Course Curriculum

Facebook Marketing: A Step-by-Step to Your First 1000 Fans!

8sections
49lectures
9h 54mtotal

What you’ll learn

  • Get a Meaningful understanding of What Facebook is and does

  • Understand the Purpose of your Facebook page

  • Learn the most empowering mindsets to embody

  • Learn the 5 critical elements of every fan page

  • Optimize your Page name to convert more fans

  • Optimize your Pictures to convert more fans

  • Optimize your Desriptions to convert more fans

  • Optimize your Apps and Tabs to convert more fans

  • How to utilise existing content to maximise Likes

  • Learn the purpose of your Facebook content

  • Discover how NOT to get Facebook likes

  • Learn the most effective strategies to attracting relevant and genuine Facebook Fans

  • Understand the Facebook Newsfeed Algorithm

  • And Consequentially post content to take advantage of the Newsfeed algorithm

  • How to discover your Facebook voice?

  • How to excel with customer service

  • How to use your Facebook like momentum to accelerate you to your goals

  • Advanced Facebook Like strategies

  • How to interpret and respond to Facebook insights

  • How to be in control and leverage your Facebook Fans

01

Facebook Course Introduction and Overview

3 lectures • 26min

  • WELCOME! It's hard to believe just how SIMPLE getting your FIRST 1000 FANS is!

    1:17

  • A Birds Eye Overview of Our Facebook Fan Journey

    Kick off your journey to a thousand fans by mastering module-based strategies to optimize your page, post engaging content, and track insights.

    3:57

  • An Introduction of Facebook and Facebook Pages [Beginners / Intermediate]

    An introduction to Module 1 and an content overview of the entire module. A brief outline of what Facebook pages are and how they work Why have a Facebook page and what is it's purpose? (It is important to know your purpose in order to always keep your actions in line with your goals Why use Facebook as a social media platform? The 3 most important mindsets to have in order to achieve your Facebook goals most efficiently. An overview of our game plan!

    20:59
02

Establish an Optimized Facebook Page

11 lectures • 46min

  • Module 2: Introduction and Contents

    An introduction to Module 2 and an content overview of the entire module.

    1:16

  • 5 Critical Elements of your Facebook Page

    An overview of the 5 critical elements of your Facebook Fan page

    0:59

  • Create your Facebook Page

    A walkthrough and understanding on how to create your Facebook page skeleton to optimize as we progress through the module.

    3:15

  • Choosing your Facebook Page Name

    How to optimize your Facebook Page name for your business and it's purpose

    2:18

  • Optimize your Facebook Profile and Header Pictures

    How to optimize the graphics on your Facebook pages

    11:13

  • Optimize your Facebook Page Description

    How to optimize your Facebook Page Description for your business, search results and effectively describing your page

    4:20

  • Creating Facebook Apps and Tabs

    What are Facebook Apps and Tabs, and what are they commonly used for?

    4:20

  • Facebook Page Settings and Preferences

    What are you Facebook settings and preferences and how they can be used to suit your needs.

    5:15

  • Facebook Milestones and Existing Content

    How to optimize your Facebook Page Milestones and existing content for interaction and increased likes when your page is new.

    2:02

  • Claiming a Facebook Vanity URL

    The benefits of claiming a Facebook Vanity URL.

    1:07

  • Case study - Live optimizing of a Facebook page

    Lets update our pages together! I am going from my "Page skeleton" to a fully optimized and appealing fan page and showing you exactly how to do it in this video.

    9:57
03

Finding and Posting Engaging Facebook Content

9 lectures • 57min

  • Module 3: Introduction and Contents

    An introduction to Module 3 and an content overview of the entire module.

    1:24

  • The Purpose of your Facebook Content

    What is the purpose of each specific piece of content that you post? Is it to Engage on Guide?

    3:27

  • Different types of Facebook Content

    What are the different types of Facebook content

    2:47

  • The Facebook Newsfeed Algorithm

    Understanding how Facebook decides what appears on individuals news feeds and why.

