Course Curriculum

Facebook Marketing & Facebook Ads Beginner To Expert 2025

4sections
18lectures
2h 21mtotal

What you’ll learn

  • Learning Facebook Marketing How to Build A Presence Online

  • Understanding the Hierarchy and Tools of Meta-Analysis.

  • How to Create Ads and Navigate to Ads Manager.

  • How to Develop Effective Strategies to Scale Your Business

01

Introduction

1 lecture • 1min

  • Introduction

    In this video, I will be your coach for Facebook Marketing and Facebook Ads in 2024. This crash course is designed for anyone who wants to learn how to start their own business on social media. I will cover topics such as creating a Facebook page, building your logo, and running Facebook Ads from the basics. I will share new strategies and tactics that I have acquired over my 4-year career. If you have any questions during your learning period, feel free to reach out to me on Udemy. Let's get started!

    1:07
02

What Is Facebook/Meta marekting?

5 lectures • 40min

  • Learning Facebook Ads and Marketing

    In this video, I will explain what Facebook is, how it is connected to other platforms like Instagram and WhatsApp, and the concept of Facebook marketing. Facebook marketing is about using social media platforms to grow your online or physical business. I will guide you through the process of marketing your business using Facebook, Instagram, WhatsApp, and other channels. Action: Watch the video to learn how to effectively market your business on Facebook and other social media platforms.

    1:22

  • Difference Between Facebook Profile and Facebook Page

    In this video, I explain the difference between a Facebook profile and a Facebook page. I discuss how a personal Facebook profile is the core element for building a business online using Facebook, Instagram, WhatsApp, and Threads. I also provide examples and explain why creating a Facebook page is essential. Additionally, I guide viewers on how to create a Facebook page, including choosing a name, selecting a category, writing a bio, and adding a website. No action is requested from the viewers.

    11:20

  • Creating a Catchy Facebook Page Profile and Cover Photo

    In this video, I show you how to create a catchy Facebook page profile and cover photo using the free tool Canva. I explain the importance of having a logo and offer tips on finding affordable logo design options. I guide you through customizing a template to create a fantastic logo, cover photo, and profile image that represent your company. No action is requested from viewers, but I provide examples of how to create Facebook posts for your business.

    11:50

  • Types of Instagram Profiles for Businesses

    In this video, I explain the three types of Instagram profiles: personal, creator, and business. I discuss the benefits of each profile and provide guidance on how to create an Instagram business profile. Viewers will learn how to connect their Instagram business profile to their Facebook page for easier management. No action is requested from the viewers.

    6:36

  • Understanding Meta Business Suite and Assigning Access Levels

    In this video, I explain what Meta Business Suite is and how it can be used to manage all your Facebook business needs. I discuss how to assign different access levels to people, including partners, employees, and community managers. I also cover the importance of choosing the right access level based on the role of the person. No specific action is requested from the viewers in this video.

    8:51
03

Getting started With facebook Ads 101

9 lectures • 1hr 7min

  • Getting know About facebook Ads

    In this video, I will be sharing my secret sauce tips and tricks for running successful Facebook ads. We will cover different types of Facebook ads, strategies for different scenarios and businesses, as well as basic and advanced strategies for scaling campaigns. I will also provide insights on choosing the right objectives, crafting compelling ad copy, and selecting the right images. Watch this video to level up your Facebook ads game!

    1:01

  • Facebook Business Manager: Learn, Create, and Manage Your Business On Meta

    In this video, I will explain what Facebook Business Manager is, its benefits and features, and why it is important to use. I will guide you through the process of creating a business manager account step by step. By the end of the video, you will have a clear understanding of how to create and navigate your own business manager. No action is required from you, just watch and learn!

    5:49

  • Understanding Facebook Ad Accounts

    In this video, I explain the different types of ad accounts on Facebook, including personal ad accounts and business ad accounts. I show you how to navigate to your ad account and provide a basic overview of running ads through your personal ad account. I also discuss the importance of using a business ad account for promoting your business and the potential risks of using a personal ad account. Finally, I demonstrate how to create a business ad account using the Facebook Business Manager. Watch this video to gain a better understanding of Facebook ad accounts and how to manage them effectively.

