Course Curriculum

Learn Social Media Marketing and Social Media for Business

1section
12lectures
55mtotal

What you’ll learn

  • Fundamentals of Social Media Marketing

  • Social Media Marketing for Small Business

  • Learn social media marketing techniques

  • Learn SEO strategies that will increase traffic to your website.

  • Setting campaign goals

  • Targeting audience segments

  • Developing compelling copy and visuals

  • Iterating and optimizing campaigns for long-term success

  • Predict the best social media strategy for a small business based on customer behavior.

  • Prepare a social media plan using strategic considerations and measurable objectives.

  • Analyze data gathered through social media to perform A/B tests.

01

Social Media Marketing for Business

12 lectures • 55min

  • Welcome

    Master the fundamentals of social media marketing and apply practical, hard-hitting tools to connect with customers, run your first ad campaign, and drive long-term business impact.

    1:05

  • Terms

    Refresh your understanding of core terms like content, blogs, websites, social networks, and videos. Learn about keywords and tags or hashtags, mobile content, infographics, data visualizations, and live streams.

    4:58

  • Social networks

    Identify where your customers spend time and craft platform-specific content they can't get elsewhere, leveraging Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok with stories, ads, hashtags, and influencers.

    5:37

  • Using social media to listen to customers

    Learn to listen to customers on social media with a content management system like Hootsuite to monitor conversations, schedule posts, build Twitter lists, and set up keyword and hashtag alerts.

    5:33

  • Add social media to your marketing mix

    Integrate social media into your marketing mix by aligning your customer, resources, goals, and budget, while balancing with traditional channels for a consistent brand story.

    3:20

  • Developing your strategy

    Set social media goals tied to outcomes and measure them with analytics. Listen to customers, choose channels by behavior, and apply the rule of thirds to provide value and trust.

    6:27

  • Create a social media policy and plan

    Create a clear social media policy and plan that define acceptable behavior, tone, and language across all online properties, including moderation, transparency, and plain-English communication.

    7:57

  • Social media team

    Identify the right social media team structure by leveraging internal talent or freelancers, and align roles from writer to community manager to achieve engaging, goal-driven content.

    3:30

  • Making time for social media

    Organize your staff and choose the right channels to keep engagement high with limited time. Create a content calendar, policy, and on-call plan, then schedule posts and respond to comments.

    3:47

  • Creating shareable content

    Create content by stepping into customers' shoes, answering questions with themes and formats, and using a content calendar; combine how-to videos and curated posts to build authentic relationships.

    7:05

  • Measuring social media success

    Track social media success with a Google Analytics dashboard, and plan upfront what to measure using campaign URLs and tracking tags to link traffic to goals.

    2:29

  • A/B testing

    Learn to test and adapt social media marketing tactics using A/B testing across email and social posts, track engagement, and turn data into real-time campaign adjustments.

    3:27