Course Curriculum

Facebook & Viral Social Media Contests To Boost Engagement

4sections
15lectures
36mtotal

What you’ll learn

  • Boost social media engagement

  • More engagement will mean more loyal audience

  • More engagement will mean more sales

  • More engagement will mean more social sharing

  • More engagement will mean more referrals

  • More engagement will mean more business growth through web marketing

01

Social media contests course introduction

1 lecture • 2min

  • Social media contests course welcome and introduction

    Explore actionable Facebook and cross-platform social media contest strategies to boost engagement, followers, and shares, from quick post contests to 30-day campaigns, with examples and exercises.

    1:43
02

Main course content

11 lectures • 30min

  • Introduction to running contests

    Kick off this module by showing how to run social media contests to boost engagement and sharing. Use weekly contests, trivia, photos, and hashtags with email capture to grow followers.

    6:29

  • WALKTHROUGH of how to create a visual that gets attention to your contest

    Discover how to create an eye-catching contest visual with a free online editor by dragging in a bright image, adding bold text, and saving your graphic for social posts.

    3:16

  • Where to get unlimited inspiring photos to use in contest announcements

    Discover unlimited free beautiful images for contest announcements and social updates, learn to use advanced Google image search for free-to-use rights, and compare free options with paid stock sites.

    2:06

  • How to post your Facebook contest

    Set up a Facebook contest by posting a promotional announcement on your business page, uploading a visual with text, adding rules and eligibility, choosing feed or story, and boosting later.

    2:29

  • Facebook's contest policies

    Learn to follow Facebook's contest policies by posting clear rules and eligibility, avoiding sharing or tagging requests, and noting the promotion isn't officially sponsored by Facebook.

    1:34

  • Where to get free items to give away in your contests

    Identify free giveaway options like e-books, online courses, and videos, but evaluate quality before sharing; for higher quality, license paid content or create your own to keep audience engagement.

    1:39

  • Really smart ways to announce the winner in a way that gets much more engagement

    Learn to announce contest winners by highlighting prize benefits and the next contest date, using scarcity or exclusivity and turning the announcement into a new contest via likes or comments.

    2:41

  • Different tools, apps and software to use to help you run contests

    Explore a range of social media contest tools for Facebook, Twitter and Instagram, comparing pricing, features, templates, and landing pages to run professional, engaging campaigns for small businesses and brands.

    4:58

  • Links to social tools mentioned in previous video

    0:16

  • EXAMPLES of successful social media contests and ongoing promotions

    Learn how big brands like EGNOS and the San Jose Sharks drive engagement through social media contests, user-generated recipe photos, and hashtag campaigns that build buzz.

    2:42

  • WORKSHEET and for creating your own contest SURPRISE

    Develop engagement by designing a surprise social media contest for your business, defining clear goals, realistic prizes, and a unique differentiating factor to spark participation.

    1:25
03

Extra tip for contests and virality

1 lecture • 4min

  • "Quotables" web marketing strategy to make customers promote your business

    Learn to boost traffic and seo by using the shareables and quotables strategy, adding quotable lines to content for easy social sharing. Create aha moments to spark tweets and shares.

    4:28
04

Conclusion

2 lectures • 1min

  • Course certificate: How to get it if you need it

    0:23

  • Bonus lecture: Next steps

    0:18