    7:00

  • Facebook Pixel: Understanding and Utilizing its Features

    In this video, I explain what Facebook pixel is, its features, and why we should use it. I also demonstrate how to create your own pixel, connect it with your website, and utilize it for tracking audience data. By using Facebook pixel, we can gain insights into our target audience and receive analytics reports based on their actions. Watch the video to learn more about Facebook pixel and how it can benefit our business.

    2:34

  • Types of Campaigns and Objectives for Facebook Ads

    In this video, I explain the different types of campaigns and objectives for Facebook Ads. I cover awareness campaigns, traffic campaigns, engagement campaigns, leads campaigns, app promotion campaigns, and sales campaigns. I provide examples and explain the main goals of each campaign type. No action is requested from the viewers, but the information shared will help them understand the different options available for running successful Facebook Ads.

    8:15

  • Funnel Stages in Facebook Ads

    In this video, I explain the different stages of a funnel in Facebook ads. A funnel is a pathway that your audience goes through, consisting of three stages: top, middle, and bottom. The top of the funnel targets a cold audience who haven't heard about your business. The middle of the funnel focuses on a warm audience who knows a bit more about your product. The bottom of the funnel targets a hot audience who are ready to make a decision. I discuss the objectives and strategies for each stage. Watch to learn how to optimize your Facebook ad funnels!

    3:13

  • Creating and Optimizing Facebook Ads

    In this video, I explain the different levels of a Facebook ad campaign, including campaign level, ad set level, and ad level. I also discuss the aspects of each level and how to create an ad. I provide important tips on choosing the right campaign options, setting budgets, and targeting specific audiences. Throughout the video, I emphasize the importance of understanding Facebook's auction system and audience controls. By the end, viewers will have a clear understanding of how to create and optimize effective Facebook ads.

    20:35

  • Facebook Ads 101: Naming Strategy

    In this video, we will learn about the importance of a naming strategy in organizing your ad campaigns and ads. I will explain how to name your campaigns, ads, and ad sets to make it easier to remember and keep things organized. Implementing a naming strategy can benefit both agencies and businesses. No action is requested from viewers in this video.

    4:43

  • Types of Audiences in Facebook Ads

    In this video, I explain the different types of audiences in Facebook ads and how to create them. I cover customer audiences, look-alike audiences, and saved audiences. I walk through the process of creating audiences in the ads manager and discuss why it's important to create these audiences. No action is requested from the viewers, but the information provided will help them better understand how to target their ads effectively.

    13:48
04

Mastering Data-Driven Campaign Creation: Analyzing Strategies for Success

3 lectures • 33min

  • Launching your First Facebook camapaign

    In this video, I will guide you on how to launch your first campaign, including the type of campaign to choose, the number of videos to include, and how to create a Facebook ad copy. I will also explain the importance of starting with an awareness campaign and provide tips on what kind of videos or images to use. No specific action is requested from viewers, but the information shared will help them understand the process of launching a successful campaign.

    7:20

  • Facebook campaign Structure And Strategies

    In this video, I discuss the strategy for running a Facebook advertising campaign with a focus on sales objectives. I explain how to optimize ad sets, select budgets, and target specific audiences. I also provide tips on creating effective ad copies and call-to-action messages. No specific action is requested from the viewers, but the information shared will help them improve their Facebook advertising campaigns.

    17:31

  • Making Data-Driven Decisions for Campaign Optimization

    In this video, I explain how to read and analyze data to make informed decisions for campaign optimization. I discuss campaign structures, important metrics like add to cart, checkouts, and purchases, and the concept of return on ad spend. I also emphasize the importance of giving campaigns enough time to gather sufficient data before making judgments. No action is requested from the viewers in this video.

    7:49