Course Curriculum

Facebook Retargeting Pro (PPC Advertising)

4sections
16lectures
44mtotal

What you’ll learn

  • Advanced understanding of Facebook Retargeting Technology

  • How to use retargeting for your specific industry

  • Ability to launch a retargeting campaign

  • Access to expanding library of industry-specific strategies

  • Request additional content

  • Launch the pants off their products with little extra work

01

Welcome!

2 lectures • 3min

  • Introduction

    Hi. I'm Alex, and I'm going to teach you why Facebook Retargeting is the most targeted way to boost sales, engage with your exact audience, and increase attendance to your events... or whatever else it is you're trying to do. I've been using Facebook Advertising and Retargeting now for 2 years, and have made a big impact on program sales for the company I've worked for. Starting from nothing, I've been reading everything I can find on strategies, and have tested then regularly with real customers to show real results. My latest campaign had a 792% ROI. Now, I'm at the point where there aren't trainings teaching what it is I've learned, so I've decided it's time to share my knowledge. In taking this course, I assume that you're familiar with Facebook advertising, and that you have a website. If you're not yet familiar with Facebook advertising, I recommend checking out Getting Started with Facebook Advertising from General Assembly– it's free and it's here on Udemy.

    1:15

  • What is retargeting?

    Retargeting is the practice of using cookies to continue engagement with your website visitors after they've left your website. Through Facebook, you're able to display advertisements in the news feed and right sidebar of people who've left your website (specific pages), making for very targeted audiences.

    1:46
02

Getting started

3 lectures • 14min

  • Retargeting options explained

    IMPORTANT: Make sure that if your site loads mobile versions of your website with a specific URL that you also setup your retargeting rules to include those versions of the webpages.

    7:59

  • Where to find it in Facebook

    1:32

  • Generating & implementing your retargeting pixel

    Here's Facebook's guide on Website Custom Audiences . It's really useful for understanding the setup process and the options. When you want to verify that Facebook is receiving data from your pixel, you can use the Facebook Pixel Helper , which is a sweet little Chrome extension that tells you if a pixel is detected on a given website.

    4:00
03

Strategies

4 lectures • 7min

  • Retargeting website visitors

    Did someone visit your sales page and then navigate away? Maybe you're hosting an event (online or offline) and they puttered around but didn't commit. You can show them ads, trying to bring them back to reconsider or remind them.

    0:34

  • Re-engaging past visitors

    If someone comes to your site, but hasn't in a while, then it might be time to reach out to them so they know you still exist. Maybe you release a monthly blog post, and people need a little nudge to know it's out. This could be the strategy for you.

    2:08

  • Retargeting people who didn't opt-in to your email list

    Think about your customer funnel in terms of webpages. If you're having someone signup for your mailing list, then maybe you're directing them to a landing page where they enter their info, and then to a thankyou page after registration. In this case, you're able to take advantage of the "this page, not that page" retargeting, and only target people who've visited your opt-in page, but NOT your thankyou page. This will ensure you're not wasting time marketing to people who've already joined your mailing list.

    1:42

  • Retargeting people who didn't purchase your product

    2:17
04

Industry-specific examples

7 lectures • 21min

  • Retargeting for online product launches

    6:11

  • Retargeting for blogs

    Use Facebook retargeting to bring blog visitors back for new installments and posts. Build precise audience segments with page visits, custom combinations, and exclusions to reengage readers and build trust.

    3:10

  • Retargeting for events

    2:47

  • Retargeting for graphic designers & web designers

    Retarget visitors of your project and query form page on Facebook to show design examples and prompt them to send a query, while excluding those who already contacted you.

    1:18

  • Retargeting for musicians

    Learn how musicians can use retargeting on Facebook ads to reengage visitors from music, news, and booking pages with targeted updates about new releases, shows, and bookings.

    3:03

  • Retargeting for real estate agents or realtors

    1:54

  • Retargeting for politicians & elections

    2:43