Course Curriculum

Facebook Blueprint

6sections
74lectures
5h 1mtotal

What you’ll learn

  • Create Stunning Facebook Pages That Attract Fans And Build Engagement

  • Understand The Role Of Your Profile & Cover Photo & Know How To Use Them To Your Advantage

  • Use A Unique Vanity URL To Promote Your Page On/Offline

  • Add Custom Tabs & Apps To Your Page For Custom Functionalities

  • Understand Facebook's Post Ranking Algorithm And Know How Each Factor Is Affected

  • Use Different Posting Strategies To Engage Your Audience

  • Make Use Of Native Video As The Most Sought After Type Of Content On Facebook

  • Create Your Own Content Calendar To Have An Organised Posting Strategy

  • Learn Secret Techniques To Boost Engagement

  • Organise Contests On Your Facebook Page To Boost Engagement And Create Raving Fans

  • Cross-Promote With Other Facebook Pages And Use Other Social Media Networks (Such As Twitter) In Conjunction With Your Facebook Page

  • Create Lead Generating Content Easily

  • Get 1,000s Of Targeted Fans Through The Use Of Facebook Ads

  • Know When It's Effective To Boost Posts

  • Design Facebook Ads Images That Convert

  • Build Your Own Custom Audience Using Your Existing LinkedIn Connections

01

Start Here

3 lectures • 8min

  • Introduction

    Explore from basics to advanced Facebook marketing techniques, including an introduction to Facebook ads, with a focus on targeted page likes, leads, traffic, and revenue.

    2:09

  • Important: Let's Get To Know Each Other!

    Foster a two-way conversation, ask questions, and share your background to tailor guidance and drive action; post an introduction and join the Facebook community to achieve tangible results.

    2:43

  • Objectives & Expectations

    Commit to step-by-step actions to build an attractive, engaging Facebook page with rich media and interactive posts, promoting growth and measurable results through soft techniques or ads.

    3:04
02

1 Hour Page Magnet Creation

13 lectures • 46min

  • Introduction

    Master the creation and customization of your Facebook page, including custom tabs and apps, to ensure a setup. Implement posting strategy, track fans, and boost engagement with calls to action.

    2:25

  • Facebook Page Creation

    Create a Facebook page, select the right type, upload a profile photo, optionally tailor audiences, and keep it unpublished until setup is complete.

    3:16

  • Optimising your Page first

    Upload a clear, brand-aligned profile photo sized 180 by 180 and optimize the about section to 150 characters, placing the main link at the top for mobile visibility.

    2:26

  • 7 Steps to an Amazing Cover Photo

    Create a visually compelling Facebook cover photo at 150 by 315, blending with the profile image, emphasizing four key calls to action, and including a trackable link.

    5:24

  • PDF: 7 Examples To Inspire Your Cover Photo Design

    3:00

  • What you Need to Know about Page Roles

    Learn how to assign Facebook page roles: admin, editor, moderator, advertiser, and analyst, define permissions, manage posts and ads, and access page analytics.

    2:43

  • How to Use Your Personal Account The Right Way

    Use your personal Facebook account with a page per terms of service, set a vanity URL in the about section, and feature yourself as the page owner to boost visibility.

    2:53

  • The Detail That Will Make A Huge Difference

    Set a recognizable Facebook page URL by reaching 25 likes, then change your username at facebook.com/username (only once) and use it on your card and signature to boost leads.

    2:40

  • Customising Your Facebook Page

    Customize your Facebook page by adding and ordering twelve tabs with iframe apps to showcase menus, offers, and products, and drive lead generation through emails, contests, and coupons.

    3:55

  • Custom Tab Creation

    Learn to create a custom tab for a Facebook page using Page Modo, customize themes, edit header and content, add course listings with buy buttons, and publish the tab.

    7:14

  • Quick Guide: Facebook Apps

    Explore how Facebook tabs and apps boost page engagement with quizzes, polls, and contests, plus content scheduling, RSS feeds, cross-network links, and video strategies for lead generation and sales.

