Course Curriculum

How To Build A Brand On Social Media!

6sections
34lectures
1h 46mtotal

What you’ll learn

  • Know why **most social media marketers are unsuccessful**!

  • Build a brand on social media.

  • Create a social media feed that gets noticed and generates likes.

  • Know what to post on social media.

  • Create a "messaging mix" and attractive "everyday content".

  • Write a successful social media profile that serves as a content guide for your posts.

  • Understand two key Follower strategies for social media.

  • Understand the importance of outbound engagement.

01

Introduction

4 lectures • 14min

  • Intro

    •NOTES ABOUT THE TEACHING• I don't review, or preview in each video (in order to maximize your time) I move quickly (trying to keep the videos short in length). you may want to pause, rewind, or even re-watch a video Write it down! "What gets measured gets done!" Simple advice Duh! when you hear the advice it might sound so simple and obvious but few people rarely do it, or DO ALL OF IT! Practical tips Not about gaming the system hacking the algorithm (which also risks your account status) We focus on How to make great content and engagement Ask questions! I will try to provide ways for you to reach me, or reach a community group of people that are ready and willing to help! Social media changes quickly!!!!! will try to provide updates to all teaching as the landscape and steps for success change) There are exceptions to everything! this teaching series can’t cover every possible tweak. these are general rules for success.

    3:03

  • Who This Course Is For

    WHO THIS IS FOR ANYONE BUILDING A BRAND ON SOCIAL MEDIA building brand awareness building an online presence building personal brands influencer marketers affiliate marketers direct sales/MLM WHAT YOU CAN DO WITH THIS: build brand awareness position yourself for selling products/services, drive traffic (online or offline)

    0:51

  • Preface

    CONNECTION DISCOVERY SHARING

    4:32

  • Interruption-Based Advertising

    People reject interruption-based ads! Interruption-based ads are ALL UNWANTED, UNREQUESTED promotions Social platforms fiercely protect their idea of the optimum user experience Platforms balance two major feats: serving you content, and adding features that help you Connect, Discover, Share more and to serve you targeted ads Ads that are not relevant will hurt the overall user experience Social platforms serve you targeted ads and make serious money doing it They do not have sign up fees… This is the only way they make money If your feed feels more like a series of ads you are doing two things that go directly against the wishes of the platform owners: you are disturbing the user experience, and you are making money from your own ads (money that they do not get a cut of) PLATFORM OWNERS do not want marketers to ruin their social media experience, and they do not want people making money off their platform if they are not getting a fee for facilitating it. Steps the platforms are currently taking: Reducing the reach of your non-boosted posts Removing your posts Shutting down accounts (due to violating their user agreement) CONCLUSION Your social media is a business tool! But it just can't look or feel like one without running the risk of reducing the reach of your posts, having posts removed, or getting your account shut down Facebook admits that they already are severely reducing the reach of "organic posts”.... that's a fancy term for “posts you are not paying us to put in the feeds of others”…. this is why the key to building a brand on social media rests in your ability to NOT feel like you are not an unwanted interruption

    5:55
02

Profile Setup

6 lectures • 19min

  • The 2 Keys To Social Media Success

    THE TWO KEYS TO SOCIAL MEDIA SUCCESS: BUILD TRUST & MAKE CONNECTIONS I will repeat those two phrases many, many times It all boils down to these vital two steps It’s that simple You can even stop the videos now… you’re done. What you’ll see is these two keys are the filter for everything in this course. SOCIAL MEDIA TAKES TIME REVEAL your story, over time. Want you to think of your social media as if it’s a story Each post is like a new page, or a new chapter in your “book” about you/your brand

    1:19

  • Trust & Connection: Your Profile Picture

    TRUST POINT #1: your pic is the first step in building trust and making a connection Give me enough of a reason to “want to take your book off the shelf”

    3:55

  • Trust & Connection: Your Handle

    TRUST POINT #2: Your Handle

    2:21

  • Trust & Connection: Your Profile (Bio)

    Great Content Starts With Your Bio LET YOUR BIO BE YOUR CONTENT GUIDE

    5:42

  • Trust & Connection: Your Followers & Follower-Ratio

    Followers and "Follower Ratio"

    4:13

  • Legitimacy Test: Your Number of Posts

    TRUST POINT : Number of Posts

    1:40
03

Content Guide

8 lectures • 26min

  • The Key To Connection-Worthy Content

    PREDICTABILITY this is key for all brands CONTENT: people should know what you posted before posting it STYLE is predictable Your posting FREQUENCY: you want people to anticipate your posts you want your followers to tag you when they find your elements elsewhere your PROFILE BIO IS YOUR CONTENT GUIDE

    1:00

  • Content Guide: Your Signature Style

    SIGNATURE STYLE/BRANDED LOOK

    3:35

  • Content Guide: Your Messaging Mix

    WHAT TO POST: MESSAGING AND MIX (RATIO) SYNERGY KEYS TO A FEED THAT ADVANCES YOUR BRAND BALANCE PLAN YOUR POST!!!

