Course Curriculum

FB Analytics (Beginners & Advanced): Fast Track Training

3sections
41lectures
1h 13mtotal

What you’ll learn

  • How to master Facebook Analytics - Beginners and Advanced methods

  • How To Optimize Results With Facebook Analytics

  • Brand New Over-The-Shoulder Video Series

01

FB Analytics For (Beginners): Fast Track Training

20 lectures • 37min

  • Overview - Beginners

    Explore Facebook analytics and learn how to maximize your advertising by using analytics.facebook.com, which unifies Facebook advertising resources and tracks platform changes.

    1:16

  • The Dashboard - Setting Up

    Navigate the analytics dashboard to select managed pages, create a group in omni channel analytics, and verify account ownership to unlock all elements; learn sharing resources between accounts in the next video.

    1:41

  • Moving Content Over - Part-1

    Access a Facebook pixel by creating or using a business manager, and share the pixel with a partner using their business ID and a partnership request.

    2:46

  • Moving Content Over - Part-2

    Open page settings, select page rules, and enter a name and email to assign admin rights. Confirm the invitation via the email link to access and manage the page.

    0:51

  • Facebook Analytics - Funnel Tracking

    Learn to set up a Facebook analytics funnel in Business Manager, define funnel steps like page views and purchases, and customize timing and demographics to analyze conversions.

    2:24

  • Creating Your Analytics Dashboard

    Create a group-specific analytics dashboard in Facebook analytics, add charts from selected events, save them, and view at-a-glance reports to analyze trends.

    1:26

  • Active Users Report

    Create an active users report in Facebook analytics by applying filters, selecting events such as page likes, refining by date, and adding the report to the dashboard.

    1:42

  • Revenue Tracking

    Track revenue with placed pixels and automated insights in the revenue section, using date ranges and audience filters (Android users or Instagram followers) to analyze interactions.

    2:09

  • Retention

    Track retention statistics in the group dashboard by showing how many users return after a first interaction using the pixel, dates, and filters. Compare periods to evaluate marketing effectiveness.

    2:02

  • Cohorts

    Explore cohorts in Facebook analytics to group users by activity across apps, pixels, and pages, and track behaviors such as added to cart and repeat purchases over time.

    2:08

  • Breakdowns

    Breakdowns let you analyze who takes action on your Facebook properties, showing page views by campaign and purchases by channels, with demographics like city, age, and gender.

    2:17

  • Journeys

    Explore how audiences travel through your marketing system with the journeys tab in Facebook analytics, tracing Android and Instagram paths and measuring conversions to purchases.

    2:08

  • Percentile

    Explore percentile analysis to measure user activity on events like page views and add to cart, revealing top percentiles and average values to customize charts.

    2:09

  • Events

    Explore the events tab to view exact numbers for each Facebook event, compare app installs, and apply filters to adjust time periods for precise marketing alignment.

    1:11

  • Overlap

    Explore how the overlap tab shows overlap between your sources and channels, with numbers of unique users in each set and intersections, including the top 10 percent of active users.

    1:57

  • Lifetime Value

    Learn how Facebook analytics computes a weighted lifetime value per user from purchases, with breakdowns by all users or purchasers, timeframes, and age, location, gender, and device.

    1:27

  • Demographics

    Explore demographics in the people tab of your analytics dashboard, viewing age, gender, country, city, and language. Use filters like Android users and purchases for targeted marketing insights.

    2:05

  • Technology

    Analyze how technology shapes user interactions by inspecting operating systems, app versions, devices, events, and categories in Facebook properties, then filter by country and demographics to tailor tech-dependent marketing.

    1:31

  • Settings

    Explore the analytics dashboard settings to view per-source analytics, adjust default time zone and currency for journeys, and manage user and entity settings with customizable insights and reports.

    1:58

  • Conclusion - Beginners

    Explore the Facebook analytics platform to track activity across Facebook and web properties, navigate setup and analyses, and use dashboards to assign dollar value to actions for identifying paying customers.

