Course Curriculum

From Invisible to Influential

7sections

21lectures

2h 21mtotal

What you’ll learn

Welcome to the Course!

Begin by discovering your why, build your personal brand on social media from invisible to influential, set up profiles, understand platforms, gain followers, and optimize time to form meaningful connections.

1:59
What is a Personal Brand?

At the end of this video, we challenge you to take action today! Schedule at least 1 hour in the next week to work on creating content. Then do it!

7:57
Why is a Personal Brand Important?

Build a personal brand to gain influence, establish authority and trust, attract clients, and expand your network online by documenting your life and work.

7:18

What is Your Why?

Define your why to anchor your personal brand and influence. Reflect on strengths, what makes you come alive, and how you add value to others, aided by a personality test.

5:05
Why Do You Want to Be Known?

Discover your purpose behind building a personal brand and use a worksheet to clarify goals, connect with the right audience, and activate followers across social platforms.

7:14
Your Vision

Define your vision and a daily mission, write a tangible vision statement on paper, and map daily steps toward goals like becoming a TED speaker.

3:02

What Do You Want to Be Known for?

Figure out what you gravitate toward and what inspires you to be known for a focused topic. Document your process and share your unique perspective to build lasting influence.

7:38
How to Narrow Down Your What

Discover how to narrow your what by identifying your motive, then documenting and testing what you talk about; start small, embrace awkwardness, and let audience feedback guide you.

6:28
What Value Can You Provide to Others?

Identify how your gifts and abilities meet a human need to define the value you provide, then present it as educational, inspirational, and entertainment for others.

6:02
Documenting

Document your work to build a personal brand by showing real tasks, explaining what you’re doing, and sharing authentic moments that add credibility.

8:35

Whose Attention Do You Want?

Identify whose attention you want to attract to build a personal brand, narrow your focus, stay consistent, and creatively engage through targeted outreach, collaboration, and meaningful contributions.

11:50
Who Do You Want to Influence?

Identify your target audience and influence them by sharing authentic, vulnerable messages aligned with your vision and mission. Start with your current audience to build a personal brand.

8:44

Why Audit Your Personal Brand?

Audit your personal brand to understand how others experience you, track content performance, uncover what isn’t working, and use ongoing audits to spot trends and align with your goals.

4:25
How to Audit Your Personal Brand

Audit your personal brand by reviewing profile pictures, cover photos, and consistent usernames across platforms; track progress with a spreadsheet, analyze engagement, and adjust your messaging quarterly to stay influential.

10:07

Choose Your Content Buckets

Select three to five content buckets that cover your business, industry, and a personal story to build a consistent personal brand and stand out with unique, passionate topics.

5:54
Present Yourself Authentically

Develop your personal brand by presenting yourself authentically on social media, aligning content with your true interests, and staying relatable to move from invisible to influential.

5:11
Be Where Your Audience Is

Identify your target audience and be where they are, online and in person. Engage with influencers and experts, comment and message directly to build credibility and attract your audience.

8:03
Engagement

Engage with your audience on social media by replying to comments, commenting meaningfully, and asking questions to build connection, community, and your personal brand influence.

5:27
Consistency

Build consistency through daily actions, habits, and routines that grow your personal brand. Keep your vision and purpose front and center to push through obstacles and reach your goals.

5:12

Profile Checklist

Create an influential profile by applying the profile checklist across Facebook, Instagram, and LinkedIn, including consistent usernames, compelling bios, clear headlines, website links, and cohesive profile and cover photos.

8:39
Document Your Starting Point

Document your starting point to track followers, engagement, and top posts; then clean up by archiving or removing low-quality content and inactive followers to foster an environment and monitor growth.

6:25