Course Curriculum

Certified Facebook Marketing Professional | CPD Accredited

4sections
21lectures
1h 29mtotal

What you’ll learn

  • Increase your brand awareness and online presence with Facebook Marketing and Facebook Ads.

  • Boost long term traffic for your business through Facebook Marketing and Facebook Ads.

  • Build trust and relationship with your Facebook audience and Fans, through Facebook Marketing and Facebook Ads.

  • Use Facebook Marketing and Facebook Ads to Improve search engine ranking.

  • Discover Premium Facebook marketing tools & services to boost sales and profits.

01

Introduction

4 lectures • 16min

  • What is Latest Facebook Marketing all about?

    Learn to use Facebook marketing as a digital channel to engage audiences, build brand awareness, collect leads, and drive sales with posts, ads, and promotions.

    4:42

  • Creating A Facebook Page To Promote Your Business

    Create a free Facebook page for your business, customize with profile and cover photos, add contact options, and start growing your audience to support advertising campaigns and email leads.

    4:39

  • Creating Optimized Facebook Marketing Posts

    Create optimized Facebook marketing posts by structuring posts with a compelling headline, concise copy, and hashtags. Add media such as infographics, short videos, or images to boost reach and engagement.

    3:40

  • Promoting A Facebook Marketing Post

    Promote a Facebook marketing post by boosting it with a paid promotion, selecting an objective to boost reactions, using audience targeting and automatic placements, and setting a small test budget.

    3:24
02

Multiple Facebook Marketing tools to acquire Traffic and Business Leads

6 lectures • 23min

  • Creating A Targeted Facebook Group

    Create a targeted Facebook group to engage potential customers by using interest-based naming, private settings, cover image, and custom descriptions, then invite members and publish engaging, non-branded content.

    4:16

  • Creating A Facebook Content Marketing Calendar And Scheduling Posts

    Learn to build a Facebook content marketing calendar and automate posting to two posts per day, optimizing engagement by identifying topics and the best posting times.

    4:14

  • Using Facebook Live To Boost Engagement And Product Awareness

    Learn how to go live on Facebook to boost engagement and product awareness by sharing to a page, crafting descriptions with keywords, and using polls to engage viewers.

    3:12

  • Collecting Leads With A Facebook Giveaway campaign

    Learn to generate leads with a Facebook giveaway campaign by using Gleam to set up a captcha-protected giveaway that collects emails and page likes, and launches with sharing options.

    3:13

  • Integrating A Lead Capture Campaign On Your Facebook Page

    2:35

  • Creating A Facebook Web Traffic Ad

    Learn to create a Facebook traffic campaign that sends users from ads to your website by configuring ads manager, campaign objective, audience targeting, placements, budget, and ad creative.

    5:38
03

Facebook Marketing, Remarketing and Facebook Marketing Strategies

6 lectures • 28min

  • Creating A Facebook Remarketing Campaign

    Create a Facebook remarketing campaign by installing the pixel on your site, configure a conversions objective in Ads Manager, and retarget visitors with your post.

    5:07

  • The Perfect Facebook Marketing Plan

    Develop a streamlined Facebook marketing plan for 2020 and beyond by setting realistic, achievable goals, defining your ideal audience, building engagement, scheduling content, and strategic use of ads.

    5:10

  • Latest Facebook Marketing Strategies For Local Businesses

    Discover how local businesses boost awareness, in-store traffic, and sales with Facebook marketing through collecting reviews, promoting events, curating local content, tagging locations, and offering time-limited offers.

    4:12

  • Crazy Ways To Make Traffic To Your Facebook Pages Explode

    Explore tactics to explode traffic to your Facebook pages, including email signature CTAs, email blasts, in-store promotions, and social sharing buttons. Engage with pages and groups while optimizing for mobile.

    4:28

  • Latest Facebook Contest Ideas To Try

    Discover innovative Facebook contest ideas, like caption contests, photo contests, and user-generated content, to boost engagement, grow followers, and build brand loyalty through likes, comments, and shares.

    4:42

  • Latest Facebook Marketing Trends To Keep An Eye On

    Explore future-proof Facebook marketing trends, including automation, AI, automatic placements, and mobile-first ad changes. Harness stories, video with captions, and Facebook Messenger ads with chatbots to boost engagement and efficiency.

    4:43
04

Wrapping it up with Facebook Marketing

5 lectures • 21min

  • Latest Facebook Marketing Do’s And Don’ts

    Maintain a posting schedule with engaging visuals, ask questions to spark conversation, test ads, boost top posts, and integrate shopping while tracking results with Facebook insights.

    4:31

  • Latest Facebook Marketing Premium Tools And Services To Consider

    Discover a premium suite of Facebook marketing tools and services that streamline scheduling, reports, and engagement, with contests, leads, analytics, and automation across platforms like Agora Pulse and Post Planner.

    4:42

  • Latest Facebook Marketing Success Stories

    Study real Facebook marketing success stories across traffic, lead generation, and conversion campaigns, including brand awareness, video ads, messenger campaigns, and optimized posts.

    5:23

  • Latest Facebook Marketing Frequently Asked Questions

    Master when to use Facebook marketing versus advertising, and target the right audience for profitable campaigns. Discover crossposting, sign-up tab optimization, lead capture tips, and practical tools.

    3:30

  • BONUS LECTURE

    Early Bird Discount on our Mini MBA in Digital Marketing!

    3:16