Course Curriculum

Facebook Page Marketing: Use It to Grow Your Business

10sections
36lectures
3h 37mtotal

What you’ll learn

  • How to DOMINATE Facebook Pages using them to grow your Business, generate more sales and increase exponentially the number of potential customers.

  • You will Learn How to Reach Thousands of People on Facebook.

  • You will Learn How to Create Super Optimized Facebook Pages for Your Business or Personal Use.

  • You will Learn the Top strategies to MONETIZE your Facebook Pages.

  • You will Learn How to Optimize Your Facebook Pages to Guarantee That You Are Reaching the Maximum Number of Followers Organically.

  • You will Learn How to Build Professional Landing Pages Inside Facebook (Using FREE software).

  • You will Learn How to Integrate Facebook With YouTube and Instagram Using Facebook Apps.

  • You will Learn How to use all the power of Facebook Call to Action, to drive Free traffic to your website, your social media platforms, your landing pages or any URL on the internet.

  • You will learn the best strategies to grow your Facebook page audience every day!

  • You will Learn how to Define Your Target Audience to Ensure That Your Ads Are Shown Only to People Who Are Interested in Your Products or Your Business and Avoiding Spending Money With Ads That Do Not Work.

  • and much, much more Facebook strategies!

01

First Steps

2 lectures • 6min

  • Welcome to the Course!

    Learn to create and optimize a Facebook page, monetize with proven strategies, and drive engaged traffic through landing pages, ads, organic reach, and data-driven audience insights.

    5:58

  • Join our community of students

    0:24
02

Creating a Facebook Page for your Business

6 lectures • 52min

  • Module Intro

    Learn to optimize your Facebook page for organic reach by selecting the right category, crafting a compelling cover and profile image, and using royalty-free images from top sites.

    1:31

  • Creating a Stunning Facebook Page for your Business

    Create and optimize a Facebook page from scratch by choosing the right category, naming it purposefully, and setting details to captivate followers and improve reach.

    10:31

  • Adding Essential information to your Facebook Page

    Add essential information to your Facebook page by completing general info, contact details, location, hours, categories, website, and mission to improve customer experience and boost reach.

    10:44

  • How to Choose the perfect Profile Image

    Learn to select the Facebook page profile image that strengthens brand identity, using a logo for business pages or a personal photo for public figures, with square upload tips.

    4:34

  • Creating Professional Facebook Cover Image for your Pages

    Create a professional Facebook cover by selecting a clean image and adding your website. Use Canva’s free templates and royalty-free images to design and export at 828 by 315 pixels.

    12:17

  • Getting Unlimited Royalty Free Images to Use on Facebook

    Explore free royalty-free images for your Facebook marketing, using photos licensed under Creative Commons zero, and learn where to download from Unsplash, Pixels, Pexels, and Pixabay.

    12:24

  • Create your "Facebook Page"

    Activity
03

Optimizing your Facebook Page

5 lectures • 21min

  • Module Intro

    Learn to optimize your Facebook page with keyword research and compelling descriptions. Set your target audience and update with new strategies to improve visibility.

    1:58

  • Free Tools to Do Keyword Research

    Discover the best keywords for your business using free keyword research tools, including the Google AdWords keyword tool, with or without a credit card.

    2:17

  • Discovering the Best Keywords for Your Business Using Google Adwords

    Identify top keywords with Google Keyword Planner to optimize your Facebook page description, using online courses, online classes, distance learning, online education, and related terms for better visibility.

    11:28

  • Create a Captivating Facebook Page Description

    Create a captivating Facebook page description using five or more keywords, explain what viewers gain, emphasize benefits of liking and following, and include your website.

    2:47

  • Getting your Facebook Page Username

    Select and test a Facebook page username to generate a direct url like facebook.com/your-username, and create it once your page reaches 25 likes.

    2:50

  • Optimizing your Facebook Page

    Activity
04

Facebook Page Settings

4 lectures • 22min

  • General Settings

    Explore and customize the general settings of your Facebook page, including visibility, audience targeting, permissions, and page moderation, to improve reach and manage content effectively.

    8:32

  • Messaging Settings

    Enable and customize Facebook page messaging settings to automate replies, greet visitors, and guide customers to your website or offers, while preparing for potential Messenger ads.

    3:20

  • Edit page Settings

    Learn to edit page settings by selecting and customizing templates, arranging the left menu tabs, and configuring call-to-action buttons to drive traffic to your YouTube channel and landing pages.

