Course Curriculum

Facebook Page Growth Hero

10sections
35lectures
2h 12mtotal

What you’ll learn

  • Facebook marketing

  • Social Media Marketing

  • Growing Facebook Pages

  • Selling on Facebook

01

Getting Started with Facebook Pages

4 lectures • 15min

  • What are Facebook Pages?

    Discover how Facebook pages serve as free, authentic hubs for brands to reach over two billion users, build social proof, and boost engagement with posts, videos, stories, and live videos.

    4:03

  • Your business on Facebook

    Build your online presence on Facebook by creating an engaging business page, replying within 24 hours, and prompting interactions that drive website traffic and sales.

    3:18

  • How can you profit from Facebook pages

    Discover how to profit from Facebook pages by using stream ads, brand collaborations, fan subscriptions, and selling products or affiliate links while meeting eligibility requirements.

    4:26

  • How to Use this Course

    Finish every bite-sized video in this course to earn a certificate and become a Facebook marketing hero, then join the Winning Would Technik Force community for ongoing support.

    2:52
02

Setting up your Facebook Page

5 lectures • 22min

  • Creating a Facebook Business Page

    Create a Facebook business page by logging into your personal profile, entering your business name, selecting categories, adding a description, uploading images, and publishing to reach more customers.

    3:24

  • Selecting the right kind of Facebook page for your business

    Learn to choose the right Facebook page category for your business to reach the right audience, using local business, product or brand categories and editing page info as needed.

    5:09

  • Updating your Business Information

    Update your Facebook page's business information by adding phone number, country code, website, email, hours, and location to improve credibility and help customers contact you.

    4:02

  • Optimizing your logo and cover photo

    Optimize your Facebook business page with a clear profile photo or logo and a branded cover photo; use 180x180 for profile and 820x320 for cover, in png or jpeg.

    4:04

  • Choosing your Username and Call-to-Action Button

    Choose a unique Facebook page username (minimum five characters) to create a custom URL and improve discoverability. Add a call-to-action button, such as follow or book now, to guide visitors.

    5:01
03

Managing your Facebook Page

5 lectures • 19min

  • Facebook Business Suite Overview

    Manage multiple Facebook pages and Instagram accounts in one place with Facebook business suite, post content, monitor insights, and use the inbox for messages with automated responses and ads.

    3:48

  • Facebook page templates

    Learn to apply Facebook page templates to control top tabs and their order, attracting visitors to like and follow, and tailor shopping, events, and services templates to highlight key info.

    3:57

  • Setup a Shop Tab on your Page

    Set up a shop tab on your Facebook page to showcase products and reach customers. Choose a checkout method and connect a catalog to manage inventory.

    3:47

  • Adding Items to your Catalog

    Add items to your Facebook catalog using the catalog manager, choosing manual or CSV upload for bulk listings, with photo requirements, item details, pricing, and visibility options.

    4:02

  • Sharing workload with your team using Roles

    Learn how to share workload on your Facebook business page by assigning team roles—admin, editor, moderator, advertiser, and analyst—ensuring secure, efficient page management.

    3:40
04

Growing your Facebook Page

4 lectures • 14min

  • Invite People to Like your Page

    Go to your page, open more options, and invite friends to like your page; select recipients, monitor invited status, and limit invites to up to 25 per day.

    3:48

  • Share relevant posts from blogs

    Boost your Facebook page growth by sharing relevant blog posts, linking quality blogs, and promoting informative content that resonates with your niche, builds brand exposure, and attracts followers.

    3:30

  • Promote your page on your site & emails

    Promote your Facebook page on your website and in emails by embedding social icons and share buttons, driving likes, follows, and traffic from blog readers and subscribers.

    3:26

  • Using Memes to go viral

    Learn how to use memes to grow a Facebook page and spark viral sharing by crafting relatable, humorous messages, with guidance on licensing, brand alignment, and practical meme tools.

    3:11
05

Creating Good Content

3 lectures • 11min

  • Sharing high-quality photos

    Learn to share high-quality photos on your Facebook page by avoiding compression and using Facebook's recommended image sizes to boost engagement and ensure the file stays under 100 KB.

    3:51

  • Uploading videos to increase viewers

    Upload high quality and native Facebook videos to boost views, engagement, and conversions, emphasizing compelling first three seconds, how-to formats, and vertical, landscape, or square orientations.

    3:51

  • Scheduling Posts to save time

    Schedule Facebook posts in advance to save time using the publishing tools and calendar. Upload content, edit media, and schedule or publish now, with third-party options like Sprout Social.

    3:22
06

Engaging your audience

6 lectures • 22min

  • How to get more likes and comments on your posts

    Boost engagement on Facebook by posting long, engaging videos (at least three minutes) and relatable images with text. Post about customer orders, promotions, and open-ended questions to invite engagement.

    4:14

  • Community content on your page

    Explore how to use community content on your page to track engagement, identify top fans, manage user-shared posts and groups, and leverage customer content to grow followers.

    3:13

  • Getting positive reviews on your Page

    Discover how to grow your Facebook page with positive reviews and recommendations, build trust, boost star ratings, and attract customers through easy review incentives and links.

    3:36

  • Engaging with your audience on messenger

    Engage your audience on Messenger by configuring automated greetings, FAQs, and custom questions to capture customer inquiries, collect contact details, and guide them toward promotions and delivery options.

    4:10

  • Top fan badge

    Discover how the top fan badge rewards active followers on your page and how to enable it. Maintain engagement by satisfying the 10,000 followers and 28-day requirements.

    3:47

  • Connecting your page to Whatsapp

    Connect your Facebook page to WhatsApp to display your WhatsApp number, enable a call-to-action button, and redirect visitors to WhatsApp or WhatsApp Web for messaging and ads.

    3:27
07

Growing Your Page With Paid Promotions

3 lectures • 11min

  • Organic and Paid Promotions

    Explore organic and paid promotions on Facebook, comparing free reach, boosting posts, targeting audiences, and measuring conversions to grow your page.

    3:41

  • Boost a Post to Reach more Audiences

    Boost a post on your Facebook page to reach more audiences by selecting content to boost, setting goals, audience targeting, duration, and budget, with previews and engagement options.

    3:47

  • Creating ads to Increase Page Likes

    Create a Facebook like campaign by running paid ads to promote your page to a targeted audience, then set the budget and duration to boost likes.

    3:30
08

Facebook Stories

2 lectures • 7min

  • Using Stories to reach more audience

    Use Facebook stories to showcase products and boost reach by appearing in followers' feeds, increasing engagement, brand awareness, and sales through 24-hour stories and video segmentation.

    3:34

  • Promoting your Brand as Stories

    Promote your brand with Facebook stories to reach mobile audiences and showcase products. Measure story insights to optimize engagement and expand reach with ads.

    3:27
09

Facebook Page Marketing Strategies

2 lectures • 8min

  • Conduct Contests to get more Subscribers

    Conduct contests on your Facebook page to grow subscribers by offering a relevant prize, clear entry rules, and cross-platform sharing, with brand collaborations to expand reach.

    3:56

  • Collaborate with Another Brand or Influencer

    Collaborate with another brand or influencer to expand reach and attract a targeted audience on Facebook. Learn how to choose partners, promote products, and generate leads and sales.

    3:40
10

Facebook Pages Tools

1 lecture • 4min

  • Using LiveCaster to Livestream Pre-Recorded videos

    Learn to use live caster to livestream pre-recorded videos on Facebook pages, boosting engagement and reach by leveraging live videos, notifications, and easy scheduling.

    3:53