    7:35

  • PDF: Facebook Apps Resource Toolkit

    1:00

  • Do This Before Moving On!

    Post a discussion now to start a conversation, ask questions, and fuel your learning with curiosity. I’m here to help you reach your objectives quickly.

    1:51
03

The Round-The-Clock Content Machine

13 lectures • 1hr 2min

  • Introduction

    Master posting strategies to generate engagement with your fans on your Facebook page, using a content calendar to craft consistent, engaging posts.

    0:57

  • Facebook Timeline Features You Must Be Aware Of

    Reorder tabs and apps, and use pinning, highlighting, and embedding to emphasize posts on your Facebook page. Enable messaging and milestones to boost engagement with proper milestone images.

    6:38

  • The Secret Algorithm

    Explore how Facebook's age rank algorithm balances affinity, weight, and time to determine feed visibility, and learn to optimize engagement and content strategy for pages and posts.

    4:13

  • The Guide to Posting Frequency

    Boost your Facebook page reach by posting two to three times a day and using text updates, photos, and links with clear calls to action and engaging visuals.

    5:35

  • The Content King of Social Media

    Prioritize native video on Facebook to boost engagement, using captivating first frames, strong visuals, raw spontaneous content, calls to action, and embeds with insights.

    7:55

  • The Importance of a Content Calendar

    Plan a specific content calendar to organize your Facebook posts, scheduling two to three daily updates and separate campaigns, events, and promotions for targeted, efficient posting.

    2:42

  • PDF & XLS: Content Calendar Sample (Spreadsheet attached as Resource)

    1:00

  • 7 Creative Ways to Boost Engagement

    Boost engagement on your Facebook page by using proven tactics like custom images for link previews, strategic tagging, hashtags, testimonials, native video, questions, exclusive content, and fan rewards.

    7:32

  • The Secret Technique for More Engagement

    Guide your fans to enable notifications on your Facebook page to boost engagement, using a clear call to action and a quick screen share demonstration.

    3:03

  • Why Hosting a Contest is Hot

    Host contests with brand-related prizes to boost engagement and collect genuine fan content, as shown by Dove, sports center, and Yosemite scenic wonders.

    4:46

  • Here's How You Can Host a Contest

    Select contest types, use third-party tools to build a Facebook page tab contest, and capture leads with email signups, photos, or referrals, then promote and analyze results.

    6:48

  • How To: Create Facebook Contests

    Learn to create Facebook contests using Wishpond, configuring a photo contest with AB split tests, branding options, and entry forms, plus scheduling and a free trial to gauge results.

    5:46

  • Insights & Analytics

    Explore Facebook insights to measure page analytics across tabs such as overview, likes, reach, visits, people, and posts, and use demographics and traffic data to optimize content.

    4:50
04

Promoting Your Facebook Page

6 lectures • 23min

  • Invite All Your Friends

    Establish your Facebook page by manually inviting all your friends to like it, because organic reach is shrinking and initial likes kickstart engagement.

    2:09

  • How To Make People Aware Of Your Page

    Explore passive strategies to boost awareness of your Facebook page, including vanity URL in signatures, clickable images, a QR code, business cards, and social plugins with clear calls to action.

    6:18

  • Integrate Your Page With Twitter

    Connect your Facebook page to Twitter to auto-post updates with shortened links back to Facebook. Monitor Twitter analytics, prioritize your own content, and use hashtags to boost cross-post visibility.

    3:41

  • The Secret Cross Promotion Tactic

    Learn how to grow your audience by cross-promoting with complementary pages, featuring each other, and coordinating contests, giveaways, and comments from your page to reach the right fans.

    3:24

  • How To Create Lead Generating Content

    Learn how to generate leads on Facebook by using form tabs, contests, and ads, and convert engagement into email signups or sales through strong calls to action and valuable content.

