Course Curriculum

Facebook Ads & Google Ads Marketing for beginners

6sections

14lectures

2h 9mtotal

What you’ll learn

Commuinty

Activity
Millions In Ecommerce Sales With Facebook Ads

Explore how Facebook ads drive ecommerce sales by examining ad account performance, with high unit sales, revenue generation, and the impact of lifetime versus three-month metrics.

0:46
Making your first ad With Facebook New Interface

Navigate Facebook's new interface to create posts, manage publishing tools and studio, and leverage resources to run basic campaigns, including scheduling posts for Facebook and Instagram.

4:01
5 Minute Facebook Ad

Launch a quick Facebook ad targeting Karachi within 15 miles using restaurant keywords and audience suggestions to reach thousands. Set a short budget with automatic placements for a beginner-friendly campaign.

4:45
how to run a Facebook ad campaign

Learn to set up a Facebook ad campaign in Ads Manager, choose an objective, target audiences, set budgets, and create single image, video, or slide show ads.

19:37
Marketing Funnel

Learn how to create a Facebook ads marketing plan by mapping the customer journey through awareness, consideration, and conversion, and use Facebook objectives to drive business goals with compelling campaigns.

4:10

Facebook Ad Objectives Explained

Facebook ad objectives explained: uncover how brand awareness and reach shape your marketing funnel, and how traffic, engagement, app installs, and video views drive results.

3:48
Facebook Ad Objective - Consideration

Explore Facebook ad objectives under consideration, including traffic, engagement, app installs, lead generation, and messages, and learn how Facebook optimizes ads for specific actions.

10:37
facebook advertising planning - target audience

Identify and segment your target audience for Facebook ads by retargeting page visitors and reaching new users, using demographic filters (e.g., ages 20–40) and local ad settings to tailor campaigns.

2:46

facebook ads planning -how to achieve business goals & strategy

Grow your Facebook fan base, boost brand awareness, and drive engagement and sales using page likes campaigns, reach and brand awareness ads, and targeted product promotions.

5:48
Creating Action Plan & budget breakdown

Outline an action plan for Facebook advertising, combining ads with organic posts to boost page likes, reach awareness and consideration, and detail a weekly budget.

5:31

Creating Your Event On Facebook Page

Create a new public Facebook event from your page by entering details and uploading media. Set the host, category, date, and a clear description to attract attendees and manage reservations.

6:47

Google Ads & Seo Crash Course- 50 Minutes

Learn how to set up Google ads campaigns, choose goals from sales to brand awareness, and optimize with search, display, and keyword strategies including broad, phrase, and exact matches.

58:15