Course Curriculum

Facebook Marketing Don’t Spend on Ads increase organic reach

3sections
68lectures
1h 44mtotal

What you’ll learn

  • After taking this course students will be able to get organic likes on their page.

  • Students will learn how to make their facebook page fully search engines optimized

  • Students will learn how to increase the organic reach of their page posts.

  • Students will learn how the Facebook Newsfeed Algorithm works and how to adjust to the Algorithm.

  • After taking this course Students will learn how to do Facebook Marketing organically.

01

Making your Facebook page fully Search Engine Optimized

8 lectures • 32min

  • Introduction

    Learn how to boost Facebook organic reach without ads by understanding the News Feed algorithm and posting strategies that reach the right people at the right time.

    2:52

  • Importance and Benifits of a well Search Engine Optimized Facebook Page

    After completing this lecture you will learn why your business page need to be well search engine optimized, you will learn the importance of optimized page in getting you interested audience on your Facebook Business Page, and you will learn how it effect your Facebook Marketing.

    7:26

  • Keyword and Google Adword Keyword Planner Tool

    Learn how to use the Google Adword Keyword Planner tool to find the best and right keywords for Facebook business page.

    4:46

  • Creating Optimized name for your Faceboook business page

    A title of business page represent your business on facebook, beside this an optimized name of your page increase the SEO of your page, learn how to optimize the name of your page.

    3:04

  • Optimizing the Meta Description of your Page

    in Facebook Marketing the authenticity of a page play an important role, a well written description make your page authentic plus it increase the SEO score of your page

    4:24

  • Optimizing the Long description of your page

    optimizing the long description is very important in seo of a page.

    2:49

  • Optimizing the URL of your Facebook Business Page

    A well optimized URL increase the seo and beauty of your business page on facebook.

    3:37

  • Learn Backlinking and its Importance to your page

    back links works as back bone in the optimization of a Page.

    3:28
02

Setting and managing your Facebook Business Page

52 lectures • 31min

  • Facebook Page with full Profile Info is more Authentic

    Learn to set up and optimize your Facebook business page, apply essential settings, and complete profile information to boost authenticity and improve organic reach.

    0:53

  • How to add basic information to your Page

    0:31

  • How can you add business hours to your Page

    0:11

  • add a call-to-action button to your Page

    0:24

  • Add apps and services to your page

    0:26

  • create post in multiple languages

    0:50

  • Feature other Pages on your Page

    0:22

  • How can you ban or unban someone from your Page

    1:20

  • How can you control what visitors can post on your Page

    0:56

  • How can you delete your Page

    0:10

  • How to change your Page name

    0:30

  • How can you hide or delete a comment from a post on your Page

    0:25

  • How to add an Impressum to your Page

    0:20

  • How to add or remove another person's or Page's event from your Page

    0:28

  • How to change your Page's category

    0:20

  • How to change your page template

    0:19

  • How to convert your personal account to a Facebook Page

    1:08

  • How to create or edit an event for your Page

    1:33

  • How to edit a post that you have shared from your Page

    0:46

  • How to give someone permission to manage the ads on your Page

    0:36

  • How to link your Instagram account to your Page

    0:39

  • How to link your profile or Page to your Twitter account

    0:31

  • How to manage roles for your Page

    1:04

  • How to pin a post to the top of your Page timeline

    0:28

  • How to publish, like or comment as your Page on another Page's post or Timeline

    0:38

  • How to stop allowing others to tag or mention your Page

    0:18

  • How to view your Page activity log

    0:20

  • If multiple people manage Page then how to know who published what

    0:28

  • see list of people who like your page

    0:19

  • learn adding, editing or removing your Page's menu

    1:24

  • Turn check-ins at your business Page on or off

    0:29

  • Turn off similar Page suggestions on your Page

    0:26

  • Turn messaging on or off for your Page

    0:32

  • create a Messenger greeting for your Page

    0:21

  • Create and manage labels for Page messages

    0:43

  • Create and use saved replies in your Page messages

    0:40

  • Get the very responsive to messages badge for your page

    0:21

  • How are response rate and response time defined for your Page

    0:31

  • learn setting your page messaging status to away

    1:05

  • Turn Instant Replies on or off for messages to your Page

    0:40

  • Available metrics on your page posts

    0:53

  • Check insights for your Page videos

    0:33

  • Check the insights about your Page likes and unlikes

    0:42

  • See data about the people who like your Page

    0:33

  • See how many people are viewing and responding to your Page's events

    0:40

  • See number of clicks on your page call to action, website, phone or address

    0:15

  • See the number of people who viewed your Page

    0:12

  • What is the difference between impressions and reach

    0:28

  • Where can you see your Page Insights

    0:27

  • What is facebook Bluetooth Beacon and how it works

    0:55

  • How to set up your Facebook Bluetooth beacon

    0:26

  • Adding or editing a welcome note in bluetooth beacon

    0:26
03

Organic Facebook Marketing and Newsfeed Algorithm

8 lectures • 41min

  • Newsfeed algorithm filters that effect posts organic reach

    learn what are the main filters that effect your page post organic reach

    1:37

  • Passing the edgerank algorithm filter Afinity

    learn how the facebook newsfeed algorithm filter affinity effect the visibility of your post

    3:51

  • How to get Engagement and Overall Engagement

    engagement is key factor to gain extra organic reach but you have to get engagement with genuine tactics not with engagement bait, watch this lecture to learn how to get engagement and overall engagement in organic facebook marketing

    5:25

  • How to use the Facebook Audience Insight Tool

    audience insight tool is the powerful tool of facebook in knowing and understanding your audience, learn in this lecture how to use the audience insight tool

    11:21

  • Post Gating Feature and Businesses with Diverse Markets

    post gating feature is the tool with which you can target a specific group of interested audience in a specific post, watch how you can use it in facebook marketing for businesses with diverse markets

    7:31

  • Edge Rank effect on Types of Content and Types of Post

    Types of content and types of post play a role in facebook marketing.

    4:44

  • Edge Rank Algorithm effect on Like Baiting

    facebook is penalizing post which use engagement bait in organic facebook marketing, learn in details.

    3:32

  • Overly Promotional Posts Time Spend and Users Filter

    learn solution of overly promotional posts, importance of time spend on posts, and users filter in organic facebook markeing

    2:50