    6:13

  • Important: This Will Only Take You 2 Minutes

    Leave an honest review to share your thoughts on this course in under 30 seconds and help improve its image while motivating more high quality content.

    1:29
05

Facebook Ads Bootcamp

7 lectures • 35min

  • Introduction

    Explore how Facebook ads drive growth, from boosting posts to targeted campaigns. Learn elements like audience targeting, imagery, and ad pricing to maximize performance.

    1:41

  • The Simplest & Quickest Ads Technique

    Boost posts to promote content on Facebook with a three-day lifespan and limited customization; wait 4–6 hours before boosting, pin the post, and analyze organic vs paid reach and cost.

    2:55

  • Ad Imagery Creation

    Design Facebook ad imagery at 1200 by 444 with six images and a border, test images, keep text under 20 percent, and prompt a yes with a call to action.

    7:09

  • Facebook Ad Creation Walkthrough

    Create a facebook ad from ads.facebook.com, selecting promote your page to gain page likes. Configure audiences, budgets, and placements, test multiple images, and optimize for page likes.

    7:42

  • Case Study: 1,806 Likes at 0.01 CPC

    Learn how to obtain cheap Facebook page likes via mobile news feed placements, targeted audiences, and image testing, while noting that page likes alone don’t guarantee leads.

    8:02

  • Creating Custom Audiences

    Leverage custom audiences by targeting existing contacts with emails or phone numbers, and explore LinkedIn data exports to grow these audiences for cost-efficient Facebook ads.

    3:17

  • Walkthrough to Custom Audiences

    Discover how to create Facebook custom audiences from LinkedIn connections and email lists, including exporting LinkedIn archives, then import via file, paste, or Mailchimp to target ads.

    4:08
06

Audio Lectures

32 lectures • 2hr 7min

  • Why Audio Lectures?

    Discover why audio lectures help you listen on the go, reinforce course concepts, save time, and download for anytime access.

    2:09

  • Audio #1: Introduction

    2:09

  • Audio #2: Objectives & Expectations

    3:04

  • Audio #3: Introduction To Page Creation

    2:25

  • Audio #4: Facebook Page Creation

    3:16

  • Audio #5: Optimise Your Page First

    2:26

  • Audio #6: 7 Steps To An Amazing Cover Photo

    5:24

  • Audio #7: What You Need To Know About Page Roles

    2:43

  • Audio #8: How To Use Your Personal Account The Right Way

    2:53

  • Audio #9: The Detail That Will Make A Huge Difference

    2:40

  • Audio #10: Customising Your Facebook Page

    3:55

  • Audio #11: Custom Tab Creation

    1:58

  • Audio #12: Quick Guide - Facebook Apps

    7:35

  • Audio #13: Introduction To Round-The-Clock Content Machine

    0:57

  • Audio #14: Facebook Timeline Features To Be Aware Of

    6:38

  • Audio #15: The Secret Algorithm

    4:13

  • Audio #16: The Guide To Posting Frequency

    5:35

  • Audio #17: The Content King Of Social Media

    7:55

  • Audio #18: The Importance Of A Content Calendar

    2:42

  • Audio #19: 7 Creative Ways To Boost Engagement

    7:32

  • Audio #20: The Secret Technique For More Engagement

    3:03

  • Audio #21: Why Hosting A Contest Is Hot

    4:46

  • Audio #22: Here's How You Can Host A Contest

    6:48

  • Audio #23: Insights & Analytics

    4:50

  • Audio #24: Invite All Your Friends

    2:09

  • Audio #25: How To Make People Aware Of Your Page

    6:18

  • Audio #26: Integrate your Page With Twitter

    3:41

  • Audio #27: The Secret Cross Promotion Tactic

    3:24

  • Audio #28: How To Create Lead Generating Content

    6:13

  • Audio #29: Introduction To Facebook Ads Bootcamp

    1:41

  • Audio #30: The Simplest And Quickest Ads Technique

    2:55

  • Audio #31: Creating Custom Audiences

    3:17