Course Curriculum

Facebook Marketing – Marketing Your Business On Facebook

10sections
21lectures
1h 8mtotal

What you’ll learn

  • By the end of this course, you will be familiar with basic concepts about marketing using Facebook.

  • You will learn about free methods of marketing as well as paid Facebook Ads.

01

Introduction

1 lecture • 4min

  • Introduction To Facebook Marketing

    This is a brief introduction to Facebook Marketing.

    3:31
02

Facebook Marketing For Free

5 lectures • 14min

  • How To Get Free Facebook Traffic

    In this lecture, we cover several "free" methods for generating targeted Facebook traffic to your business, website, or fanpage.

    3:49

  • Promoting Your Business On Facebook Groups

    In this lecture, we cover how to promote your business using Facebook Groups.

    1:38

  • Promoting Your Business On Facebook Pages

    In this lecture, we cover how to promote your business using Facebook Fanpages.

    2:31

  • Promoting Your Business On Facebook Marketplace

    Facebook also has a "Marketplace", which can be creatively used to promote your business.

    1:18

  • Posting About Your Business

    In this lecture, we cover how to best promote your business by posting on Facebook.

    4:50
03

Basics Of Advertising With Facebook Ads

1 lecture • 3min

  • Basics Of Advertising On Facebook

    In this lecture, we cover the basics of running Facebook Ads.

    2:51
04

Case Study - How Farmville Exploded Due To Facebook Ads

2 lectures • 6min

  • How Farmville Exploded Due To Facebook Ads

    In this lecture, we feature the Farmville Facebook game and show how it exploded on the scene due to the proper use of Facebook Ads.

    2:57

  • How To Add Your Review To This Course

    Enjoying this course? I sometimes get questions from students about how to leave a review for the course. This video walks you through the simple steps to posting a review for this course. Your review will be seen by future students and it is where you get to tell future students what you thought about this course. Your honest reviews are greatly appreciated!

    3:04
05

Understanding The Facebook Ads Platform

5 lectures • 20min

  • Understanding The Facebook Ad Platform

    In this lecture, I walk you through some of the key features of the Facebook Ads platform.

    1:42

  • Creating Your Facebook Ads

    In this lecture, we cover some of the basics of creating Facebook Ads.

    7:21

  • How To Track Facebook Ads

    Facebook has some great tracking features, perfect for a marketer who tests and tracks various ads against each other.

    4:59

  • Do Keywords Still Matter?

    The use of keywords is different on Facebook compared to on Google.

    1:48

  • What Can You Advertise On Facebook?

    In this lecture, we cover all the different things you can advertise on Facebook.

    4:38
06

Affiliate Marketing Case Study

1 lecture • 2min

  • Affiliate Marketing With Facebook

    In this lecture, I walk you through a case study of how I made money as an affiliate by using targeted Facebook Ads.

    1:30
07

Google Ads or Facebook Ads?

1 lecture • 4min

  • Google Ads vs. Facebook Ads

    Which is better? This lecture will explain the basic differences.

    3:49
08

Geting The Most From Facebook Ads

2 lectures • 4min

  • How To Maximize The Facebook Ads Platform

    Key tips and strategies for maximizing your ad experience are shown here.

    3:10

  • Advertising Your Facebook Page

    In this lecture, we cover the benefits of advertising your Facebook Page.

    1:10
09

Facebook Fanpage Tips

2 lectures • 11min

  • Facebook Marketing Tips

    In this lecture, we cover additional Facebook marketing tips.

    5:34

  • 6 Tips For Creating A Rockstar-Like Fanpage

    In this lecture, I show you 6 powerful strategies for creating a great fanpage. Also included here is a BONUS DOCUMENT featuring several of my Facebook Fanpages as examples.

    4:58
10

Facebook Rockstar Conclusion

1 lecture • 1min

  • Facebook Rockstar - Conclusion

    This lecture concludes the course. Thank you!

    0:29