    14:44

  • Hacking the Facebook Newsfeed Algorithm

    How to optimize your Facebook updates to take advantage of the Facebook News feed algoritms

    13:40

  • Top 3 Facebook Engagement Strategies

    The top 3 Facebook strategies to getting more interaction of your status updates and edges.

    7:22

  • Create a Facebook Content Calendar

    How to schedule content to miminize your time spent posting, while maintaining variety and quality content.

    3:45

  • Find the Best Facebook Content

    Where and how to find the best Facebook content

    7:27

  • Highlight and Pin Facebook Content

    How to highlight and Pin posted content on your page.

    2:36
04

Get your First Facebook Likes

12 lectures • 47min

  • Module 4: Introduction and Contents

    An introduction to Module 4 and an content overview of the entire module.

    1:05

  • The Value of a Facebook Like

    The true value of a Facebook Like.

    2:04

  • How NOT to get Facebook Likes

    Strategies that I recommend you avoid using to get Facebook likes and why.

    3:17

  • Leverage Existing Facebook Friends

    How to get support and begin getting like from people who know and trust you

    4:01

  • Leverage Existing Customers

    How to leverage likes from people who have already expressed interest in your business or company.

    3:45

  • The 3 Most Overlooked Facebook Like Strategies

    The 3 most overlooked and underestimated strategies to getting likes that you have probably already heard of

    2:50

  • Offer Value

    How to ensure you have a fully optimized page that will guarantee you get more likes. Do this by offering value.

    3:57

  • Connect in Relevant Facebook Groups

    How to leverage relevant Facebook group communities to attract their fans to liking your page

    4:27

  • Relevant Facebook Community Power Strategy

    How to steal your competitors fans

    8:00

  • Your Facebook Voice

    Discovering and choosing your Facebook voice

    2:50

  • Excelling with Facebook Customer Service

    How to take advantage of Facebook as a public platform to demonstrate great customer service.

    4:35

  • Case Study - Live demonstration of getting likes

    Using my live page to demonstrate some of the theory in this module! Getting 155 likes in 24 hours.

    6:06
05

Grow your Facebook Likes

3 lectures • 8min

  • Module 5: Introduction and Contents

    Introduction and contents overview of module 5 - growing your Facebook likes

    1:12

  • Facebook Page Cross Promotion

    How to cross promote your page using other fan pages!

    2:41

  • Facebook Parallel Interest Page

    Unique strategy to attracting more likers into your total Fanbase

    4:20
06

Review and Adapt to Facebook Insights

4 lectures • 14min

  • Module 6: Introduction and Contents

    An introduction to Module 6 and an content overview of the entire module.

    0:52

  • An Outline of Facebook Insights

    A live walkthrough of each category of Facebook insights

    4:42

  • Interpreting your Facebook Insights

    What is the most useful and actionable data in your Facebook insights?

    6:54

  • Creating Facebook Insights Action Steps

    What questions to consistently ask yourself to keep you on track

    1:13
07

Slides and Resources

6 lectures • 6hr 34min

  • MOD 1: Outline of Facebook Pages, Your Page Purpose and Empowering Mindsets

    Learn and understand Facebook Pages

    1:02:00

  • MOD 2: Create and Fully Optimize your Facebook Page

    Creating your page and making sure it is optimized aesthetically and functionally

    1:22:00

  • MOD 3: How to find and post the best facebook content for engagement

    How to find and post the BEST Facebook content to increase your engagement!

    2:22:00

  • MOD 4: Getting your First Facebook Likes and Building Momentum

    Strategies to getting your first Facebook likes and build you fan base towards our goals!

    1:33:00

  • MOD 5: Grow your Likes and Use your Facebook Momentum

    Grow your likes and use facebook momentum to achieve your Facebook goals in the fastest way possible.

    7:00

  • MOD 6: Using Facebook insights to be more efficient in achieving your goals

    How to use your Facebook insights to ensure you are posting fully optimized content.

    8:00
08

Frequently Asked Questions (FAQ's)

1 lecture • 2min

  • How do I use my Facebook Cover/Header CTA?

    A demonstration of how to take advantage of Facebooks latest Call To Action feature in the Cover image of your page.

    2:00