    4:17

  • All Facebook Page Settings

    Explore all Facebook page settings, including post attribution, notifications, page roles, audience targeting, cross-posting, Instagram linkage, page features, and shop payments.

    6:01
05

Facebook Page Apps

3 lectures • 10min

  • Module Intro

    Install apps on your Facebook page to connect services like YouTube and Instagram, enabling visitors to view content without leaving Facebook and boosting interactivity and business growth.

    1:31

  • Facebook Apps Links

    0:12

  • Facebook Page Apps, Installing and Optimizing Apps on your Facebook Page

    Learn how Facebook page apps promote content by installing Instagram and YouTube tabs on your page, using the apps gallery and top charts to choose integrations.

    8:14

  • Setting up Facebook Page Apps

    Activity
06

Facebook Page Profits

2 lectures • 13min

  • Module Intro

    Learn how to monetize and profit from your Facebook pages with nine proven strategies, see earnings examples, and implement these techniques in your business today.

    1:01

  • Top 9 Ways to Monetize your Facebook Page

    Discover nine ways to monetize your Facebook page, including affiliate products, a landing page, ads, and a Facebook shop. Leverage engagement to promote digital content, contests, and local businesses.

    12:03

  • Facebook Page Profits Implementation

    Activity
07

Facebook Landing Page

2 lectures • 12min

  • Module Intro

    Create a Facebook landing page inside Facebook, collect customers' names and emails, and grow your online or local business with 100 percent free software.

    0:56

  • Creating a Landing Page inside Facebook

    Create a Facebook page landing page to collect customers' name and email and deliver a free report using MailerLite; customize templates, fields, and integration, then publish on your page.

    11:26

  • Creating a Landing Page Inside Facebook

    Activity
08

Facebook Page Call-To-Action

1 lecture • 10min

  • How to Use Facebook's Call-to-Action Button to Skyrocket your Results

    Learn to configure Facebook's call-to-action button and choose options like book now, call now, or watch video to drive traffic and sales.

    9:33

  • Configuring your Facebook Call-To-Action Button

    Activity
09

Facebook Page Growth

10 lectures • 58min

  • Module Intro

    Learn to grow your Facebook page by reaching more people and 10x your reach with Facebook videos and Facebook Live events, while scheduling posts and optimizing content for exponential growth.

    0:55

  • Exploring Publishing Tools

    Explore Facebook page publishing tools to analyze post performance, reach, and engagement, and tailor content using audience insights, video versus image, and cross-posting for ads and landing pages.

    10:17

  • Scheduling Post to Save Time

    Learn how to grow your Facebook page by batching content and scheduling posts for the month using publishing tools to stay consistent, save time, and leverage the Facebook algorithm.

    4:48

  • Strategy to Spy on Your Competitors on Facebook

    Learn to spy on your competitors on Facebook to see what posts and polls engage audiences, using insights to compare engagement, post frequency, and video performance to grow your page.

    11:06

  • The Only Way to Guarantee Your Facebook Fans See ALL your Facebook Posts

    Discover how Facebook's algorithm affects post reach and how to guarantee followers see your updates. Apply see first settings, enable notifications, and pin posts to maximize visibility.

    9:37

  • Facebook Live! How this can help your Business

    Discover how to plan Facebook Live sessions, reach your followers with live video, notify them when you go live, and promote your ideas, products, and services.

    4:17

  • What do you need to do a Facebook Live?

    Use a Facebook app on your smartphone with a camera to start a Facebook Live, and consider external microphones for higher quality.

    3:25

  • Three ways to Reuse your Facebook Live Session for Ads or Posts

    Learn three ways to reuse a Facebook Live session for ads or posts: download and upload to YouTube, boost with engagement, and share in groups to grow your audience.

    5:32

  • Facebook Events! How this can help your Business

    Explore how Facebook events promote your business by inviting all page followers, showcasing social proof with attendees, and linking to landing pages, plus using Facebook ads to reach non-followers.

    2:56

  • Creating an Optimized Facebook Event

    Learn to create an optimized Facebook event from a group, set cover photo, name, location, date and time with links, and configure comments approval for local promotions.

    5:02

  • Growing your Facebook Page

    Activity
10

Facebook Page Statistics

1 lecture • 12min

  • Exploring Facebook Insights

    Explore Facebook insights to understand your audience and optimize ads. Analyze page views, reach, engagement, demographics, top posts, and traffic sources to grow your page and save on advertising.

    12:24