawing Up an Advertising Budget

    Basis of setting up your advertising budget

    1:36

  • Linking Facebook and Instagram Accounts

    Benefits of profile linking. How to link your Instagram and Facebook

    2:50

  • Interface and Functionality of Meta Business Manager - Basic Settings

    Possibilities of Business Manager settings and how the interface looks

    5:33

  • Launching Advertising from a Phone

    Creating an ad campaign with a phone and its strengths. Which types of such promotion exist

    2:17

  • Launching Ads from the Ads Manager

    How to get started with Ads Manager. Different types of advertising

    2:20

  • Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram

    Practical lecture with detailed steps on how to promote existing posts on Facebook or Instagram

    10:43

  • Launch of an Advertising Campaign with the Goal of Attracting Traffic

    Practical lecture with detailed steps on how to launch a traffic-attracting campaign

    2:36

  • Creating an Audience in Ads Manager

    Types of audiences. How to create audiences in Ads Manager

    4:30

  • How to Download a Phone List, Email List, and Customer List

    Importing your databases to use them in ad campaigns

    2:29

  • "Actions in the App" and "Actions Offline" Audiences

    How to set up "Actions in the App" and "Actions Offline" audiences

    1:10

  • An Audience from Facebook and Instagram

    Types of audiences from Facebook and Instagram and how to launch them

    5:37

  • Lookalike Audiences

    What a "lookalike audience" is and steps to use it in your campaigns

    6:02

  • Placements and Their Formats

    Definition of placement. Which formats exist, and how to choose the appropriate one for each placement

    2:22

  • Which Images Will Definitely Sell?

    Images that are better to use for advertisement

    4:47

  • Photo Content

    Photo content that might be used in your campaigns

    2:28

  • Video Ad

    Benefits of video ads

    1:25

  • Advertising in Stories

    How to advertise in stories

    1:33

  • How to Create Eye-Catching Visuals for Ads

    Recommendations on how to make compelling ad visuals. BannerBoo overview

    9:36

  • Recommendations and Advice

    Recommendations and advice from my experience for your content

    3:26

  • Advertising Settings

    Additional ad settings

    3:26

  • Basic Rules of Advertising

    Reasons why Facebook might block your account

    4:08

  • Analytics in the Ads Manager

    Data can be found in Ads Manager and used to determine the effectiveness of your campaign

    8:30

  • Facebook Attributions

    Facebook attribution models

    4:38

  • A/B Testing

    The advantages of A/B testing and how to get started with it in Ads Manager

    2:02

  • Retargeting on Social Networks

    Definition of what retargeting is and how to incorporate it into your marketing strategy

    4:04

  • The product feed

    Importance of product feed, kinds, and ways to try them in your environment

    6:46

  • Texts and Images for Remarketing

    What visuals to use in remarketing

    2:14

  • Assessment of Advertising Effectiveness

    Additional ways to monitor the effectiveness of your strategy

    0:57

  • Send Traffic to your Instagram Profile

    In this lecture, you will explore how it is possible to send traffic to your Instagram profile in Ads Manager.

    2:38

  • How to Work with Facebook Ads Library

    In this lecture, you are going to see how to use the Ads Library to search for competitors ad performance.

    2:48

  • Group Promotion in Ads Manager

    In this lecture, you are going to see how to promote groups in Ads Manager.

    3:06
05

Facebook Business Manager. Advertising on Facebook.

13 lectures • 1hr 20min

  • How to Create Facebook Ads?

    How to create Facebook ads? Create an ad on mobile Create an ad in Ads Manager

    4:40

  • Facebook Business Manager. Types of Facebook Ads

    What is Facebook Business Manager? Types of Facebook ads

    4:01

  • Settings: Business Manager, Ads Manager, Facebook Pixels

    Screencast on: How to work in Business Manager How to set up Ads Manager How to link Instagram account How to set up Facebook Pixel How to verify a domain

    3:34

  • Facebook Pixel. Events Settings

    Screencast on how to set up Facebook Pixel.

    5:11

  • Facebook Ads Manager. How to create Facebook Ads

    Screencast on how to work with Ads Manager: How to create an ad How to choose the right ad objective

    8:44

  • Changes to the Business Manager

    In this lesson, you will learn what changes have happened to Business Manager and where we can now find Pixel.

    4:10

  • How to Create a Facebook Like Campaign. Step-by-step guide

    Screencast on how to create a Facebook Like campaign.

    7:30

  • Facebook Audience

    Screencast on how to select the right audience for your Facebook ads.

    5:38

  • Ad Creatives

    What creatives work best for Facebook ads?

    11:05

  • How to collect leads easily and faster

    How to make a routine task more enjoyable. How to increase conversion rates by up to about 80%. How to keep clients satisfied.

    5:09

  • How to Avoid Getting Blocked on Facebook

    Reasons to be blocked by Facebook

    9:21

  • Conclusion

    Conclude this course with gratitude and invite your feedback to improve future lessons. Expect lifetime access and regular updates as Facebook algorithms evolve, with new materials added promptly.

    0:50

  • TOP 90 AI Tools in 2024-2025

    10:19