    1:23
02

FB Analytics (Advanced): Fast Track Training

20 lectures • 35min

  • Overview - Advanced

    Master how to navigate Facebook Business Manager and Facebook Events Manager to manage analytics and pixels, explore settings, and use these tools together to run ads with Facebook Ads Manager.

    0:58

  • Getting Started with the Setup

    Set logging on your properties and install the Facebook pixel to track website activities; name the pixel, create it, and install the WordPress plugin.

    2:20

  • Connecting To WordPress

    Connect a WordPress site to the Facebook pixel by uploading and activating a WordPress plugin. Enter the URL in the test dialog and verify events in the Facebook events manager.

    1:29

  • Connecting To Eventbrite

    Learn to connect Facebook pixel tracking with Eventbrite by enabling the partner program, adding your Facebook pixel ID to a specific event, and verifying tracking through the events manager.

    2:01

  • Connecting Offline Events

    Learn to set up offline events in Facebook's events manager, upload a CSP file with customer details, map data, and start matching offline purchases.

    2:33

  • Adding and Creating an Ad Account

    Assign offline events to an ad account, grant permissions to teammates or partners, and create or add ad accounts to ensure all users share the same privileges.

    1:46

  • Uploading Offline Event Data

    Refresh the page to remove ad account warnings, start the offline events upload, and review results as online events are tracked from the data in Facebook analytics.

    0:56

  • Creating a Custom Conversion

    Log actions with Facebook properties and custom pixels. Create a custom conversion in the events manager by selecting a web site event, naming it, and assigning a value (27 dollars).

    1:54

  • Creating Multiple Pixels

    Manage and create multiple pixels from your business manager, name each pixel uniquely, and prepare for tracking or retargeting through the configuration and installation steps.

    1:06

  • Adding Your Instagram Account

    Learn to add Instagram accounts to your Facebook business manager by navigating to business settings, entering Instagram usernames and passwords, connecting the account, and finishing setup.

    1:20

  • Lines of Business

    Create lines of business in your business manager to organize ad accounts, assets, people, and partners, then add apps, offline events, and pixels for streamlined Facebook activity.

    1:47

  • Managing People and Pages

    Add pages and people to your business manager, assign admin or employee access, and invite team members to manage your pages and assets within your Facebook account.

    1:52

  • Managing Projects

    Organize your work in Facebook business manager by creating projects, adding pages, accounts, apps, and Instagram accounts, and assigning assets to projects. Add people to project pages to control access.

    1:59

  • Creating System Users

    Create and configure a Facebook system user, assign assets like accounts, apps, and pages, set permissions, generate and attach an access token, and manage token scope.

    2:13

  • Adding a Pixel To Warrior Plus From the Business Manager

    Create a pixel in Business Manager, then add it to Warrior Plus to enable external tracking, using data sources and the pixel id.

    1:41

  • Lifetime Value

    Secure your brand by adding your domain in brand safety, verify ownership by uploading the verification file to your website root, and link the domain to your Facebook account.

    1:34

  • Integrations

    Grant and revoke page lead access for partners and CRM connections, then connect Facebook leads to MailChimp via Zapier, test the integration, and save.

    2:36

  • Block Lists

    Configure brand safety with block lists in business settings, upload text or CSP blacklist files, and apply them across all ad accounts to control where ads appear.

    1:52

  • Set Up Settings for Business Manager

    Set up and secure your business manager by managing payment methods, enabling two-factor authentication in the security center, and configuring admin access and notifications through the setup wizard.

    1:52

  • Conclusion - Advanced

    Concludes with setting up the business manager and adding partners. Connect pages and Instagram, organize lines of business, and track leads with crm using ads manager and events manager.

    1:26
03

Bonus Lecture: New Product List

1 lecture • 2min

  • Bonus Lecture: New Product List

    Combine the beginner and advanced fast track trainings into one course priced at twenty nine dollars and ninety nine cents, offering lifetime access and updated product lists in resources.

    1:31