Course Curriculum

1000% More Engagement: 2026 Facebook Marketing, Facebook Ads

10sections
44lectures
2h 44mtotal

What you’ll learn

  • #1 Facebook marketing course on Udemy to grow fans, engagement, and customers using Facebook marketing

  • Promote your business with personal accounts, business pages, groups, and fan pages

  • World-class student support - I answer 99% of questions within 24 hours

  • Maximize the reach of every Facebook post

  • Create a store right on your Facebook page and sell from it

  • Get more likes, shares, and comments on your Facebook posts

  • Facebook ads (Meta ads)

  • Join OFFICE HOURS which is a Zoom call with the instructor and students to ask questions directly

  • Grow your business through Facebook, and get closer to your dreams!

01

Facebook marketing course introduction: See what you will get from the course

5 lectures • 21min

  • Welcome and course introduction and what to expect

    3:52

  • Explaining the logical flow of the course

    1:43

  • How students can get traffic from this course, plus student introductions

    Join monthly live office hours to ask questions and meet the instructor, improving your course experience, with tips to fix video issues and use captions and the transcript.

    3:02

  • Effective Facebook marketing strategies that work (and what doesn't)

    6:20

  • NEW! How I sell on Facebook in an effective and legitimate way (with scripts)

    Learn to sell on Facebook quickly by leveraging existing audiences and engaging groups, using pre- and post-promotion scripts, and building long-term relationships with group admins for ethical, effective sales.

    6:05
02

Facebook algorithm

6 lectures • 19min

  • Facebook marketing from a page vs. group vs. personal page vs. fan page

    compare facebook page, group, personal page, and fan page strategies to boost engagement and ads, and learn when to own or leverage each for long-term community growth.

    4:45

  • How the Facebook newsfeed algorithm works

    Discover how the Facebook algorithm ranks newsfeed posts by affinity, weight, who posted, and engagement, and learn to craft valuable, non-clickbait content for sustainable reach.

    3:54

  • How to make engagement beget more engagement

    Discover strategies to boost engagement on Facebook posts. Start with early likes and comments from supportive friends, then expand reach with URL sharing and targeted ads.

    3:26

  • Boosting engagement on your Facebook posts with commenting and engaging people

    Learn a quick commenting hack to boost Facebook post engagement by tagging friends, sparking conversations, and signaling activity to the algorithm for wider reach.

    2:18

  • Additional posting tips

    Discover how Facebook's feed algorithm prioritizes posts by user interactions with different content types, and apply strategies like mixing images, videos, polls, and timing to boost reach.

    3:29

  • Your thoughts on this Facebook marketing training

    Leave a quick review to support the course, recognize the hard work behind it, and help future students. Open the learning link to leave or update your review.

    1:16
03

Boosting Facebook engagement and virality of every post

4 lectures • 11min

  • Section introduction - adding additional engagement for your posts

    Discover tactics and visuals to boost engagement for all Facebook posts, whether from a page, group, or personal account, including virality strategies.

    1:14

  • How to use images in posts to increase engagement

    Learn to turn boring Facebook posts into engaging visuals by replacing default images with custom 1200 by 630 graphics, compelling headlines, and a clear call to action.

    5:44

  • Colored background posts to boost engagement

    Learn how to boost engagement on Facebook by turning plain text posts into colorful, larger text with background colors under 130 characters, creating unique, personal, and engaging updates.

    2:11

  • On your website, asking people to like vs share

    Evaluate whether to prompt visitors to like, share, or join your Facebook group on your homepage. Weigh exposure from shares against retention from likes for hotter leads and seo benefits.

    2:09
04

Boosting post engagement with attractive post copywriting

2 lectures • 10min

  • EXAMPLES & HOW TO'S: Write headlines that will grab attention

    Learn 13 copywriting improvements to boost Facebook post engagement, focusing on benefits over features, direct audience targeting, emotional and time-sensitive headlines, numbers, name dropping, and easy-to-implement techniques.

    8:46

  • ACTIONABLE EXERCISE: Rewrite your social posts and get feedback

    Apply a bite-sized exercise to rewrite your recent social posts using 13 principles, then share for feedback in the course Q&A to practice headline writing and boost engagement.

    1:00
05

How to go viral on Facebook

1 lecture • 5min

  • Calculating virality with the viral coefficient calculator

    Use the viral coefficient calculator to forecast and boost content virality by tracking shares, views, and audience reach, then optimize headlines, images, content, and ads for exponential growth.

    5:22
06

How to use viral memes to go viral and boost sharing - viral Facebook hacking

6 lectures • 15min

  • Introduction to using memes

    Learn how memes boost engagement and exposure by finding or creating photo memes and gifs, then reuse them across social media to boost hashtag rankings and virality with low effort.

