Course Curriculum

How to Create a Facebook Page and Crowd it With Likes

6sections
9lectures
59mtotal

What you’ll learn

  • Build a Facebook Fan Page from scratch.

  • Define a niche segment that guarantees your Fan Page an audience.

  • Choose a profile and cover photo that reflects your Page's identity.

  • Create custom tabs for your Page to reinforce content & reach your Page's Goal.

  • Manage your Fan Page and know exactly WHAT and WHEN to post.

  • Automate posts using Facebook inbuilt calendar to maximize productivity.

  • Master Facebook Insights feature to study demographics and select a target audience.

  • Optimize the content of your page according to your audience.

  • Use Facebook Ads to maximize your Page's reach and optimize it to fit your budget.

  • Get thousands of likes by creating a community and sharing content with your target audience (free techniques).

  • Keep increasing your Page's likes throughout time.

01

Introduction

1 lecture • 5min

  • Overview

    So you're interested in creating a Facebook page! Congratulations. On this course I'll show you exactly how to do it. My name is James and I run a page on Pitbulls. This courses depicts how I went from nothing to 33k likes, with some particular posts exceeding the 1,5k likes and 500 shares.

    4:59
02

Research & Set-up

2 lectures • 8min

  • Finding a Niche

    One of the most important steps when it comes to creating a Facebook page is choosing a Niche or selecting a group of people that share a common interest. There are many ways you can check if the page you're now a few steps away from building will have an actual audience to click the Like button. Here's how I did it and how you can do it too.

    4:07

  • Creating your Page

    If you're thinking : Ok, how do I get started? Here's exactly how to do it! There are many types of Fan Pages, one for brands, other for websites, celebrities, organizations and more. Pick exactly the category that best fits your Page and lets get started!

    4:10
03

Customization

2 lectures • 14min

  • Profile and Cover Images

    Someone said, don't judge a book by its cover , but that's not entirely true when it comes to Facebook Pages. Choosing the right profile pic and cover image is not something that should be taken lightly. After all, they reflect the identity of your Page. If you're no designer, do not worry. If you know who your audience is, you'll know exactly how to chose a front that is compelling for them.

    5:30

  • Custom Tabs

    Just like a website, Fan Pages can include Tabs . Tabs are sections that you can personalize to increase the interaction with your audience. I'll show you exactly how to add new Tabs and all the features you can include in them to amke sure you make the most out of your page.

    8:40
04

Engagement

2 lectures • 20min

  • Status Updates

    What's the main interaction source that a Fan Page has with it's Likers? Status Updates. Status updates are like blog entries which people can like, share or comment on. They drive the engagement with fans. Also, its the way you have to post your content. There are many things you can do with them, such as post pics and even schedule them to be posted ahead of time. Pay attention, cause there's a Quiz coming your way.

    10:18

  • Engagement Quiz

    Activity

  • Insights

    Finding a niche and defining a target audience is different from actually seeing the demographics of people interacting with the Page. The Facebook insights features gives you all the data you need to know about your Likers. Things, such as age, gender, location and time of interaction. All of this is useful data you can use to optimize your interaction with them. Oops, another quiz is coming ahead so keep an eye out.

    9:21
05

Growing your Page

1 lecture • 10min

  • Getting Fans

    Wow, we've talked a lot about how to create a solid Facebook Page with all the features, posting and insights we need to know.. but... what about the likes? There are free and paid ways to do this and in this video we cover both. I always suggest you invest, if possible, as little as $5 per day into growing your page, cause, you've got to spend money to make money, don't you? But if you're yet unsure of wanting to pull some cash from your pocket, stick to the free ways.

    9:30

  • Facebook Ads Quiz

    Activity
06

Conclusion

1 lecture • 2min

  • You've made it!

    Now you know all the basics to publish your own Facebook page (if you haven't started already)! If you enjoyed this course, please leave a review, this way you can let other know how this course helped you, or if you feel something else needs to be added, make sure to let me know. I hope this opportunity was informative and I have the feeling we will be meeting again, soon.

    2:23