Course Curriculum

Facebook Marketing for Beginners

10sections
10lectures
1h 14mtotal

What you’ll learn

  • Master the fundamentals of Facebook Marketing

  • Create and optimize a professional Facebook business page

  • Understand how the Facebook algorithm works

  • Build effective content marketing strategies

  • Create engaging posts, reels, and video content

  • Grow followers organically using proven growth strategies

  • Build and manage active Facebook communities and groups

  • Write compelling ad copy that increases conversions

  • Create custom audiences and lookalike audiences

  • Build high-converting landing pages

  • Understand important ad metrics like CTR, CPC, CPM, and ROAS

  • Optimize underperforming ad campaigns

  • Learn professional-level social media marketing strategies

  • Find and acquire marketing clients

  • Build a portfolio for freelancing or agency work

  • Learn pricing and client management strategies

  • Understand Facebook advertising policies and best practices

  • Create long-term social media growth strategies

  • Learn real-world digital marketing workflows

  • Build a profitable online marketing skillset for business or career growth

01

Introduction

1 lecture • 8min

  • Introduction

    Discover how Facebook evolved into a video-first, data-driven ecosystem and crack the algorithm with engaging videos, hybrid organic and paid strategies, and mastery of user intent.

    7:47
02

Setting Up Your Facebook Business Foundation

1 lecture • 7min

  • Setting Up Your Facebook Business Foundation

    Build a secure Facebook business foundation with a digital storefront, mastering the meta business suite, securing the business manager, and connecting a pixel-driven marketing ecosystem with domain verification and catalogs.

    6:37
03

Audience Research & Targeting

1 lecture • 8min

  • Audience Research & Targeting

    Learn to cut wasted ad spend by building a precise customer avatar and using layered Facebook targeting—core, custom, and lookalike audiences—guided by data and competitive insights.

    7:57
04

Content Strategy for Facebook

1 lecture • 6min

  • Content Strategy for Facebook

    Master a value-driven Facebook content strategy with the 80-20 rule, five content types, a three-second hook, and storytelling to boost engagement and conversions.

    6:07
05

Facebook Organic Growth Strategies

1 lecture • 8min

  • Facebook Organic Growth Strategies

    Master organic growth on Facebook by optimizing your storefront, delivering value-driven content, and building active groups. Scale through cross-promotion and repurposed content to convert engagement into loyal followers.

    8:21
06

Introduction to Facebook Ads

1 lecture • 8min

  • Introduction to Facebook Ads

    Master a structured approach to Facebook ads: use the ads manager, apply a three-level campaign structure, set clear objectives, manage budgets, test, and analyze CTR, CPC, CPM, and ROAS.

    8:21
07

Creating High-Converting Facebook Ads

1 lecture • 7min

  • Creating High-Converting Facebook Ads

    Learn to craft high-converting Facebook ads by writing emotionally triggered copy, designing scroll-stopping visuals, selecting formats and placements, and applying a six-step, data-driven, A/B tested framework.

    7:29
08

Advanced Targeting & Retargeting

1 lecture • 7min

  • Advanced Targeting & Retargeting

    Learn advanced Facebook targeting with the pixel, retargeting, custom audiences, lookalikes, and a funnel plan to scale using a 60-25-15 budget.

    6:55
09

Sales Funnels & Lead Generation

1 lecture • 7min

  • Sales Funnels & Lead Generation

    Discover how to build a high converting sales funnel that moves strangers from awareness to action, captures leads on Facebook, and nurtures them to conversion.

    7:14
10

Analytics & Performance Optimization

1 lecture • 8min

  • Analytics & Performance Optimization

    Learn to move from guesswork to data-driven decisions using ad analytics, KPIs, diagnosing issues, and scaling profitable Facebook campaigns.

    7:40