    1:06

  • How to begin finding viral memes to post on your social media

    learn how to begin finding viral memes to post on your social media by using free-to-use memes and Google image search to ensure commercial use.

    2:37

  • How to create your own image memes in minutes and for free

    Learn to create your own image memes in minutes for free, tailor them to your business niche, and boost brand exposure by sharing links on Facebook and Twitter.

    2:16

  • How to create your own gifs to go viral

    Learn to create your own gif meme from gifs on Jiffy, customize the caption and colors, add stickers, and share via links or embeds to boost engagement.

    2:05

  • Special, creative posts you can make that get more engagement

    Explore a simple tactic to boost Facebook engagement by posting a fun, easy question with a meme-style image, as shown by a cleaning products brand.

    2:17

  • Boosting virality with sharables and quotables

    Use the shareables and quotables strategy to boost social sharing, traffic, and seo by adding memorable one-liner takeaways that spark aha moments.

    4:16
07

Marketing from your personal page (easiest since you already have that audience)

1 lecture • 4min

  • Easiest Facebook marketing: From your own personal page

    Promote your business on your personal Facebook page by engaging genuinely, avoiding salesy posts, and messaging friends privately to test who will support you long-term.

    4:00
08

Marketing from your group on Facebook

12 lectures • 47min

  • Introduction to Facebook group marketing for engagement

    Learn to build an evergreen, highly engaged Facebook group via organic promotion, offering value through discounts, help, inner circle dynamics, and community interactions for growth.

    4:08

  • Examples of successful Facebook groups

    Explore how successful Facebook groups, from national brands to solo entrepreneurs, use clear value propositions, group rules, events, and engaging posts to build trust and drive participation.

    7:33

  • Creating your own Facebook group

    3:06

  • Strategies for your own group

    4:50

  • How to engage people in your group

    Discover a weekly theme framework to boost Facebook group engagement, from Monday motivation to weekend personal posts, with polls, industry news, and selective promotions to spark discussion.

    3:31

  • Post topic ideas that get engagement

    Discover post topic ideas to boost engagement in Facebook groups, pages, and personal profiles. Use caption this, fill in the blank prompts, and throwback ideas to spark fun, low-pressure participation.

    1:53

  • How to sell B2B products with a Facebook group - strategy that impressed me

    Explore a B2B sales strategy using Facebook groups and LinkedIn to market licensing and custom course creation. See how a focused funnel, group engagement, and licensing partnerships generate revenue.

    8:32

  • How to get people into your group

    Promote your group by using keywords in the title, sharing across social platforms, inviting key contacts, and fostering engagement to drive word-of-mouth and discovery.

    3:58

  • Group rules and long-term success

    Learn how to set clear group rules and a code of conduct to boost engagement, empower admins and moderators, and enable hands-off, scalable group management.

    2:31

  • Premium and exclusive group strategy

    Sell access to a closed, paid Facebook group as an exclusive offer linked to premium coaching packages, using a main group to attract followers and upsell the exclusive circle.

    2:14

  • How to sell using pinned-posts

    Pin posts to the top of your Facebook page or group as announcements, then cultivate repeated engagement to warm up members and drive sales, noting no guarantee.

    2:22

  • How Facebook is replacing a large use of LinkedIn

    In this part of the course I talk about how Facebook groups are replacing much of what LinkedIn used to be used for. Much of LinkedIn used to be about joining professional LinkedIn groups. But now I am in many professional Facebook groups, and they are much more effective and helpful.

    2:44
09

Facebook page setup basics

5 lectures • 23min

  • Facebook page section introduction

    Learn how to maximize a Facebook page for ads, branding, and retargeting using social proof to attract clients and build a better online presence.

    3:45

  • Facebook terminology related to page and business management

    4:55

  • Beginning to set up your Facebook page

    Navigate to the Facebook pages creation URL, name your page, choose a category, and write a concise 255-character description with SEO keywords like t-shirts and emojis to boost discovery.

    6:41

  • EXAMPLES of well-run Facebook pages for different types of businesses

    Explore well-run Facebook pages from big brands like Walmart and small mom-and-pop products, analyzing engaging video, photo content, behind-the-scenes posts, and personal branding to boost social proof and sales.

    5:47

  • Difference between liking and following a Facebook page

    Explain the difference between liking and following a Facebook page: liking shows support and may surface content, while following prioritizes updates in your feed.

    1:27
10

Setting up your Facebook automations

2 lectures • 9min

  • Going from basic Facebook page features to using the Meta Business Suite

    4:16

  • Setting up your Facebook away message

    4:26