    4:22

  • Great Content Starts With Your Bio

    GREAT CONTENT STARTS WITH YOUR BIO

    4:56

  • The Key To Writing Captions That Connect

    Length Emojis Emotion Relatability Inspiration Humore Emotion Grammar

    6:05

  • The 3 Most Important Things You Need To Post

    The three most important things you can post:

    1:37

  • TheKey For Attraction, Connection, and Inspiration

    HOW TO POST: SMILES The power of a smile Dale Carnegie quote Real vs Fake Smiles

    2:42

  • The "Boiling Point" for Connection

    EXCITEMENT Excitement connects

    1:57
04

Strategy

6 lectures • 17min

  • Conversation, Not Conversion

    This is especially applicable to influencers, social sellers, brand builders my wife always coaches her team to “make a friend first” people do not sign up for social media to be pitched products they sign in to Connect, Discover, Share your focus must be on making a connection/relationship People rarely go from “stranger to customer” without becoming a friend first Friendship is such an influential tool. who do we trust more? A “5 star rating” on amazon or a word of mouth suggestion from a friend? Strive for "Conversation" not "Conversion" Sales/retail: "Conversion". Basically, it just means "turning a prospect into a sale”. Sales is ALL ABOUT CONVERSION. Instead, social media success is completely dependent on MAKING CONVERSATIONS/RELATIONSHIPS, not conversions. In a retail store people who walk in are already signaling that they are "ready to buy", or at least open to a "pitch". But social media is completely different. Following an account is not really a signal for buying interest Liking a post is not a signal for buying interest A lot of people get this wrong! they start messaging you the second you start to follow. or as soon as you Like. it closes more doors than it opens. (be patient!) EARN THE RIGHT TO BE HEARD

    2:22

  • Understanding the Impact of The Algorithm

    ALGORITHM-BASED FEED

    1:57

  • 2 Key Follower Strategies

    TARGET FOLLOWERS

    3:38

  • Why Your Hashtag Strategy Is Not Working

    Here is a blog post with quotes from Instagram acknowledging that hashtags are "broken" and they do not intend to fix it. In the same article they encourage Instagrammers to focus on great content, and great engagement as a path to success.

    5:26

  • Strategy: Business or Personal Accounts

    Build your brand on social media by using a business account to unlock insights, analytics, and greater reach, while balancing personal accounts as needed.

    2:43

  • Strategy: Public or Private Accounts

    Go public on Instagram and Facebook to gain eyeballs, reach, and placement in popular feeds and discover suggestions, using Facebook business pages for growth while private posts stay personal.

    1:15
05

Brand Building

8 lectures • 20min

  • The Importance of Second Level Connections

    SECOND LEVEL CONNECTION Use social media as a second level connection It’s a legitimizer this serves as proof that you are who you say you are new followers can see other people interacting with you (you’re not crazy!) it establishes a deeper relationship those extended relationships are a lot harder to walk away from!

    2:30

  • Tell Your Potentials What To Do

    Tell your audience what to do with a clear default action or call to action to boost engagement, and invite comments, direct messages, or sign up on my email list.

    1:38

  • How Often Do You Show Your Product?

    Learn how to balance product visibility with relatable branding by mastering the messaging mix, choosing between business and personal accounts, and avoiding overpromotion that harms reach.

    4:05

  • Show What Your Products Enable You To Do

    Show how products enable your passions, not just showcase them. Build trust by aligning your bio and feed with hiking, biking, and swimming, and balance lifestyle content with limited promotion.

    2:30

  • When NOT TO Send A Direct Message

    Learn to build trust on social media by answering questions in comments instead of DMs, broadcasting helpful solutions, and keeping private messages conversational about them.

    2:11

  • The Importance of Inbound Engagement

    Discover inbound engagement to build a brand on social media, measure a target engagement rate, and optimize content, timing, and followers to boost likes and comments.

    2:29

  • The Secret of Outbound Engagement

    Outbound engagement on others' posts drives social media traction even more than your own content, so like and comment consistently. Turn on post notifications to stay updated and engage consistently.

    2:32

  • Tracking Your Potentials

    Track your potentials to grow your brand on social media, logging every lead with pen and paper, a spreadsheet, or a CRM, and plan timely follow-ups with insta hopefuls.

    1:36
06

Closing

2 lectures • 10min

  • Hashtag update and the importance of "Connect. Discover. Share."

    With so much uncertainty surrounding shadow bans, hashtags, and engagement drops on Instagram let's take a 30,000 foot view of what's going on, and what this means going forward. Factors that impact Reach: In our opinion, each of these factors signal to Instagram that your account is intended for business, and not a "regular account" (and therefore subject to a limited Reach per post): Relatively few posts in light of a high number of Followers High number of Followers in light of number of people you are following back High concentration of hashtag usage (per post and overall) More "object posts" in comparison to "people posts"

    8:14

  • Closing

    Thank you for following the course and engaging with content; ask questions via the Facebook group, and stay tuned for updates as social media tools evolve to push your brand.

    1:25